MCQOPTIONS
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MCQOPTIONS
This section includes 1437 Mcqs, each offering curated multiple-choice questions to sharpen your General Management knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
When promotional expenses increasing the price will ____________? |
| A. | Increase |
| B. | Decrease |
| C. | Mutually beneficial |
| D. | Less |
| Answer» B. Decrease | |
| 2. |
Deciding in advance is commonly known as _________? |
| A. | Planning |
| B. | Coordinating |
| C. | Organizing |
| D. | Directing |
| Answer» B. Coordinating | |
| 3. |
1st stage of new product development is _______________? |
| A. | Screening of idea |
| B. | Commercialization |
| C. | Generating product ideas |
| D. | Concept development |
| Answer» D. Concept development | |
| 4. |
Marketing activity starts with? |
| A. | Producers |
| B. | Customers |
| C. | Manufacturers |
| D. | Business |
| Answer» C. Manufacturers | |
| 5. |
Demographic segmentation is conducting on the basis of ? |
| A. | Market distance |
| B. | Study of people |
| C. | Economic conditions |
| D. | Psychological factors |
| Answer» C. Economic conditions | |
| 6. |
The process of dividing a total market into different ________________ groups is called market segmentation? |
| A. | Buyers groups |
| B. | Producers groups |
| C. | Marketing groups |
| D. | None of these |
| Answer» B. Producers groups | |
| 7. |
As per PLC, the product cost at the rate of Introduction stage must be ? |
| A. | Very high |
| B. | High cost per customers |
| C. | Average cost per customers |
| D. | Low cost |
| Answer» C. Average cost per customers | |
| 8. |
From the below list which one is small concept? |
| A. | Marketing concept |
| B. | Selling concept |
| C. | Production concept |
| D. | Manufacturing concept |
| Answer» C. Production concept | |
| 9. |
The process of dividing a total market into different buyers group is called____________? |
| A. | Market segmentation |
| B. | Market groups |
| C. | Markets |
| D. | None of these |
| Answer» B. Market groups | |
| 10. |
Physical evidence in additional 4 P’s explains the____________? |
| A. | Process |
| B. | People |
| C. | Design aesthetics |
| D. | None of these |
| Answer» D. None of these | |
| 11. |
As per the PLC competitors at development or growth stage would be? |
| A. | No competitors |
| B. | Lot of competitors |
| C. | Growing numbers |
| D. | Nil |
| Answer» D. Nil | |
| 12. |
In marketing company achieve profit through? |
| A. | Selling |
| B. | Selling volume |
| C. | Marketing |
| D. | Customer satisfaction |
| Answer» E. | |
| 13. |
Tourism Marketing has a dominant role of ____________? |
| A. | Customers |
| B. | Producers |
| C. | Travel agencies |
| D. | Intermediaries |
| Answer» E. | |
| 14. |
Marketing research is a tool to reduce____________? |
| A. | Market group |
| B. | Competition |
| C. | Risk |
| D. | Planning |
| Answer» C. Risk | |
| 15. |
As per PLC, cost of product at the rate of Saturation stage can be ? |
| A. | Low cost |
| B. | Average |
| C. | High cost |
| D. | Very high |
| Answer» B. Average | |
| 16. |
PLC explains that profit at maturity stage is ? |
| A. | Maximum profit |
| B. | Rising profit |
| C. | Less profit |
| D. | No profit |
| Answer» D. No profit | |
| 17. |
Tourism clubs included in _______________ mix? |
| A. | Product mix |
| B. | Place mix |
| C. | Promotion mix |
| D. | Price mix |
| Answer» C. Promotion mix | |
| 18. |
Tour operation in marketing is a _______________ mix? |
| A. | Product mix |
| B. | Place mix |
| C. | Promotion mix |
| D. | Product mix |
| Answer» C. Promotion mix | |
| 19. |
Where there is 2 intermediary between producer and customer ,it is known as _____________? |
| A. | 2-level |
| B. | 1-level |
| C. | 0-level |
| D. | Multi-level |
| Answer» B. 1-level | |
| 20. |
Education, family size, religion etc comes under________________ type of segmentation? |
| A. | Demographic segmentation |
| B. | Political segmentation |
| C. | Geographical segmentation |
| D. | None of these |
| Answer» B. Political segmentation | |
| 21. |
As per PLC, cost of product at Development stage? |
| A. | Very high |
| B. | Very low |
| C. | Medium |
| D. | Gradually increasing |
| Answer» B. Very low | |
| 22. |
‘Marketing boom’ means? |
| A. | Production is more than demand |
| B. | Production is less than demand |
| C. | Production and demand is equal |
| D. | None of these |
| Answer» C. Production and demand is equal | |
| 23. |
Expand VISA? |
| A. | Visiting Intention to Stay Abroad |
| B. | Visiting Interest for Stay Abroad |
| C. | Visitors International Standard Association |
| D. | None of these |
| Answer» B. Visiting Interest for Stay Abroad | |
| 24. |
The Direct distribution of a product in market comes under ________________ channel? |
| A. | Single level |
| B. | Two level |
