MCQOPTIONS
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MCQOPTIONS
This section includes 192 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 101. |
The wholesaler who does not take title of market offering and represents sellers and buyers while performing fewer functions is considered as |
| A. | web wholesalers |
| B. | brokers |
| C. | agent |
| D. | drop shippers |
| Answer» D. drop shippers | |
| 102. |
In the product hierarchy, the product variant or item is classified as |
| A. | class and line type |
| B. | need family type |
| C. | stock type |
| D. | stock keeping unit |
| Answer» E. | |
| 103. |
The contractual agreement between wholesaler, service organization and manufacturer according to which business people have rights to own units is classified as |
| A. | franchise |
| B. | relative stores |
| C. | chain stores |
| D. | off price voluntary stores |
| Answer» B. relative stores | |
| 104. |
The churches, museums and charities are examples of the services of |
| A. | government sector |
| B. | private non-profit sector |
| C. | manufacturing sector |
| D. | business sector |
| Answer» C. manufacturing sector | |
| 105. |
The goods that enter completely into manufacturing of the product are classified as |
| A. | supplies services |
| B. | materials and parts |
| C. | capital items |
| D. | business services |
| Answer» C. capital items | |
| 106. |
The types of wholesalers does not include |
| A. | voluntary franchise chain |
| B. | merchant wholesalers |
| C. | agents and brokers |
| D. | manufacturer's sales branches |
| Answer» B. merchant wholesalers | |
| 107. |
The pricing technique uses by companies for the products having optional services and features is classified as |
| A. | product line pricing |
| B. | Two-part pricing |
| C. | by-product pricing |
| D. | optional-feature pricing |
| Answer» E. | |
| 108. |
The use of in-store advertising to broaden brand equity and encourage favorable purchase decisions is classified as |
| A. | exclusive marketing |
| B. | shopper marketing |
| C. | outbound marketing |
| D. | inbound marketing |
| Answer» C. outbound marketing | |
| 109. |
The independent wholesaler which takes title of market offering is called |
| A. | agents and brokers |
| B. | manufacturer's sales branches |
| C. | voluntary franchise chain |
| D. | merchant wholesalers |
| Answer» E. | |
| 110. |
The classic examples of pleasing products are |
| A. | nutritious high fiber cereals |
| B. | insurance products |
| C. | ineffective medicines |
| D. | junk food and cigarettes |
| Answer» E. | |
| 111. |
In branding, when two or more well perceived brands collaborate together to market product is classified as |
| A. | co-branding |
| B. | mix branding |
| C. | optional branding |
| D. | line fill branding |
| Answer» B. mix branding | |
| 112. |
The concept which states that new retailers begin as low price and low margin retailers and then covert into high priced retailers they have replaced is called |
| A. | wheel of mega retailers |
| B. | wheel of retailing concept |
| C. | cycle of retailers |
| D. | retailers discount concept |
| Answer» C. cycle of retailers | |
| 113. |
To create strategy between demand and supply, the peak time efficiency, shared services and increased service participation are strategies of |
| A. | descriptive side |
| B. | demand side |
| C. | supply side |
| D. | complementary side |
| Answer» D. complementary side | |
| 114. |
The ways in which a company can do the product line stretching are |
| A. | down-market stretch |
| B. | up-market stretch |
| C. | Two-way stretch |
| D. | all of the above |
| Answer» E. | |
| 115. |
The product returns can be eliminated with better packaging, improved storage and transportation is classified as |
| A. | uncontrollable returns |
| B. | controllable returns |
| C. | capital returns |
| D. | differential returns |
| Answer» C. capital returns | |
| 116. |
The technique for product line length in which Company wants to add more product items in the present range is classified as |
| A. | line deepening |
| B. | line filling |
| C. | line stretching |
| D. | line consistency |
| Answer» C. line stretching | |
| 117. |
The emergency, goods and impulse goods are the types of |
| A. | convenience goods |
| B. | shopping goods |
| C. | unsought goods |
| D. | specialty goods |
| Answer» B. shopping goods | |
| 118. |
The total number of product items included in the product mix is classified as |
| A. | depth of product mix |
| B. | consistency of product mix |
| C. | width of product mix |
| D. | length of product mix |
| Answer» E. | |
| 119. |
The concept which refers how well the services or products are brought from company to customers is classified as |
| A. | customer training |
| B. | customer consulting |
| C. | ordering ease |
| D. | delivery |
| Answer» E. | |
| 120. |
The third step of value based pricing is to |
| A. | assess needs of customer |
| B. | set target price |
| C. | determine incurred costs |
| D. | design product |
| Answer» D. design product | |
| 121. |
Considering types of retailers, the store which only carries limited product line is classified as |
| A. | specialty stores |
| B. | department store |
| C. | discount store |
| D. | super store |
| Answer» B. department store | |
| 122. |
The product line stretches in which a Company wants to enter into new high end market to seek higher margins and more growth opportunities is called |
| A. | left-market stretch |
| B. | down-market stretch |
| C. | up-market stretch |
| D. | Two-way stretch |
| Answer» D. Two-way stretch | |
| 123. |
Considering types of retailer stores, the one which is low margin, high volume and offers self-service operations to serve consumers grocery needs is classified as |
| A. | selective market |
| B. | super market |
| C. | extensive market |
| D. | exclusive market |
| Answer» C. extensive market | |
| 124. |
The fixed equipment such as office generators, drill presses and elevators are classified as |
| A. | industry capital items |
| B. | industry material and parts |
| C. | office equipment |
| D. | specialty industrial products |
| Answer» B. industry material and parts | |
| 125. |
