MCQOPTIONS
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MCQOPTIONS
This section includes 1437 Mcqs, each offering curated multiple-choice questions to sharpen your General Management knowledge and support exam preparation. Choose a topic below to get started.
| 901. |
Considering industrial structures, the economies whose majority of people belongs to agricultural business are classified as |
| A. | emerging economies |
| B. | industrial economies |
| C. | raw material exporting economies |
| D. | subsistence economies |
| Answer» E. | |
| 902. |
The marketing in which product is described to customers with air television spots providing customers with toll free numbers or Website to order is called |
| A. | kiosk marketing |
| B. | offline marketing |
| C. | telephone marketing |
| D. | direct response TV marketing |
| Answer» E. | |
| 903. |
The segment whose size, purchasing power of customers and profiles of the customers in the segments can be measured in terms of numerical figures is considered as |
| A. | attainable segment |
| B. | measureable segment |
| C. | accessible segment |
| D. | substantial segment |
| Answer» C. accessible segment | |
| 904. |
The process of determining overall profitability of each segment on the basis of market growth and access is classified as |
| A. | solution based segmentation |
| B. | need based segmentation |
| C. | segment identification |
| D. | segment attractiveness |
| Answer» E. | |
| 905. |
The fun-loving and trendy people whom resources are constrained and limited are classified as |
| A. | non-believers |
| B. | believers |
| C. | strivers |
| D. | non-strivers |
| Answer» D. non-strivers | |
| 906. |
The plausible representation of possible future based on assumptions is called |
| A. | scenario analysis |
| B. | market analysis |
| C. | segmentation analysis |
| D. | targeted factors |
| Answer» B. market analysis | |
| 907. |
The business can be defined in the dimensions of |
| A. | customer groups |
| B. | customer needs |
| C. | technology |
| D. | all of the above |
| Answer» E. | |
| 908. |
The narrowly defined consumer group seeking the mix of benefits in a segment is classified as |
| A. | niche |
| B. | individuals |
| C. | custom group |
| D. | costly customization |
| Answer» B. individuals | |
| 909. |
The group of people with traditional values and like to buy brands they have already heard is classified as |
| A. | non-traditionalist |
| B. | traditionalist |
| C. | non-enthusiast |
| D. | enthusiast |
| Answer» C. non-enthusiast | |
| 910. |
The marketing strategy in which the firm with superior image and sales to the large number of customers is classified as |
| A. | differentiated marketing |
| B. | undifferentiated marketing |
| C. | mass marketing |
| D. | Both a and c |
| Answer» E. | |
| 911. |
The 'operations, sales and services' are the part of firm's value chain |
| A. | marketing activities |
| B. | financial activities |
| C. | raw materials |
| D. | primary activities |
| Answer» E. | |
| 912. |
The well-known brand 'Apple' is related to brand personality trait of |
| A. | ruggedness |
| B. | competence |
| C. | sophistication |
| D. | excitement |
| Answer» E. | |
| 913. |
The approving of orders, shipping of goods on time and payment of collection is the part of |
| A. | the fulfill management process |
| B. | customer acquisition process |
| C. | customer relationship management |
| D. | corporate goals |
| Answer» B. customer acquisition process | |
| 914. |
The building of understanding, individual customer offerings and deeper relationships is the part of |
| A. | customer acquisition process |
| B. | the new-offering process |
| C. | customer relationship management |
| D. | the strategic management process |
| Answer» D. the strategic management process | |
| 915. |
Firm's performance can be better measured by |
| A. | Current sales |
| B. | Customer equity |
| C. | Market share |
| D. | Both a and b |
| Answer» C. Market share | |
| 916. |
If product performance exceeds customer expectations, the customer is |
| A. | satisfied |
| B. | dissatisfied |
| C. | delighted |
| D. | none of above |
| Answer» D. none of above | |
| 917. |
The third phase of value creation sequence is |
| A. | communicating the value |
| B. | providing the value |
| C. | making the superior product |
| D. | choosing the value |
| Answer» B. providing the value | |
| 918. |
The cultural factors must include |
| A. | beliefs and attitudes |
| B. | social class |
| C. | occupation |
| D. | roles and status |
| Answer» C. occupation | |
| 919. |
The U.S consumers prefer familiar brands and are loyal to establish brands are classified as |
| A. | strivers |
| B. | non-strivers |
| C. | non-believers |
| D. | believers |
| Answer» E. | |
| 920. |
The people who express taste and independence are classified as |
| A. | actualizes |
| B. | non-actualizes |
| C. | makers |
| D. | non-makers |
| Answer» B. non-actualizes | |
| 921. |
The market segmented on the basis of usage rates such as 'heavy user' or 'light user' is classified as |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» E. | |
| 922. |
The way of entering into foreign markets by partnering with other firms to produce any market offering is called |
| A. | exporting |
| B. | importing |
| C. | joint venturing |
| D. | licensing |
| Answer» D. licensing | |
| 923. |
The potential profitable but less loyal group is of |
| A. | Butterflies |
| B. | Strangers |
| C. | True friends |
| D. | Barnacles |
| Answer» B. Strangers | |
| 924. |
The process of defining the focus of selling to potential market is called |
| A. | strategic market definition |
| B. | financial market definition |
| C. | target market definition |
| D. | business analysis definition |
| Answer» B. financial market definition | |
| 925. |
The 'diversification strategy' is used to gain market share in |
| A. | current product in current market |
| B. | new products for new markets |
| C. | new products in new market |
| D. | new products in current markets |
| Answer» C. new products in new market | |
