MCQOPTIONS
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MCQOPTIONS
This section includes 1437 Mcqs, each offering curated multiple-choice questions to sharpen your General Management knowledge and support exam preparation. Choose a topic below to get started.
| 1001. |
The whole marketing strategy of a company should support |
| A. | Point of Differentiation |
| B. | Positioning strategy |
| C. | Targeting |
| D. | Both b & c |
| Answer» C. Targeting | |
| 1002. |
The conflict that can occur between two channels which operate at same level is classified as |
| A. | vertical channel conflict |
| B. | horizontal channel conflict |
| C. | sealed channel conflict |
| D. | multi-channel conflict |
| Answer» C. sealed channel conflict | |
| 1003. |
The way in which two or more transportation modes are used together is classified as |
| A. | intra-model logistic network |
| B. | intermodal logistic network |
| C. | intermodal transportation |
| D. | intra-model transportation |
| Answer» D. intra-model transportation | |
| 1004. |
Strategic planning is strategic fit between organizations changing marketing opportunities and its |
| A. | Strengths & Weaknesses |
| B. | Goals & Capabilities |
| C. | Opportunities & threats |
| D. | Both a and b |
| Answer» C. Opportunities & threats | |
| 1005. |
The marketing strategy starts with |
| A. | Targeting |
| B. | Market segmentation |
| C. | Positioning |
| D. | Differentiation |
| Answer» C. Positioning | |
| 1006. |
The legal and management consulting are best classified as |
| A. | industry supplies |
| B. | industry services |
| C. | business advisory services |
| D. | accessory equipment |
| Answer» D. accessory equipment | |
| 1007. |
The intermediaries that perform functions of selling goods of different manufacturers are classified as |
| A. | trade channel |
| B. | escalator channel |
| C. | shallow channels |
| D. | predatory channels |
| Answer» B. escalator channel | |
| 1008. |
The marketing channel strategy is used for products with low brand loyalty and product, is an impulse item is classified as |
| A. | bundle strategy |
| B. | shallow strategy |
| C. | push strategy |
| D. | pull strategy |
| Answer» D. pull strategy | |
| 1009. |
The customers in growth stage of life cycle of products are classified as |
| A. | innovators |
| B. | early adopters |
| C. | middle majority customers |
| D. | laggards |
| Answer» C. middle majority customers | |
| 1010. |
In marketing channels, the channel level of company selling its products only through retailers is classified as |
| A. | Two-level channel |
| B. | Three-level channel |
| C. | One-level channel |
| D. | Zero-level channel |
| Answer» D. Zero-level channel | |
| 1011. |
The small scale wholesalers that sell products to retailers operating on small scale is classified as |
| A. | jobbers |
| B. | shoppers |
| C. | market stoppers |
| D. | brokers |
| Answer» B. shoppers | |
| 1012. |
Considering marketing channels, the examples of merchants are |
| A. | retailers and wholesalers |
| B. | sales agents and brokers |
| C. | transportation companies |
| D. | independent warehouses |
| Answer» B. sales agents and brokers | |
| 1013. |
The distribution strategy in which products are placed in all possible outlets without considering number of outlets is classified as |
| A. | exclusive distribution |
| B. | descriptive distribution |
| C. | intensive distribution |
| D. | selective distribution |
| Answer» D. selective distribution | |
| 1014. |
The customer buying behavior such as little planning before buying products is included in |
| A. | convenient specialty products |
| B. | unsought products |
| C. | sought products |
| D. | convenient products |
| Answer» E. | |
| 1015. |
Considering non-personal communication channels, the magazines, direct mail and newspapers are considered as |
| A. | online media |
| B. | print media |
| C. | broadcast media |
| D. | display media |
| Answer» C. broadcast media | |
| 1016. |
The specific amount of money the company demands from customers for its product or services is classified as |
| A. | price |
| B. | tax |
| C. | discount |
| D. | value added tax |
| Answer» B. tax | |
| 1017. |