The retailers that follow the pattern of "locate-compare-select" to serve their customers are classified as |
| A. | full-service retailers |
| B. | self-service retailers |
| C. | limited service retailers |
| D. | super retailers |
| Answer» C. limited service retailers | |
| 126. |
The fundamental level of customer's value hierarchy is |
| A. | durable goods |
| B. | no durable goods |
| C. | core benefit |
| D. | basic product |
| Answer» D. basic product | |
| 127. |
The kind of goods that are purchased by customers after comparing the products on the basis of price, quality and sustainability are classified as |
| A. | unsought goods |
| B. | specialty goods |
| C. | convenience goods |
| D. | shopping goods |
| Answer» E. | |
| 128. |
The kind of convenience goods that are purchased by consumers on regular basis are classified as |
| A. | homogeneous goods |
| B. | emergency goods |
| C. | impulse goods |
| D. | staples |
| Answer» E. | |
| 129. |
The goods that are frequently and immediately bought by consumer's are classified as |
| A. | unsought goods |
| B. | specialty goods |
| C. | convenience goods |
| D. | shopping goods |
| Answer» D. shopping goods | |
| 130. |
In retailer industry, the stores such as Kohl's and Target are considered as best examples of |
| A. | limited service retailers |
| B. | super retailers |
| C. | full-service retailers |
| D. | self-service retailers |
| Answer» E. | |
| 131. |
The retail stores such as Wal-Mart and Target are examples of |
| A. | specialty stores |
| B. | department store |
| C. | discount store |
| D. | super store |
| Answer» D. super store | |
| 132. |
Considering types of retailers, the stores that are located near your residence, carry limited product line and remain open for seven days are called |
| A. | selective store |
| B. | extensive store |
| C. | exclusive store |
| D. | convenience stores |
| Answer» E. | |
| 133. |
The two ways in which a Company lengthens its carrying product line are |
| A. | line consistency and depth |
| B. | average widening |
| C. | line widening |
| D. | line filling and stretching |
| Answer» E. | |
| 134. |
The sustainable marketing principle which states that company invest most of its resources to customer value building is classified as |
| A. | innovative marketing |
| B. | inbound ⁄ outbound marketing |
| C. | consumer oriented marketing |
| D. | customer value marketing |
| Answer» E. | |
| 135. |
The short term goods and services that are used to facilitate the management of finished product are classified as |
| A. | component parts and materials |
| B. | installations |
| C. | equipment |
| D. | supplies and business services |
| Answer» E. | |
| 136. |
The separate firm engaged in wholesaling activities is classified as |
| A. | outbound franchisor |
| B. | franchisee |
| C. | wholesaler |
| D. | franchisor |
| Answer» D. franchisor | |
| 137. |
The services does not result in |
| A. | buying of anything |
| B. | ownership of anything |
| C. | selling of anything |
| D. | marketing of anything |
| Answer» C. selling of anything | |
| 138. |
The major product variables that retailers must consider includes |
| A. | services mix |
| B. | product assortment |
| C. | store atmosphere |
| D. | all of above |
| Answer» E. | |
| 139. |
The wholesaler who only brings buyers and sellers closer by assisting in negotiations without taking title of market offerings is classified as |
| A. | manufacturer's sales branches |
| B. | brokers |
| C. | agent |
| D. | drop shippers |
| Answer» C. agent | |
| 140. |
The products that are low priced and placed at most convenient available places in retail stores are classified as |
| A. | specialty products |
| B. | subspecialty products |
| C. | convenience products |
| D. | unsought products |
| Answer» D. unsought products | |
| 141. |
The portable factory and office equipment such as hand tools, desks and personal computers are classified as |
| A. | emergency items |
| B. | repair items |
| C. | equipment |
| D. | operating supplies |
| Answer» D. operating supplies | |
| 142. |
The factors that can help in differentiation of services include |
| A. | delivery and installation |
| B. | customer training and consultation |
| C. | ordering ease |
| D. | all of the above |
| Answer» E. | |
| 143. |
The special technique of co-branding which builds the brand equity for components or materials containing different branded products is classified as |
| A. | mix branding |
| B. | optional branding |
| C. | ingredient branding |
| D. | line fill branding |
| Answer» D. line fill branding | |
| 144. |
The personal selling technique is frequently used in marketing mix designed for |
| A. | sought industrial products |
| B. | specialty industrial products |
| C. | shopping consumer products |
| D. | augmented products |
| Answer» D. augmented products | |
| 145. |
The products that customers buy after comparing suitability of products are classified as |
| A. | non-shopping products |
| B. | shopping products |
| C. | specialty products |
| D. | unsought products |
| Answer» C. specialty products | |
| 146. |
The industry installations consists of major purchases such as |
| A. | buildings |
| B. | fixed equipment |
| C. | accessory and office equipment |
| D. | all of above |
| Answer» E. | |
| 147. |
The 'preplanned funeral services' are classified as |
| A. | unsought services |
| B. | augmented services |
| C. | industrial services |
| D. | specialty products |
| Answer» B. augmented services | |
| 148. |
The third step of cost based pricing is to |
| A. | design a product |
| B. | determine cost of product |
| C. | set price based on cost |
| D. | convince buyer about products value |
| Answer» D. convince buyer about products value | |
| 149. |
The specific brands of luxury cars are classified as |
| A. | consumer products |
| B. | augmented product |
| C. | industrial products |
| D. | de-augmented product |
| Answer» B. augmented product | |
| 150. |
The targeted promotion by the producers and resellers of market offerings is a must for marketing mix of |
| A. | sought products |
| B. | unsought products |
| C. | specialty products |
| D. | industrial unsought products |
| Answer» D. industrial unsought products | |