MCQOPTIONS
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MCQOPTIONS
This section includes 1437 Mcqs, each offering curated multiple-choice questions to sharpen your General Management knowledge and support exam preparation. Choose a topic below to get started.
| 1401. |
All of the following are the examples of unsought goods EXCEPT: |
| A. | Course books |
| B. | Encyclopedia |
| C. | Funeral plots |
| D. | Insurance policy |
| E. | Unsought Goods |
| Answer» B. Encyclopedia | |
| 1402. |
Need becomes ________ when they are directed towards a specific object. |
| A. | Actual need |
| B. | Want |
| C. | Satisfaction |
| D. | Demand |
| Answer» C. Satisfaction | |
| 1403. |
Which of the following 4Ps of marketing mix involves decisions regarding channels coverage, assortments, locations, inventories or transports? |
| A. | Product |
| B. | Price |
| C. | Place |
| D. | Promotion |
| Answer» D. Promotion | |
| 1404. |
The extended marketing mix for services includes: People, Processes and _________. |
| A. | Product |
| B. | Place |
| C. | Physical Evidence |
| D. | Promotion |
| Answer» D. Promotion | |
| 1405. |
_____________ occurs when a company intentionally uses services as the stage, and goods as the props, to engage individual customers in a way that creates a memorable event. |
| A. | Hybrid offer |
| B. | Core service |
| C. | Augmented or ancillary product |
| D. | Experience |
| Answer» E. | |
| 1406. |
Large tools and machines used in a production process for a considerable length of time are classified as |
| A. | Major equipment |
| B. | Accessory equipment |
| C. | Component parts |
| D. | Raw materials |
| E. | Consumable supplies. |
| Answer» B. Accessory equipment | |
| 1407. |
A company designs the product with little or no input from customers, the company is practicing which of the following concept? |
| A. | Product concept |
| B. | Marketing concept |
| C. | Selling concept |
| D. | Production concept |
| Answer» B. Marketing concept | |
| 1408. |
According to Parasuraman, Zeithaml & Berry, the most important determinant of service quality is: |
| A. | Responsiveness |
| B. | Reliability |
| C. | Assurance |
| D. | Empathy |
| E. | Tangibles |
| Answer» C. Assurance | |
| 1409. |
SSTS refers to __________. |
| A. | Service Standards Testing |
| B. | Self- Service Technologies |
| C. | Standard Service Technologies |
| D. | Self Service Treatments |
| Answer» C. Standard Service Technologies | |
| 1410. |
Sai Nath called several airlines to compare rates and chose a flight on British Midland as it had a better reputation for service and competitive prices. The airline ticket is an example of which type of product? |
| A. | Convenience |
| B. | Shopping |
| C. | Specialty |
| D. | Unsought |
| Answer» C. Specialty | |
| 1411. |
Industrial products are |
| A. | Purchased for personal consumption |
| B. | Frequently purchased for both their functional aspects and their psychological rewards |
| C. | Traditionally classified according to their characteristics and intended uses. |
| D. | Not purchased by non-business organisations. |
| Answer» D. Not purchased by non-business organisations. | |
| 1412. |
If a firm is practicing ___________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction. |
| A. | Double-up marketing |
| B. | Internal marketing |
| C. | Interactive marketing |
| D. | Service marketing |
| Answer» C. Interactive marketing | |
| 1413. |
__________describes the employee’s skills in serving the client.$ |
| A. | Internal Marketing |
| B. | External Marketing |
| C. | Relationship marketing |
| D. | Interactive marketing |
| E. | Communication Marketing |
| Answer» E. Communication Marketing | |
| 1414. |
Which one of the following is NOT an industrial product? |
| A. | Oil to be refined into fuel for homes |
| B. | Transistors used as components for portable radios |
| C. | Paper, pens, and glue used in bank branch offices |
| D. | Computer software to help people complete personal tax forms |
| Answer» E. | |
| 1415. |
Products that are used directly in the production of a final product but are not easily identifiable are categorised as |
| A. | Accessory products |
| B. | Component parts |
| C. | Consumable supplies. |
| D. | Assembly components |
| E. | Process materials |
| Answer» F. | |
| 1416. |
Successful service companies focus their attention on both their customers and their employees. They understand ___________, which links service firm profits with employee and customer satisfaction. |
| A. | Internal marketing |
| B. | Service-profit chains |
| C. | Interactive marketing |
| D. | Service differentiation |
| Answer» C. Interactive marketing | |
| 1417. |
Examples of pure tangible goods include all of the following EXCEPT: |
| A. | Soap |
| B. | Tax preparation |
| C. | Toothpaste |
| D. | Salt |
| Answer» C. Toothpaste | |
| 1418. |
An example of a convenience consumer product is |
| A. | Stereo equipment |
| B. | Petrol |
| C. | A motorcycle |
| D. | A bicycle |
| E. | Athletic shoes |
| Answer» C. A motorcycle | |
| 1419. |
Items that are purchased routinely, do not become part of the final physical product, and are treated like expense items rather than capital goods are called |