| C. | Direct level |
| D. | None of these |
| Answer» D. None of these | |
| 25. |
Which kind of research it is, when it focuses the customers? |
| A. | Selling research |
| B. | Demand research |
| C. | Consumer research |
| D. | Product research |
| Answer» D. Product research | |
| 26. |
The 1st aim of a firm is to ? |
| A. | Make profit |
| B. | Image |
| C. | Communication channel |
| D. | Survive |
| Answer» C. Communication channel | |
| 27. |
Advertisement is one of the ____________ in marketing |
| A. | Marketing tool |
| B. | Business tool |
| C. | Commercial tool |
| D. | Promotional tool |
| Answer» E. | |
| 28. |
Pricing is actually done by________________? |
| A. | Lower level management |
| B. | Top level management |
| C. | Executives |
| D. | Employers |
| Answer» B. Top level management | |
| 29. |
Marketing activity ends with? |
| A. | Customers |
| B. | Producers |
| C. | Distributers |
| D. | None of these |
| Answer» B. Producers | |
| 30. |
Societal concept in marketing focus on ? |
| A. | Society wellbeing |
| B. | Market wellbeing |
| C. | Firms wellbeing |
| D. | None of these |
| Answer» B. Market wellbeing | |
| 31. |
PLC explain that competitions at maturity stage is? |
| A. | Lot |
| B. | Less |
| C. | Minimum |
| D. | Nil |
| Answer» B. Less | |
| 32. |
Which is not included in price mix? |
| A. | Adds |
| B. | Whole sale price |
| C. | Seasonal price |
| D. | Corporate price |
| Answer» B. Whole sale price | |
| 33. |
Distribution channels are mainly classified in to? |
| A. | 1 |
| B. | 2 |
| C. | 4 |
| D. | 5 |
| Answer» E. | |
| 34. |
4 P’s of marketing 1.Place2.Price3.Promotion4.__________ |
| A. | Packaging |
| B. | Product |
| C. | People |
| D. | Process |
| Answer» C. People | |
| 35. |
GSA is an example of ____________? |
| A. | Two level channel |
| B. | Single level |
| C. | Zero level |
| D. | Communication level |
| Answer» B. Single level | |
| 36. |
Fill in the blank with suitable option?1. People2.Packaging3.Physical evidence4.__________ |
| A. | Process |
| B. | Place |
| C. | Product |
| D. | Price |
| Answer» B. Place | |
| 37. |
Societal Marketing is focusing on? |
| A. | Society wellbeing |
| B. | Customer wellbeing |
| C. | Cultural wellbeing |
| D. | Tourist wellbeing |
| Answer» B. Customer wellbeing | |
| 38. |
What is marketing depreciation? |
| A. | Production is less than demand |
| B. | Demand is less than production |
| C. | Production and demand is equal |
| D. | None of these |
| Answer» C. Production and demand is equal | |
| 39. |
What is CRM? |
| A. | Customer Retention Management |
| B. | Customer Relaxation Management |
| C. | Customer Relation Management |
| D. | None of these |
| Answer» D. None of these | |
| 40. |
As per the information from PLC profit at growth stage is ? |
| A. | Maximum profit |
| B. | Rising profit |
| C. | Less profit |
| D. | No profit |
| Answer» C. Less profit | |
| 41. |
PLC tells that the customers for a product at the rate of its Decline stage will be? |
| A. | Maximum |
| B. | Increasing |
| C. | Innovators |
| D. | Very less |
| Answer» E. | |
| 42. |
According to PLC, the rate of sales at Development stage will be ? |
| A. | Nil |
| B. | Low sales |
| C. | Peak sales |
| D. | Decline |
| Answer» B. Low sales | |
| 43. |
Product is an amalgum of _________? |
| A. | Goods and product |
| B. | Service and product |
| C. | Goods and services |
| D. | None of these |
| Answer» D. None of these | |
| 44. |
Market skimming price is starting with a ________________ price? |
| A. | High price |
| B. | Low price |
| C. | Minimum price |
| D. | Zero price |
| Answer» B. Low price | |
| 45. |
Psychological segmentation is on the basis of _______________? |
| A. | Humanity factors |
| B. | Psychological factors |
| C. | Behavioral factors |
| D. | None of these |
| Answer» C. Behavioral factors | |
| 46. |
As per PLC, the rate of sales at Introduction stage is ? |
| A. | High sales |
| B. | Low sales |
| C. | Gradually increasing |
| D. | Peak sales |
| Answer» C. Gradually increasing | |
| 47. |
PLC explains that customers at introduction stage is ? |
| A. | No customer |
| B. | Increasing customers |
| C. | Innovators |
| D. | Maximum customers |
| Answer» D. Maximum customers | |
| 48. |
When there is only one intermediary between producer and consumer, it is known as ________________ ? |
| A. | 1-Level |
| B. | 2-Level |
| C. | Multi-level |
| D. | None of these |
| Answer» B. 2-Level | |
| 49. |
PLC tells that the customers at development/growth stage would be? |
| A. | No customers |
| B. | Increasing customer |
| C. | Innovators |
| D. | Maximum customers |
| Answer» B. Increasing customer | |
| 50. |
In new product development which stage is known as preparation stage? |
| A. | Product screening stage |
| B. | Commercialization |
| C. | Test marketing |
| D. | Product development stage |
| Answer» E. | |