MCQOPTIONS
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MCQOPTIONS
This section includes 1437 Mcqs, each offering curated multiple-choice questions to sharpen your General Management knowledge and support exam preparation. Choose a topic below to get started.
| 851. |
The kind of joint venture in which company signs agreement with foreign producers to provide services or manufacture goods is classified as |
| A. | investment ownership |
| B. | contract manufacturing |
| C. | joint ownership |
| D. | management contracting |
| Answer» C. joint ownership | |
| 852. |
The way of selling goods in to foreign market having a licensed agreement to operate in foreign country is called |
| A. | joint venturing |
| B. | licensing |
| C. | exporting |
| D. | importing |
| Answer» C. exporting | |
| 853. |
The structure, policies and corporate culture to change business environment are called |
| A. | organization |
| B. | company |
| C. | conglomerate |
| D. | diversified market |
| Answer» B. company | |
| 854. |
In market segmentation evaluation, the factors must be considered are |
| A. | segment size and growth |
| B. | segment structural attractiveness |
| C. | company objective and resources |
| D. | all of above |
| Answer» E. | |
| 855. |
A game plan for achieving goals is called |
| A. | strategy |
| B. | objective |
| C. | management |
| D. | alliances |
| Answer» B. objective | |
| 856. |
The Website used to build customer goodwill, supplement sales channels and collect customer feedback is classified as |
| A. | corporate website |
| B. | marketing website |
| C. | branding website |
| D. | viral website |
| Answer» B. marketing website | |
| 857. |
The process of creating 'Value Proposition' is considered as |
| A. | segment profitability |
| B. | segment positioning |
| C. | acid test segments |
| D. | marketing mix |
| Answer» C. acid test segments | |
| 858. |
The Coca-Cola's "Good Morning" campaign promotes consumption of soft drink in morning is an example of |
| A. | geographic segmentation |
| B. | income segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» E. | |
| 859. |
Value proposition consists of |
| A. | Differentiation |
| B. | Segmentation & targeting |
| C. | Positioning |
| D. | Both a and c |
| Answer» E. | |
| 860. |
The kind of online marketing domain which is initiated by business to target the business is classified as |
| A. | consumer to business domain |
| B. | consumer to consumer domain |
| C. | business to consumer domain |
| D. | business to business domain |
| Answer» E. | |
| 861. |
The levels involve in marketing plan are |
| A. | strategic level |
| B. | tactical level |
| C. | organizational level |
| D. | Both a and b |
| Answer» E. | |
| 862. |
The list of company's major strategic alliances do not include |
| A. | product alliance |
| B. | promotional alliance |
| C. | pricing collaborations |
| D. | financial alliances |
| Answer» E. | |
| 863. |
The split loyal can show the company's |
| A. | loyalty |
| B. | competitor's brands |
| C. | strengths |
| D. | weaknesses |
| Answer» C. strengths | |
| 864. |
The mental process in which customer ends up as buyer of a new product is called |
| A. | adoption process |
| B. | cognitive dissonance |
| C. | pre purchase behavior |
| D. | post-purchase behavior |
| Answer» B. cognitive dissonance | |
| 865. |
A challenge that is posed in the absence of defensive marketing leading to lower sales is called |
| A. | environmental threat |
| B. | environmental opportunity |
| C. | environmental strength |
| D. | environmental weakness |
| Answer» B. environmental opportunity | |
| 866. |
The marketing of products done by companies by placing ordering and information machines is called |
| A. | kiosk marketing |
| B. | offline marketing |
| C. | telephone marketing |
| D. | direct response TV marketing |
| Answer» B. offline marketing | |
| 867. |
The process of defining the business, shaping its scope and repositioning the brand entity is the part of |
| A. | business realignment |
| B. | business workflow |
| C. | cross functional teams |
| D. | various department strategies |
| Answer» B. business workflow | |
| 868. |
The types of joint venturing includes |
| A. | contract manufacturing |
| B. | joint ownership |
| C. | management contracting |
| D. | all of above |
| Answer» E. | |
| 869. |
In the value creation, 'communicating the value' phase includes |
| A. | utilizing the social media sources |
| B. | utilizing raw materials |
| C. | utilizing the competencies |
| D. | utilizing the capabilities |
| Answer» B. utilizing raw materials | |
| 870. |
The group of nations that are gathered to work for common goals in regulation of international level trade is called |
| A. | socio-economic community |
| B. | economic community |
| C. | geographical community |
| D. | geo-political community |
| Answer» C. geographical community | |
| 871. |
The way of selling goods produced in home country with little modification or no modification into foreign market is classified as |
| A. | exporting |
| B. | importing |
| C. | joint venturing |
| D. | licensing |
| Answer» B. importing | |
| 872. |
A tool or process used to create more value for the customer is |
| A. | value chain |
| B. | delivery network |
| C. | supply chain |
| D. | value delivery network |
| Answer» B. delivery network | |
| 873. |
Considering industrial structures, the economies that are large exporters of manufactured products or services are classified as |
| A. | raw material exporting economies |
| B. | subsistence economies |
| C. | emerging economies |
| D. | industrial economies |
| Answer» E. | |
| 874. |
The manufacturer of microscope selling its product to colleges, universities and specific laboratories is an example of |
| A. | single product concentration |
| B. | mass customization |
| C. | product specialization |
| D. | market specialization |
| Answer» D. market specialization | |