| 926. |
The strategies such as diversification, penetration and market development are the part of |
| A. | extensive growth |
| B. | intensive growth |
| C. | integrative growth |
| D. | disintegrative growth |
| Answer» C. integrative growth | |
| 927. |
A company's targeting strategy depends on |
| A. | the product life cycle stage |
| B. | the product growth cycle stage |
| C. | a company's internal equity |
| D. | the company's external equity |
| Answer» B. the product growth cycle stage | |
| 928. |
The value creation process and value delivery sequence can be divided into |
| A. | Three phases |
| B. | Four phases |
| C. | Five phases |
| D. | Six phases |
| Answer» B. Four phases | |
| 929. |
The web of computer networks that connects users from all around the world to interact with each other is classified as |
| A. | interactive net |
| B. | internet |
| C. | intranet |
| D. | extranet |
| Answer» C. intranet | |
| 930. |
The kind of online marketing domain which is initiated by consumers to target the consumers is classified as |
| A. | consumer to business domain |
| B. | consumer to consumer domain |
| C. | business to consumer domain |
| D. | business to business domain |
| Answer» C. business to consumer domain | |
| 931. |
The countries having industrial economic structure are |
| A. | Saudi Arabia and Chile |
| B. | Brazil and China |
| C. | United States and Japan |
| D. | Both a and b |
| Answer» D. Both a and b | |
| 932. |
Both loyal and profitable group of customers is considered as |
| A. | Strangers |
| B. | Butterflies |
| C. | Barnacles |
| D. | True friends |
| Answer» E. | |
| 933. |
The last divisional level for firm's planning is |
| A. | planning at decision level |
| B. | planning at business level |
| C. | planning at corporate level |
| D. | planning at production level |
| Answer» E. | |
| 934. |
When any firm sells its market offering too many different market segments, it is classified as |
| A. | product specialization |
| B. | market specialization |
| C. | single product concentration |
| D. | mass customization |
| Answer» B. market specialization | |
| 935. |
A written document that summarizes the marketing objectives and how to achieve them is called |
| A. | corporate plan |
| B. | strategic plan |
| C. | marketing plan |
| D. | marketing objective |
| Answer» D. marketing objective | |
| 936. |
The 'inbound or outbound logistics' are the part of value chains |
| A. | primary activities |
| B. | marketing activities |
| C. | financial activities |
| D. | raw material activities |
| Answer» B. marketing activities | |
| 937. |
The highly involved consumer buying behavior and customers perceive fewer differences among brands is called |
| A. | complex buying behavior |
| B. | variety seeking buying behavior |
| C. | dissonance reducing buying behavior |
| D. | habitual buying behavior |
| Answer» D. habitual buying behavior | |
| 938. |
The efforts made by marketers to build long-term customer relationships and market products or services over internet are classified as |
| A. | event marketing |
| B. | sponsored marketing |
| C. | online marketing |
| D. | off deal marketing |
| Answer» D. off deal marketing | |
| 939. |
The division of market on the basis of separate needs and behaviors is called |
| A. | market segmentation |
| B. | targeting |
| C. | differentiation |
| D. | positioning |
| Answer» B. targeting | |
| 940. |
In United States, Procter and Gamble sells six different detergent brands is an example of |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» C. niche marketing | |
| 941. |
The way of entering foreign markets by setting up foreign manufacturing facilities is classified as |
| A. | direct investment |
| B. | indirect investment |
| C. | union ownership |
| D. | export union |
| Answer» B. indirect investment | |
| 942. |
The potential and attractive target market are classified as |
| A. | traditionalist |
| B. | savvy shoppers |
| C. | overwhelmed |
| D. | non-enthusiast |
| Answer» D. non-enthusiast | |
| 943. |
In hypercompetitive economy, a company can win only by tuning the |
| A. | providing superior value |
| B. | communicating value |
| C. | managing the superior value |
| D. | all of the above |
| Answer» E. | |
| 944. |
The kind of marketing through which company connect with targeted segments on one to one interaction basis is classified as |
| A. | event marketing |
| B. | stress marketing |
| C. | direct marketing |
| D. | indirect marketing |
| Answer» D. indirect marketing | |
| 945. |
A company's future value of customer base is |
| A. | Share of customer |
| B. | Customer equity |
| C. | Customer lifetime value |
| D. | All of above |
| Answer» C. Customer lifetime value | |
| 946. |
The Website build to engage customers from different places to move them closer for marketing outcome is classified as |
| A. | corporate website |
| B. | marketing website |
| C. | branding website |
| D. | viral website |
| Answer» C. branding website | |
| 947. |
The segmentation of the market having similar buying behaviors but located in different countries |
| A. | intermarket segmentation |
| B. | intramarket segmentation |
| C. | international market |
| D. | domestic markets |
| Answer» B. intramarket segmentation | |
| 948. |
The international marketing strategy according to which company uses separate marketing mix for each international target market is classified as |
| A. | straight product marketing |
| B. | product adaptation marketing |
| C. | standardized global marketing |
| D. | adapted global marketing |
| Answer» E. | |
| 949. |
The process of determining profitability of each segment is classified as |
| A. | segment profitability |
| B. | segment positioning |
| C. | acid test segments |
| D. | marketing mix |
| Answer» B. segment positioning | |
| 950. |
The countries having raw material exporting economic structure are |
| A. | Saudi Arabia and Chile |
| B. | Brazil and China |
| C. | United States and Japan |
| D. | India |
| Answer» C. United States and Japan | |