MCQOPTIONS
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MCQOPTIONS
This section includes 1437 Mcqs, each offering curated multiple-choice questions to sharpen your General Management knowledge and support exam preparation. Choose a topic below to get started.
| 951. |
The planning of target market and value proposition of firm is the part of |
| A. | tactical marketing plan |
| B. | strategic marketing plan |
| C. | firm's financial plan |
| D. | market opportunities |
| Answer» C. firm's financial plan | |
| 952. |
The phases in value creation sequence process does not include |
| A. | choosing the value |
| B. | communicating the value |
| C. | providing the value |
| D. | making the superior product |
| Answer» E. | |
| 953. |
The 'core competency' does not consider |
| A. | source of competitive advantage |
| B. | perceived benefits |
| C. | variety of markets |
| D. | easy imitation |
| Answer» E. | |
| 954. |
The 'value chain' identifies primary activities and |
| A. | Four support activities |
| B. | Five support activities |
| C. | Six support activities |
| D. | Seven support activates |
| Answer» B. Five support activities | |
| 955. |
The individual marketing is also called |
| A. | segments of one |
| B. | customized marketing |
| C. | one to one marketing |
| D. | all of the above |
| Answer» E. | |
| 956. |
The 'chain of value' identifies |
| A. | Four primary activities |
| B. | Five primary activities |
| C. | Six primary activities |
| D. | Seven primary activities |
| Answer» C. Six primary activities | |
| 957. |
The shared values, norms, stories and beliefs characterizing the organization are called |
| A. | organizational culture |
| B. | departmental culture |
| C. | business environment |
| D. | analytical environment |
| Answer» B. departmental culture | |
| 958. |
The kind of product mix and marketing mix which appeals large number of buyers is called |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» B. segmented marketing | |
| 959. |
The kind of contractual VMS (vertical marketing system) in which franchisor links different stages in distribution-production process is classified as |
| A. | franchise organization |
| B. | member organization |
| C. | link organization |
| D. | administered organization |
| Answer» B. member organization | |
| 960. |
The price on which it is limit that no less profits would be accepted less than this price is classified as |
| A. | cost ceiling |
| B. | cost floor |
| C. | price ceiling |
| D. | price floor |
| Answer» E. | |
| 961. |
The products that are usually distributed through fewer stores but with increased customer services is called |
| A. | shopping specialty products |
| B. | less convenient sought products |
| C. | shopping products |
| D. | unsought industrial product |
| Answer» D. unsought industrial product | |
| 962. |
The market development is the result of introducing |
| A. | New product in existing market |
| B. | Existing product in new market |
| C. | Existing product in existing market |
| D. | New products in new markets |
| Answer» C. Existing product in existing market | |
| 963. |
In smaller companies, the pricing strategies are handled by |
| A. | divisional manager |
| B. | top management |
| C. | sales manager |
| D. | marketing manager |
| Answer» C. sales manager | |
| 964. |
The detailed stated version of shortlisted new ideas in meaningful consumer terms is best classified as |
| A. | product concept |
| B. | production phase |
| C. | production screening |
| D. | raw-material screening |
| Answer» B. production phase | |
| 965. |
The way the consumers feel or perceive towards an actual product or potential market offering is called |
| A. | sales concept |
| B. | product idea |
| C. | product image |
| D. | customer management |
| Answer» D. customer management | |
| 966. |
The products such as "VHS tapes" are examples of |
| A. | product classes |
| B. | product forms |
| C. | branding |
| D. | product perception |
| Answer» C. branding | |
| 967. |
The major sources of ideas for product development comes from |
| A. | internal sources |
| B. | external sources |
| C. | product lines extension |
| D. | Both a and b |
| Answer» E. | |
| 968. |
If men and women responds differently to the marketing efforts for fast food then the segment should be considered as |
| A. | differentiable segment |
| B. | non-differentiable segments |
| C. | intermarket segmentation |
| D. | intramarket segmentation |
| Answer» B. non-differentiable segments | |
| 969. |
The procedure of displacement of long-established resellers by new intermediaries is classified as |
| A. | horizontal mediation |
| B. | multiple mediation |
| C. | disintermediation |
| D. | vertical mediation |
| Answer» D. vertical mediation | |
| 970. |
If the fixed cost is $200000, unit sales are 30000 and the variable cost is $8 then the unit cost is |
| A. | $14.67 |
| B. | $18.67 |
| C. | $20.67 |
| D. | $25.67 |
| Answer» B. $18.67 | |
| 971. |
The 'Dollar Tree store and Family Dollar' targets customers with middle and low income groups is an example of |
| A. | geographic segmentation |
| B. | income segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» C. psychographic segmentation | |
| 972. |
The situation when all channel members are called to work together to achieve goal of any one channel is classified as |
| A. | channel coordination |
| B. | channel conflict |
| C. | channel trade release |
| D. | channel distributive rights |
| Answer» B. channel conflict | |
| 973. |
The distribution strategy in which the company limits its outlets in different regions or the buyer can buy in only company's territory is classified as |
| A. | intensive territorial agreement |
| B. | selective territorial agreement |
| C. | inclusive territorial agreement |
| D. | exclusive territorial agreement |
| Answer» E. | |
| 974. |
The types of consumer products are |
| A. | Two types |
| B. | Three types |
| C. | Four types |
| D. | Five types |
| Answer» D. Five types | |
| 975. |
The blood donations to the Red Cross is a classic example of |
| A. | unsought consumer products |
| B. | sought services |