| 875. |
The passive people who are very concerned about their favorite brands are considered as |
| A. | survivors |
| B. | non-survivors |
| C. | destroyers |
| D. | makers |
| Answer» B. non-survivors | |
| 876. |
The global product and marketing strategy in which new market offerings are created to gain share in foreign market is classified as |
| A. | product invention |
| B. | communication invention |
| C. | joint invention |
| D. | ownership adaptation |
| Answer» B. communication invention | |
| 877. |
The market divided on the basis of social class as 'lower lowers, upper lowers and middle class' is example of |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» D. behavioral segmentation | |
| 878. |
The gathered and acted upon information about the market and its offerings is the part of |
| A. | the market-sensing process |
| B. | the customer acquisition process |
| C. | the fulfill management process |
| D. | the new-offering process |
| Answer» B. the customer acquisition process | |
| 879. |
The types of major online marketing domains includes |
| A. | business to consumer |
| B. | business to business |
| C. | consumer to business |
| D. | all of above |
| Answer» E. | |
| 880. |
The second phase of value creation sequence is |
| A. | providing the value |
| B. | choosing the value |
| C. | making the value |
| D. | communicating the value |
| Answer» B. choosing the value | |
| 881. |
Considering industrial structures, the economies who are heading further with fast growth leading to overall economic growth of country is classified as |
| A. | raw material exporting economies |
| B. | subsistence economies |
| C. | emerging economies |
| D. | industrial economies |
| Answer» C. emerging economies | |
| 882. |
The 'product-development strategy' is used to gain market share |
| A. | new products in new market |
| B. | current product in current market |
| C. | new products in current markets |
| D. | new products for new markets |
| Answer» D. new products for new markets | |
| 883. |
The ads affecting consumer's subconscious minds are classified as |
| A. | online advertising |
| B. | subliminal advertising |
| C. | luminal advertising |
| D. | Both b and c |
| Answer» C. luminal advertising | |
| 884. |
According to VALS framework, the consumer's dimension groups with lower resources does not include |
| A. | makers |
| B. | survivors |
| C. | thinkers |
| D. | believers |
| Answer» C. thinkers | |
| 885. |
The Toyota Corporation which produces several different brands of cars is an example of |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» C. niche marketing | |
| 886. |
In macro environment, the 'pressure groups' and 'government agencies' are part of |
| A. | the cultural environment |
| B. | the demographic environment |
| C. | the economic environment |
| D. | the political environment |
| Answer» E. | |
| 887. |
When two companies join hands to market new or complementary products, it is best classified as |
| A. | product alliance |
| B. | logistic alliances |
| C. | service alliance |
| D. | market collaborations |
| Answer» B. logistic alliances | |
| 888. |
The strategic plan to carry activities for profitable business unit is the activity of |
| A. | business unit level |
| B. | division level |
| C. | decision level |
| D. | corporate level |
| Answer» B. division level | |
| 889. |
The global communication and product strategy in which communication and product both are adjusted to fit in foreign market is classified as |
| A. | product adaptation |
| B. | straight product extension |
| C. | dual adaptation |
| D. | communication adaptation |
| Answer» D. communication adaptation | |
| 890. |
The suitable example of 'The Selling Concept' is |
| A. | Insurance or blood donations |
| B. | Lenovo |
| C. | Southwest Airlines |
| D. | Bottled water industry |
| Answer» B. Lenovo | |
| 891. |
The companies that targets market very narrowly is called |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» E. | |
| 892. |
The personal factors include |
| A. | online communities |
| B. | social class |
| C. | personality and self-concept |
| D. | roles and status |
| Answer» D. roles and status | |
| 893. |
An instrument for directing and coordinating the whole market effort is called as |
| A. | marketing plan |
| B. | business plan |
| C. | financial plan |
| D. | corporate plan |
| Answer» B. business plan | |
| 894. |
The marketing strategy which focuses on 'common characteristics' of needs of consumers is called |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» B. segmented marketing | |
| 895. |
An area that company can profitably satisfies according to buyer's needs is called |
| A. | marketing opportunity |
| B. | production opportunity |
| C. | new market |
| D. | new customers |
| Answer» B. production opportunity | |
| 896. |
The markets in which the market offerings are bought from sellers for reselling purpose are known as |
| A. | business markets |
| B. | reseller markets |
| C. | government markets |
| D. | international markets |
| Answer» C. government markets | |
| 897. |
The Royal Caribbean hotel chain which targets families and high energy couples is an example of |
| A. | geographic segmentation |
| B. | income segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» D. behavioral segmentation | |
| 898. |
The consumer's primary motivation does not include |
| A. | ideals |
| B. | leadership |
| C. | achievement |
| D. | self-expression |
| Answer» C. achievement | |
| 899. |
The set of segments which share some profitable similarities are classified as |
| A. | micro segment |
| B. | niche segments |
| C. | super segments |
| D. | similar segments |
| Answer» D. similar segments | |
| 900. |
The consumers who buy branded products are classified as |
| A. | non-switchers |
| B. | switchers |
| C. | non-shifting loyal |
| D. | shifting loyal |
| Answer» C. non-shifting loyal | |