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MCQOPTIONS
This section includes 1437 Mcqs, each offering curated multiple-choice questions to sharpen your General Management knowledge and support exam preparation. Choose a topic below to get started.
| 801. |
Considering marketing channel system, the strategies used by companies to manage intermediaries are |
| A. | push strategy |
| B. | pull strategy |
| C. | bundle strategy |
| D. | Both a and b |
| Answer» E. | |
| 802. |
The situation arises when actions of one channel member prevents another channel member to achieve its objectives is classified as |
| A. | channel trade release |
| B. | channel distributive rights |
| C. | channel ordination |
| D. | channel conflict |
| Answer» E. | |
| 803. |
The set of interdependent channels that participate in the process of availability of product is classified as |
| A. | over demand channels |
| B. | marketing channels |
| C. | functional channels |
| D. | quotation channels |
| Answer» C. functional channels | |
| 804. |
The zero-level channel is also known as |
| A. | descriptive channels |
| B. | functional channels |
| C. | direct marketing channel |
| D. | indirect marketing channel |
| Answer» D. indirect marketing channel | |
| 805. |
The intensive distribution strategy works well for the products such as |
| A. | designer apparels |
| B. | heavy machinery |
| C. | real estate |
| D. | soft drinks and snacks |
| Answer» E. | |
| 806. |
The SBU's with low growth whereas high market share are considered as |
| A. | Stars |
| B. | Question marks |
| C. | Dogs |
| D. | Cash Cows |
| Answer» E. | |
| 807. |
The kind of shoppers that care of their spending and buying products wisely are classified as |
| A. | affinity customers |
| B. | interactive customers |
| C. | service ⁄ quality shoppers |
| D. | price ⁄ value customers |
| Answer» E. | |
| 808. |
The approach in which company first selects its target market and manages supply chain from that point in backward direction is classified as |
| A. | demand chain planning |
| B. | supply chain planning |
| C. | predatory planning |
| D. | hybrid planning |
| Answer» B. supply chain planning | |
| 809. |
The convenience products in industrial markets are also called as |
| A. | industry supplies |
| B. | industry services |
| C. | industry capital items |
| D. | industry material and parts |
| Answer» B. industry services | |
| 810. |
The average waiting time of customer's to receive receipts of goods bought are classified as |
| A. | jobber time |
| B. | spatial time |
| C. | delivery time |
| D. | lot time |
| Answer» D. lot time | |
| 811. |
In marketing channels, the intermediaries whose function is to assist distribution process without negotiating and taking title of goods are classified as |
| A. | merchants |
| B. | agents |
| C. | facilitators |
| D. | terminators |
| Answer» D. terminators | |
| 812. |
In marketing channels, the channel level of company selling its products through retailers, wholesalers, sales agents and brokers is classified as |
| A. | Two-level channel |
| B. | Three-level channel |
| C. | One-level channel |
| D. | Zero-level channel |
| Answer» C. One-level channel | |
| 813. |
While considering marketing channels, the examples of agents are |
| A. | retailers and wholesalers |
| B. | sales agents and brokers |
| C. | transportation companies |
| D. | independent warehouses |
| Answer» C. transportation companies | |
| 814. |
The strategy of marketing channel system in which company's sales force carry, promote and sell products to end users is classified as |
| A. | shallow strategy |
| B. | push strategy |
| C. | pull strategy |
| D. | bundle strategy |
| Answer» C. pull strategy | |
| 815. |
The conflict that can occur between two marketing channels operate at different levels is classified as |
| A. | vertical channel conflict |
| B. | horizontal channel conflict |
| C. | sealed channel conflict |
| D. | multi-channel conflict |
| Answer» B. horizontal channel conflict | |
| 816. |
Firstly, the marketers must think about |
| A. | Four Cs |
| B. | Four Ps |
| C. | Four Ds |
| D. | Four Ts |
| Answer» B. Four Ps | |
| 817. |
In marketing channels, the level of company selling its products through retailers and wholesalers is classified as |
| A. | one-level channel |
| B. | Zero-level channel |
| C. | Three-level channel |
| D. | Two-level channel |
| Answer» E. | |
| 818. |
The distribution strategy which leads to limited number of intermediaries is classified as |
| A. | exclusive distribution |
| B. | descriptive distribution |
| C. | intensive distribution |
| D. | selective distribution |
| Answer» B. descriptive distribution | |
| 819. |
The particular set of marketing channels employed by company is classified as |
| A. | marketing channel system |
| B. | predatory channel system |
| C. | discount channel system |
| D. | quotation channel system |
| Answer» B. predatory channel system | |
| 820. |
Considering marketing channels, the examples of facilitators are |
| A. | sales agents |
| B. | wholesalers |
| C. | independent warehouses |
| D. | retailers |
| Answer» D. retailers | |
| 821. |
The kind of shoppers that care the most about performance of product and variety that company offers are classified as |
| A. | service quality shoppers |
| B. | price value customers |
| C. | affinity customers |
| D. | interactive customers |
| Answer» B. price value customers | |
| 822. |
The functions of marketing channels such as storage, title and movement of goods, create flow of activity in |
| A. | forward direction |
| B. | backward direction |
| C. | leftward direction |
| D. | rightward direction |
| Answer» B. backward direction | |
| 823. |
Most of the time, the company's specialized departments handle the |
| A. | support activities |
| B. | primary activities |
| C. | financial activities |
| D. | supplying activities |
| Answer» B. primary activities | |
| 824. |
The design strategy of business includes |
| A. | marketing strategy |
| B. | technology strategy |
| C. | sourcing strategy |
| D. | all of the above |
| Answer» E. | |
| 825. |
The process of selecting the segments to serve by offering product is referred as |
| A. | Market segmentation |
| B. | Targeting |
| C. | Marketing |