The conditions of sales, price policies and territorial rights are all considered as the elements of |
| A. | trade-relations mix |
| B. | spatial-relations mix |
| C. | jobbers-relations mix |
| D. | shoppers-relations mix |
| Answer» B. spatial-relations mix | |
| 1018. |
The marketing channel conflict arises when producer of the product establishes two or more channels to sell its products to same market is classified as |
| A. | vertical channel conflict |
| B. | horizontal channel conflict |
| C. | sealed channel conflict |
| D. | multi-channel conflict |
| Answer» E. | |
| 1019. |
If the cost of product is $30 and the profit margin for each unit is $3 then the price that must be charged to customers is |
| A. | $30 |
| B. | $33 |
| C. | $27 |
| D. | $34 |
| Answer» C. $27 | |
| 1020. |
The competitive edge of your company can be best classified as |
| A. | Strengths |
| B. | Weaknesses |
| C. | Opportunities |
| D. | Threats |
| Answer» B. Weaknesses | |
| 1021. |
The logistic network which moves the materials from suppliers to the manufacturing unit is classified as |
| A. | inbound distribution |
| B. | outbound distribution |
| C. | forward distribution |
| D. | reverse distribution |
| Answer» B. outbound distribution | |
| 1022. |
The natural products such as fish, crude petroleum and iron are classified as |
| A. | convenience consumer products |
| B. | specialty consumer products |
| C. | materials and parts in industrial product |
| D. | capital items |
| Answer» D. capital items | |
| 1023. |
The market which is segmented on the basis of negative and hostile attitude toward product is considered as |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» E. | |
| 1024. |
The theme of the message content which triggers positive or negative emotions leads to purchase motivation is classified as |
| A. | emotional appeal |
| B. | rational appeal |
| C. | moral appeal |
| D. | irrational appeal |
| Answer» B. rational appeal | |
| 1025. |
The level of ease to which it is made easy for the customer's to buy goods is classified as |
| A. | spatial convenience |
| B. | lot convenience |
| C. | jobber convenience |
| D. | interactive convenience |
| Answer» B. lot convenience | |
| 1026. |
Return on Investment on marketing (ROI) can be assessed as |
| A. | Brand awareness |
| B. | Market share |
| C. | Increase in sales |
| D. | All of above |
| Answer» E. | |
| 1027. |
The types of conflict that can occur in marketing channels of a product does not include |
| A. | vertical channel conflict |
| B. | horizontal channel conflict |
| C. | sealed channel conflict |
| D. | multi-channel conflict |
| Answer» D. multi-channel conflict | |
| 1028. |
The example of horizontal channel conflict between intermediary channels is |
| A. | conflict between supplier and producer |
| B. | conflict between retailer and end user |
| C. | conflict between wholesaler and retailer |
| D. | conflict between two retailers |
| Answer» E. | |
| 1029. |
According to customer's four Ps, the 'communication' is part of |
| A. | Product |
| B. | Price |
| C. | Promotion |
| D. | Place |
| Answer» D. Place | |
| 1030. |
Selection of one or more segments to enter is called |
| A. | Market segmentation |
| B. | Targeting |
| C. | Differentiation |
| D. | Positioning |
| Answer» C. Differentiation | |
| 1031. |
In marketing channels, the intermediaries whose function is to buy, label and resell the goods are classified as |
| A. | facilitators |
| B. | terminators |
| C. | merchants |
| D. | agents |
| Answer» D. agents | |
| 1032. |
The 'Nivea' introduced and markets product line for men including body wash and shaving gels is example of |
| A. | geographic segmentation |
| B. | gender segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» C. psychographic segmentation | |
| 1033. |
The situation when companies use two or more different channels is classified as |
| A. | facilitator marketing |
| B. | interchanging marketing |
| C. | integrated marketing |
| D. | multichannel marketing |
| Answer» E. | |
| 1034. |
The functions of marketing channels such as payment for bought goods and ordering of goods to create flow of activity in |
| A. | forward direction |