| C. | sought industrial product |
| D. | unsought augmented product |
| Answer» B. sought services | |
| 976. |
The strong brand preferences and loyalty plays a role in buying of |
| A. | industrial products |
| B. | unsought consumer products |
| C. | sought industrial product |
| D. | specialty products |
| Answer» E. | |
| 977. |
The kind of shoppers who seek stores that are convenient for them and join aspired products group are classified as |
| A. | service ⁄ quality shoppers |
| B. | price ⁄ value customers |
| C. | affinity customers |
| D. | interactive customers |
| Answer» D. interactive customers | |
| 978. |
The types of vertical marketing system are |
| A. | contractual VMS |
| B. | corporate VMS |
| C. | administered VMS |
| D. | all of above |
| Answer» E. | |
| 979. |
The industrial products are classified on the basis of |
| A. | types of customers |
| B. | types of usage |
| C. | types of quantity |
| D. | types of positioning |
| Answer» B. types of usage | |
| 980. |
In the new product development process, after the analysis of business the next step to be taken is |
| A. | test marketing |
| B. | One channel marketing |
| C. | penetration marketing |
| D. | individual marketing |
| Answer» B. One channel marketing | |
| 981. |
The adopter group who is the suspicious of change is classified as |
| A. | late majority |
| B. | early majority |
| C. | laggard |
| D. | early adopter |
| Answer» D. early adopter | |
| 982. |
The service outputs produced by the customers are |
| A. | lot size |
| B. | spatial convenience |
| C. | waiting and delivery time |
| D. | all of the above |
| Answer» E. | |
| 983. |
The kind of channel arrangement which involves one or more than one independent wholesalers, producers and retailers is classified as |
| A. | vertical marketing system |
| B. | static distribution channel |
| C. | conventional distribution channel |
| D. | horizontal marketing system |
| Answer» D. horizontal marketing system | |
| 984. |
The channel system of company sells its products directly to its customers is classified as |
| A. | direct marketing channel |
| B. | indirect marketing channel |
| C. | descriptive channels |
| D. | functional channels |
| Answer» B. indirect marketing channel | |
| 985. |
The system in which company creates partnerships with different channels to deliver their market offering is classified as |
| A. | functional network |
| B. | predatory network |
| C. | hybrid network |
| D. | value network |
| Answer» E. | |
| 986. |
The tendency of difficult understanding related to use of market offering is called |
| A. | relative advantage |
| B. | complexity |
| C. | communicability |
| D. | compatibility |
| Answer» C. communicability | |
| 987. |
The marketing channel strategy in which manufacturer uses different means of communication to persuade customers is classified as |
| A. | push strategy |
| B. | pull strategy |
| C. | bundle strategy |
| D. | shallow strategy |
| Answer» C. bundle strategy | |
| 988. |
The most crucial and first step in marketing process is |
| A. | Designing a marketing strategy |
| B. | Create customer delight |
| C. | Understanding customer needs and wants |
| D. | Capturing value from customers |
| Answer» D. Capturing value from customers | |
| 989. |
The types of good value pricing includes |
| A. | everyday low pricing |
| B. | high low pricing |
| C. | low high pricing |
| D. | Both a and b |
| Answer» E. | |
| 990. |
In marketing channels, the intermediaries whose function is to negotiate on the behalf of buyer but do not take title of goods are classified as |
| A. | facilitators |
| B. | terminators |
| C. | merchants |
| D. | agents |
| Answer» E. | |
| 991. |
The unit numbers permitted by channels for a typical customer in one single purchase is classified as |
| A. | shopper size |
| B. | lot size |
| C. | spatial size |
| D. | jobber size |
| Answer» C. spatial size | |
| 992. |
The profits related to the new product in its introductory stage are |
| A. | negative |
| B. | continuously rising |
| C. | higher |
| D. | declining |
| Answer» B. continuously rising | |
| 993. |
The farms products such as livestock, vegetables, wheat and cotton are best classified as |
| A. | materials and parts in industrial product |
| B. | supplies and services |
| C. | capital items |
| D. | consumer products |
| Answer» B. supplies and services | |
| 994. |
The manufacturer of physical products require channels that are |
| A. | delivery channels |
| B. | service channels |
| C. | sales channel |
| D. | all of the above |
| Answer» E. | |
| 995. |
In the supply chain view, the destination point of the company is |
| A. | sales agents |
| B. | markets |
| C. | broker firms |
| D. | escalator |
| Answer» C. broker firms | |
| 996. |
The marketing channel strategy that is used for products with high brand loyalty and products have perceivable differences is classified as |
| A. | pull strategy |
| B. | bundle strategy |
| C. | shallow strategy |
| D. | push strategy |
| Answer» B. bundle strategy | |
| 997. |
All the stated terms and conditions for which the producers enfranchise all the other distributors are classified as |
| A. | conditions of sale |
| B. | territorial rights of distributor's |
| C. | territorial rights of producers |
| D. | intensive policy |
| Answer» C. territorial rights of producers | |
| 998. |
The telemarketing, door-to-door sales, Internet selling and selling through mail orders are classified as the types of |
| A. | one-level channel |
| B. | Zero-level channel |
| C. | Two-level channel |
| D. | Three-level channel |
| Answer» C. Two-level channel | |
| 999. |
The 'cars', 'food items' and computers are best classified as |
| A. | tangible products |
| B. | exchange of goods |
| C. | product marketing |
| D. | ownership of nothing |
| Answer» B. exchange of goods | |
| 1000. |
In marketing intermediaries, the way of distribution in which the product is stocked in many possible outlets is classified as |
| A. | inclusive distribution |
| B. | exclusive dealing |
| C. | selective distribution |
| D. | intensive distribution |
| Answer» E. | |