| A. | Raw materials |
| B. | Major equipment |
| C. | Accessory equipment |
| D. | Component parts |
| E. | Process materials |
| Answer» D. Component parts | |
| 1420. |
__________cost refers to the product’s purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value.$ |
| A. | Total |
| B. | Variable |
| C. | Life cycle |
| D. | Net |
| E. | Out of pocket |
| Answer» D. Net | |
| 1421. |
Services cannot be stored. This describes the ___________characteristic of services. |
| A. | Intangibility |
| B. | Variability |
| C. | Inseparability |
| D. | Inconsistency |
| E. | Perishability |
| Answer» F. | |
| 1422. |
According to the text, a product is |
| A. | Everything the customer receives in an exchange. |
| B. | The physical object the customer receives in an exchange. |
| C. | The service that is rendered to a customer |
| D. | The idea that the customer receives in an exchange |
| Answer» B. The physical object the customer receives in an exchange. | |
| 1423. |
The ________ is practiced most aggressively with unsought goods, goods that buyers normally do not think of buying, such as insurance, encyclopaedias, and funeral plots. |
| A. | Marketing concept |
| B. | Selling concept |
| C. | Production concept |
| D. | Product concept |
| E. | Holistic marketing concept |
| Answer» C. Production concept | |
| 1424. |
Companies selling mass consumer goods and services such as soft drinks, cosmetics, air travel, and athletic shoes and equipment spend a great deal of time trying to establish a superior brand image in markets called ________. |
| A. | Business markets |
| B. | Global markets |
| C. | Consumer markets |
| D. | Non-profit and governmental markets |
| E. | Service markets |
| Answer» D. Non-profit and governmental markets | |
| 1425. |
If performance meets consumer expectations, the consumer is ________. |
| A. | Delighted |
| B. | Satisfied |
| C. | Disappointed |
| D. | Surprised |
| Answer» C. Disappointed | |
| 1426. |
The five-stage model of the consumer buying process includes all of the following stages EXCEPT ________. |
| A. | Problem recognition |
| B. | Information search |
| C. | Social interaction |
| D. | Purchase decision |
| Answer» D. Purchase decision | |
| 1427. |
A ________ when it is aroused to a sufficient level of intensity. |
| A. | Need becomes a motive |
| B. | Motive becomes a need |
| C. | Desire becomes a reality |
| D. | Unfulfilled demand becomes a crisis |
| E. | Personal demand exceeds the ability to rationally reject |
| Answer» B. Motive becomes a need | |
| 1428. |
________ portrays the “whole person” interacting with his or her environment.$ |
| A. | Attitude |
| B. | Reference group |
| C. | Lifestyle |
| D. | Culture |
| E. | Subculture |
| Answer» D. Culture | |
| 1429. |
________ is a set of distinguishing human psychological traits that lead to relatively consistent and enduring responses to environmental stimuli. |
| A. | Image |
| B. | Personality |
| C. | Beliefs |
| D. | Heredity |
| E. | Culture |
| Answer» C. Beliefs | |
| 1430. |
Product choice is greatly affected by economic circumstances. All of the following would be among those circumstances EXCEPT ________. |
| A. | Spendable income |
| B. | Savings and assets |
| C. | Debts |
| D. | Occupation |
| E. | Borrowing power |
| Answer» E. Borrowing power | |
| 1431. |
A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior.$ |
| A. | Culture |
| B. | Subculture |
| C. | Psychographics |
| D. | Reference groups |
| E. | Demographics |
| Answer» E. Demographics | |
| 1432. |
________ is the study of how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy their needs and wants. |
| A. | Target marketing |
| B. | Psychographic segmentation |
| C. | Product Differentiation |
| D. | Consumer behavior |
| Answer» E. | |
| 1433. |
The traditional view of marketing is that the firm makes something and then ________ it. |
| A. | Markets |
| B. | Sells |
| C. | Distributes |
| D. | Prices |
| E. | Services |
| Answer» C. Distributes | |
| 1434. |
David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.” |
| A. | The advertising boys |
| B. | Uninformed managers |
| C. | Novices |
| D. | The CEO |
| E. | The marketing department |
| Answer» F. | |
| 1435. |
One traditional depiction of marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________. |
| A. | Product, positioning, place, and price |
| B. | Product, production, price, and place |
| C. | Promotion, place, positioning, and price |
| D. | Place, promotion, production, and positioning |
| E. | Product, price, promotion, and place |
| Answer» F. | |
| 1436. |
________ marketing has the aim of building mutually satisfying long-term relations with key parties such as customers, suppliers, distributors, and other marketing partners in order to earn and retain their business. |
| A. | Holistic |
| B. | Demand-based |
| C. | Direct |
| D. | Relationship |
| E. | Synthetic |
| Answer» D. Relationship | |
| 1437. |
The ________ concept holds that consumers will favour those products that offer the most quality, performance, or innovative features. |
| A. | Product |
| B. | Marketing |
| C. | Production |
| D. | Selling |
| E. | Holistic marketing |
| Answer» B. Marketing | |