| B. | backward direction |
| C. | leftward direction |
| D. | rightward direction |
| Answer» C. leftward direction | |
| 1035. |
The ways in which channel alternatives differ from each other are |
| A. | number of intermediaries |
| B. | types of intermediaries |
| C. | responsibilities of channel members |
| D. | all of the above |
| Answer» E. | |
| 1036. |
In the communication process, the decoding, encoding, feedback and response are together classified as |
| A. | communication tools |
| B. | communication channels |
| C. | communication functions |
| D. | communication parties |
| Answer» D. communication parties | |
| 1037. |
To create profits, the company must |
| A. | Create loyal customers |
| B. | Increase market share of market |
| C. | capture lifetime vale of customer |
| D. | All of above |
| Answer» E. | |
| 1038. |
The example of vertical channel conflict between intermediary channels is |
| A. | conflict between wholesaler and retailer |
| B. | conflict between two retailers |
| C. | conflict between two suppliers |
| D. | conflict between more than two sales agents |
| Answer» B. conflict between two retailers | |
| 1039. |
The policy which allows producers to make a list of discounted price, that are seen equitable for all intermediaries is classified as |
| A. | selective policy |
| B. | price policy |
| C. | trade policy |
| D. | distributive policy |
| Answer» C. trade policy | |
| 1040. |
The guarantees of products by its manufacturers and offer payment terms are classified as |
| A. | price policy |
| B. | distribution policy |
| C. | conditions of sale |
| D. | territorial rights |
| Answer» D. territorial rights | |
| 1041. |
The planning system which manages human resources, manufacturing, raw material purchasing and cash flow in the form of network is classified as |
| A. | functional resource planning |
| B. | predatory resource planning |
| C. | enterprise resource planning |
| D. | hybrid resource planning |
| Answer» D. hybrid resource planning | |
| 1042. |
Services provided by marketing channels to their customer in a collective way is classified as |
| A. | functional integration |
| B. | product integration |
| C. | channel integration |
| D. | location integration |
| Answer» D. location integration | |
| 1043. |
The strategy based on the intermediaries involve in marketing channels do not include |
| A. | exclusive distribution |
| B. | descriptive distribution |
| C. | intensive distribution |
| D. | selective distribution |
| Answer» C. intensive distribution | |
| 1044. |
The distribution strategy which considers some intermediaries to carry particular product is defined as |
| A. | intensive distribution |
| B. | selective distribution |
| C. | exclusive distribution |
| D. | descriptive distribution |
| Answer» C. exclusive distribution | |
| 1045. |
In buyer decision process, the stage in which the purchase intention is transformed in to purchase decision is called |
| A. | need recognition |
| B. | information search |
| C. | purchase decision |
| D. | Both b and c |
| Answer» D. Both b and c | |
| 1046. |
In the communication process, the media and message are considered as |
| A. | communication tools |
| B. | communication channels |
| C. | communication functions |
| D. | communication parties |
| Answer» B. communication channels | |
| 1047. |
The 'Maslow's hierarchy of needs' includes |
| A. | physiological needs |
| B. | self-actualization needs |
| C. | esteem needs |
| D. | all of above |
| Answer» E. | |
| 1048. |
An idea for a possible product that the company will offer is classified as |
| A. | product idea |
| B. | product image |
| C. | customer management |
| D. | none of the above |
| Answer» B. product image | |
| 1049. |
In the communication process, the receiver and sender are classified as |
| A. | communication functions |
| B. | communication parties |
| C. | communication tools |
| D. | communication channels |
| Answer» C. communication tools | |
| 1050. |
The tendency to which experiences of potential customers fits with the innovation is called |
| A. | relative advantage |
| B. | divisibility |
| C. | communicability |
| D. | compatibility |
| Answer» E. | |