MCQOPTIONS
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MCQOPTIONS
This section includes 192 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
The determinants of service quality in service-quality model includes |
| A. | reliability and empathy |
| B. | responsiveness |
| C. | assurance and tangibles |
| D. | all of the above |
| Answer» E. | |
| 52. |
The group of related items in a large variety that performs tasks in compatible manner is classified as |
| A. | product mix |
| B. | product system |
| C. | product assortment |
| D. | family and line of product |
| Answer» C. product assortment | |
| 53. |
The product line stretching in which company serves middle market, to enter in low priced product as well as high priced product line is called |
| A. | left-market stretch |
| B. | down-market stretch |
| C. | up-market stretch |
| D. | Two-way stretch |
| Answer» E. | |
| 54. |
The co-branding is also known as |
| A. | dual branding |
| B. | brand building |
| C. | pure branding |
| D. | Both a and b |
| Answer» E. | |
| 55. |
The hospitals, loan agencies, postal services and schools are examples of the services of |
| A. | government sector |
| B. | private non-profit sector |
| C. | manufacturing sector |
| D. | business sector |
| Answer» B. private non-profit sector | |
| 56. |
Considering types of wholesalers, the types of agents are |
| A. | selling agents |
| B. | manufacturer's agent |
| C. | commission merchants |
| D. | rack jobbers |
| Answer» E. | |
| 57. |
The off-price retailer that is division of some large retail corporation is classified as |
| A. | independent super retailer |
| B. | off-price retailer |
| C. | on-price retailer |
| D. | independent off-price retailer |
| Answer» E. | |
| 58. |
In the product hierarchy, the product classes that help in satisfying core needs are considered as |
| A. | product line |
| B. | product class |
| C. | need family |
| D. | product family |
| Answer» E. | |
| 59. |
According to service quality model, the willingness of employees to solve the problems of the customers is classified as |
| A. | responsiveness |
| B. | assurance |
| C. | empathy |
| D. | reliability |
| Answer» B. assurance | |
| 60. |
According to customer value hierarchy, the second level is one in which the marketer converts core benefits into |
| A. | expected products |
| B. | basic product |
| C. | augmented products |
| D. | potential product |
| Answer» C. augmented products | |
| 61. |
The purchase cost of product is included into cost of maintenance and is subtracted from discounted salvage value to calculate |
| A. | purchase cycle cost |
| B. | cost of responsiveness |
| C. | life cycle cost |
| D. | assurance cost |
| Answer» D. assurance cost | |
| 62. |
The major categories of raw materials are included in |
| A. | farm and natural products |
| B. | component materials |
| C. | component parts |
| D. | installations and equipment |
| Answer» B. component materials | |
| 63. |
The routine work of pricing, distribution and promotion of services to the customers is classified as |
| A. | descriptive marketing |
| B. | interactive marketing |
| C. | internal marketing |
| D. | external marketing |
| Answer» E. | |
| 64. |
In the product mix, the company producing the toothpaste, paper products, detergents and bathing soap bars is classified as |
| A. | product line consistency |
| B. | product line width |
| C. | product line length |
| D. | product line depth |
| Answer» D. product line depth | |
| 65. |
The set of services expected by the customers are classified as |
| A. | interactive service package |
| B. | descriptive service package |
| C. | primary service package |
| D. | secondary service package |
| Answer» D. secondary service package | |
| 66. |
The process of selling market offering for business use or resale purpose is classified as |
| A. | promoting |
| B. | retailing |
| C. | wholesaling |
| D. | none of the above |
| Answer» E. | |
| 67. |
All the items including in product line that share more than one form of particular products are classified as |
| A. | factor of durability |
| B. | factor of performance |
| C. | product type |
| D. | item |
| Answer» D. item | |
| 68. |
The list of products depending upon long run consumer benefits and consumer satisfaction does not includes |
| A. | salutary products |
| B. | outbound products |
| C. | deficient products |
| D. | pleasing products |
| Answer» C. deficient products | |
| 69. |
The product returns that cannot be eliminated with better packaging, improved storage and transportation in short run is classified as |
| A. | uncontrollable returns |
| B. | controllable returns |
| C. | capital returns |
| D. | differential returns |
| Answer» B. controllable returns | |
| 70. |
The products can be differentiated on the basis of |
| A. | conformance and performance quality |
| B. | durability and style |
| C. | reliability and repair-ability |
| D. | all of the above |
| Answer» E. | |
| 71. |
The total length of each product line is divided by number of product lines which is carried by the company to calculate |
| A. | average width of product mix |
| B. | average length of product mix |
| C. | average depth of product mix |
| D. | consistency of product mix |
| Answer» C. average depth of product mix | |
| 72. |
The act of specific performance offered by one party to another and tangible in nature is classified as |
| A. | service |
| B. | product |
| C. | co-branding |
| D. | None of the above |
| Answer» B. product | |
| 73. |
The activities carry by the company to design and produce a differentiated container for particular product is classified as |
| A. | guarantees |
| B. | warranties |
| C. | labeling |
| D. | packaging |
| Answer» E. | |
| 74. |
The concept which refers how much the process of order placement is easy is classified as |
| A. | ordering ease |
| B. | delivery |
| C. | customer training |
| D. | customer consulting |
| Answer» B. delivery | |
| 75. |
The groups in which industrial goods can be classified are |
| A. | capital items |
| B. | business supply or service |
| C. | materials and parts |