| D. | Both a and b |
| Answer» C. Marketing | |
| 826. |
The kind of joint venture according to which company joins hands with foreign investors to create local business is classified as |
| A. | contract manufacturing |
| B. | joint ownership |
| C. | management contracting |
| D. | investment ownership |
| Answer» C. management contracting | |
| 827. |
The Scion, Toyota and Lexus under the roof of same brand targets their own segments so the coverage strategy used in this situation is called |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» C. niche marketing | |
| 828. |
The particular communication that must be achieve within definite target audience within specific time is classified as |
| A. | message decision |
| B. | media decision |
| C. | advertising objective |
| D. | advertising evaluation |
| Answer» D. advertising evaluation | |
| 829. |
The international marketing strategy according to which company uses same marketing mix in all the international markets is called |
| A. | straight product marketing |
| B. | product adaptation marketing |
| C. | standardized global marketing |
| D. | adapted global marketing |
| Answer» D. adapted global marketing | |
| 830. |
Activities in the value chain's support are included |
| A. | procurement |
| B. | technology development |
| C. | infrastructure of firm |
| D. | all of the above |
| Answer» E. | |
| 831. |
The comprehensive and organized collection about individual prospect of customer including psychographic, geographic and demographic data is called |
| A. | premium database |
| B. | customer database |
| C. | event database |
| D. | rebate database |
| Answer» C. event database | |
| 832. |
The young and impulsive people who seek excitement and variety can be the best |
| A. | innovators |
| B. | non-innovators |
| C. | experiences |
| D. | non-achievers |
| Answer» D. non-achievers | |
| 833. |
The strategy which does not after the large market to capture smaller share is called |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» D. micromarketing | |
| 834. |
The segment that could be reached easily and well served is considered as |
| A. | attainable segment |
| B. | measureable segment |
| C. | accessible segment |
| D. | substantial segment |
| Answer» D. substantial segment | |
| 835. |
The global communication and product strategy in which communication is adjusted but product would not be changed is classified as |
| A. | product adaptation |
| B. | straight product extension |
| C. | dual adaptation |
| D. | communication adaptation |
| Answer» E. | |
| 836. |
The people who seek products with functional or practical purposes are considered as |
| A. | makers |
| B. | destroyers |
| C. | non-makers |
| D. | non-destroyers |
| Answer» B. destroyers | |
| 837. |
The market which is segmented on the basis of usage rate of product such as 'light, medium and heavy users' of the products is considered as |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» E. | |
| 838. |
The step of creating storyboard of each segment for testing the profitability of each segment is classified as |
| A. | acid test |
| B. | profitability test |
| C. | product positioning strategy |
| D. | segment attractiveness |
| Answer» B. profitability test | |
| 839. |
If the company ignores market segment differences by offering single market offering then this marketing strategy is classified as |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» B. segmented marketing | |
| 840. |
In social class grouping, the white and blue collar workers with average pay can be classified as |
| A. | upper middles |
| B. | working class |
| C. | middle class |
| D. | upper uppers |
| Answer» D. upper uppers | |
| 841. |
Segmentation of international markets such as amount of bureaucracy in a country is an example of |
| A. | geographic location |
| B. | cultural factors |
| C. | economic factors |
| D. | political and legal factors |
| Answer» E. | |
| 842. |
The process of determining distinct segments profitability on the basis of lifestyles and demographics is classified as |
| A. | segment identification |
| B. | segment attractiveness |
| C. | solution based segmentation |
| D. | need based segmentation |
| Answer» B. segment attractiveness | |
| 843. |
Considering individual customers, the purchasing portion of each buyer is called |
| A. | Share of customer |
| B. | Customer equity |
| C. | Customer lifetime value |
| D. | None of above |
| Answer» B. Customer equity | |
| 844. |
According to VALS framework, the consumer's dimension groups having high resources do not include |
| A. | innovators |
| B. | thinkers |
| C. | achievers |
| D. | strivers |
| Answer» E. | |
| 845. |
The firm that operates in more than one country gains production, marketing and financial advantages that are not available to domestic competitors is called |
| A. | global firm |
| B. | expanding firm |
| C. | premium firm |
| D. | challenger firm |
| Answer» B. expanding firm | |
| 846. |
All the activities that define the target markets and potential customer's is the part of |
| A. | customer relationship management |
| B. | the strategic management process |
| C. | customer acquisition process |
| D. | the new-offering process |
| Answer» D. the new-offering process | |
| 847. |
The mature and reflective people motivated by ideals who know the value of responsibility and knowledge are classified as |
| A. | thinkers |
| B. | non-thinkers |
| C. | motivators |
| D. | non-motivators |
| Answer» B. non-thinkers | |
| 848. |
For the planning of period, the development of specific goals is called |
| A. | goal formulation |
| B. | goal achievement |
| C. | goal hierarchy |
| D. | quantitative objective |
| Answer» B. goal achievement | |
| 849. |
The rental car services and hotels sometime offer mutual discount is an example of |
| A. | pricing collaborations |
| B. | transport alliances |
| C. | room service alliances |
| D. | special discounts |
| Answer» B. transport alliances | |
| 850. |
When the firm concentrates on serving needs of any specific customer group, it is considered as |
| A. | product specialization |
| B. | market specialization |
| C. | single product concentration |
| D. | mass customization |
| Answer» C. single product concentration | |