| D. | all of the above |
| Answer» E. | |
| 76. |
The collection of activities used to sell products too directly to end user for non-business use is classified as |
| A. | inter-modeling |
| B. | distribution operation |
| C. | wholesaling |
| D. | retailing |
| Answer» E. | |
| 77. |
The kind of convenience goods that are purchased by consumers for an urgent need are classified as |
| A. | homogeneous goods |
| B. | emergency goods |
| C. | impulse goods |
| D. | staples |
| Answer» C. impulse goods | |
| 78. |
The long lasting products that facilitate the development of the finished product is classified as |
| A. | capital items |
| B. | natural items |
| C. | farm items |
| D. | heterogeneous items |
| Answer» B. natural items | |
| 79. |
The number of variants of each product offers in a line is classified as |
| A. | width of product mix |
| B. | length of product mix |
| C. | depth of product mix |
| D. | consistency of product mix |
| Answer» D. consistency of product mix | |
| 80. |
A company's microenvironment does not include |
| A. | The company |
| B. | The marketing intermediaries |
| C. | Demographic forces |
| D. | The organization's suppliers |
| Answer» D. The organization's suppliers | |
| 81. |
The measure of expected life of any product under stressful conditions is classified as |
| A. | durability |
| B. | performance quality |
| C. | reliability |
| D. | conformance quality |
| Answer» B. performance quality | |
| 82. |
The pricing technique is used by sellers that offer their products in the bundles only is classified as |
| A. | pure bundling pricing |
| B. | mix bundling pricing |
| C. | Two-part bundle pricing |
| D. | optional-feature pricing |
| Answer» B. mix bundling pricing | |
| 83. |
The classic examples of desirable products are |
| A. | nutritious high fiber cereals |
| B. | insurance products |
| C. | ineffective medicines |
| D. | junk food and cigarettes |
| Answer» B. insurance products | |
| 84. |
The product line stretching in which a company wants to introduce the low priced product line to seek strong growth opportunities are classified as |
| A. | down-market stretch |
| B. | up-market stretch |
| C. | Two-way stretch |
| D. | left-market stretch |
| Answer» B. up-market stretch | |
| 85. |
The capital items include |
| A. | component parts and materials |
| B. | equipment and installations |
| C. | maintenance and repair items |
| D. | operating supplies |
| Answer» C. maintenance and repair items | |
| 86. |
The industry capital items include |
| A. | installations |
| B. | industrial materials and parts |
| C. | shopping products |
| D. | Both a and b |
| Answer» E. | |
| 87. |
Considering the franchise organization, the independent business people involved other than service organization is represented as |
| A. | specialty line handlers |
| B. | corporate units |
| C. | franchisor |
| D. | franchisee |
| Answer» E. | |
| 88. |
The retailing operation which is operated and owned by manufacturer and carries surplus or irregular goods is classified as |
| A. | factory outlets |
| B. | warehouse clubs |
| C. | factory clubs |
| D. | surplus center |
| Answer» B. warehouse clubs | |
| 89. |
The retailer store which carries deep assortment of specialty product line and customers are served by knowledgeable staff is classified as |
| A. | category killer |
| B. | discount killer |
| C. | limited inbound retailers |
| D. | limited outbound retailers |
| Answer» B. discount killer | |
| 90. |
The products that requires aggressive personal selling efforts are considered as |
| A. | sought specialty products |
| B. | augmented industrial product |
| C. | unsought shopping products |
| D. | unsought consumer products |
| Answer» E. | |
| 91. |
The products such as major household appliances like TVs and refrigerators are classified as |
| A. | convenience sought products |
| B. | unsought industrial products |
| C. | sought non-specialty products |
| D. | shopping products |
| Answer» E. | |
| 92. |
The retail stores such as Best Buy, Staples and Pet Smart are examples of |
| A. | superstore |
| B. | outbound stores |
| C. | inbound stores |
| D. | intensive stores |
| Answer» B. outbound stores | |
| 93. |
The services or products that customers buy immediately after noticing are classified as |
| A. | augmented product or services |
| B. | convenience products and services |
| C. | shopping goods or services |
| D. | sought products or services |
| Answer» C. shopping goods or services | |
| 94. |
The consumer products with unique and differentiated characteristics are best classified as |
| A. | specialty products |
| B. | unsought products |
| C. | convenient products |
| D. | unsought specialty products |
| Answer» B. unsought products | |
| 95. |
The airliners and home repairers are best classified as |
| A. | barter system |
| B. | products |
| C. | services |
| D. | distribution channels |
| Answer» D. distribution channels | |
| 96. |
The products such as toffees and candies are examples of |
| A. | convenience products |
| B. | unsought products |
| C. | shopping products |
| D. | augmented products |
| Answer» B. unsought products | |
| 97. |
The companies who are selling life insurances are selling |
| A. | sought specialty products |
| B. | augmented industrial product |
| C. | unsought shopping products |
| D. | unsought consumer products |
| Answer» E. | |
| 98. |
The classic example of multi-brands is |
| A. | Coca-Cola of different flavors |
| B. | P&G; detergents brands as 'Tide, Ivory, Dreft' |
| C. | Toyota new brand 'Scion' |
| D. | Kellogg's Special K' snacks and protein waters |
| Answer» C. Toyota new brand 'Scion' | |
| 99. |
The off-price retailer that sells limited brand names for grocery items or other variety, offering discount to customers who pay membership fees is called |
| A. | factory outlets |
| B. | warehouse clubs |
| C. | factory clubs |
| D. | surplus center |
| Answer» C. factory clubs | |
| 100. |
The retailer store 'Sears' is an example of |
| A. | outbound store |
| B. | inbound store |
| C. | department store |
| D. | intensive store |
| Answer» D. intensive store | |