MCQOPTIONS
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MCQOPTIONS
This section includes 1437 Mcqs, each offering curated multiple-choice questions to sharpen your General Management knowledge and support exam preparation. Choose a topic below to get started.
| 751. |
The mental act, condition or habit of placing trust or confidence in another shows which of the following options? |
| A. | otive |
| B. | elief |
| C. | ehavior |
| D. | ttitude |
| Answer» C. ehavior | |
| 752. |
Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?” |
| A. | ctual product |
| B. | ugmented product |
| C. | ore benefit |
| D. | o-branding |
| Answer» D. o-branding | |
| 753. |
Buying goods and services for further processing or for use in the production process refers to which of the following markets? |
| A. | onsumer markets |
| B. | overnment markets |
| C. | usiness markets |
| D. | nternational markets |
| Answer» D. nternational markets | |
| 754. |
Customer’s evaluation of the difference between all the benefits and all the costs of a marketing offer relative to those of competing offers refers to which of the following options? |
| A. | ustomer perceived value |
| B. | arketing myopia |
| C. | ustomer relationship management |
| D. | ustomer satisfaction |
| Answer» B. arketing myopia | |
| 755. |
The factors such as the buyer’s age, life-cycle stage, occupation, economic situation, lifestyle, personality and self-concept that influences buyer’s decisions refers to which one of the following characteristic? |
| A. | ersonal characteristics |
| B. | sychological characteristics |
| C. | ehavioral characteristics |
| D. | emographical characteristics |
| Answer» E. | |
| 756. |
Which one of the following is a key to build lasting relationships with consumers? |
| A. | rice of the product |
| B. | eed recognition |
| C. | ustomer satisfaction |
| D. | uality of product |
| Answer» D. uality of product | |
| 757. |
Which one of the following statements by a company chairman BEST reflects the marketing concept? |
| A. | e have organized our business to satisfy the customer needs |
| B. | e believe that marketing department must organize to sell what we produce |
| C. | e try to produce only high quality, technically efficient products |
| D. | e try to encourage company growth in the market |
| Answer» B. e believe that marketing department must organize to sell what we produce | |
| 758. |
Unique psychological characteristics that lead to relatively consistent and lasting responses to one’s own environment refers to which one of the following? |
| A. | elief |
| B. | ulture |
| C. | ersonality |
| D. | elf-awareness |
| Answer» B. ulture | |
| 759. |
Which product is MOST likely to be purchased through routine decision making? |
| A. | elevision set |
| B. | oft drink |
| C. | hirt |
| D. | ar |
| Answer» C. hirt | |
| 760. |
Products that are usually purchased due to adversity and high promotional back up rather than desire are called: |
| A. | ought goods |
| B. | nique goods |
| C. | nsought goods |
| D. | referred goods |
| Answer» D. referred goods | |
| 761. |
Which of the following firms emphasizes on product’s benefits to the customers rather product attributes? |
| A. | roduct oriented |
| B. | arket oriented |
| C. | ales oriented |
| D. | roduction oriented |
| Answer» C. ales oriented | |
| 762. |
Of the four competing philosophies, the Furniture Industry is an example of what kind of orientation: |
| A. | ales Orientation |
| B. | ocietal Marketing Orientation |
| C. | arketing Orientation |
| D. | roduction Orientation |
| Answer» E. | |
| 763. |
Which of the following is NOT consistent with a manager having a marketing orientation? |
| A. | nventory levels are set with customer requirements and costs in mind |
| B. | ustomer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship |
| C. | ocus of advertising is on product features and how products are made |
| D. | ackaging is designed for customer convenience and as a selling tool |
| Answer» D. ackaging is designed for customer convenience and as a selling tool | |
| 764. |
Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives? |
| A. | lanning marketing activities |
| B. | aising funds to finance the marketing projects |
| C. | ontrolling marketing plans |
| D. | irecting implementation of the marketing plans |
| Answer» C. ontrolling marketing plans | |
| 765. |
Which of the following is NOT included as a basic idea in the definition of marketing concepts? |
| A. | otal company effort |
| B. | rofit |
| C. | roductivity |
| D. | ustomer satisfaction |
| Answer» D. ustomer satisfaction | |
| 766. |
Which of the following is the most recent stage of marketing evolution? |
| A. | arketing department era |
| B. | roduction era |
| C. | ales era |
| D. | arketing company era |
| Answer» E. | |
| 767. |
Bread and milk are which kind of products? |
| A. | pecialty Products |
| B. | onvenience products |
| C. | hopping products |
| D. | nsought products |
| Answer» C. hopping products | |
| 768. |
Which of the following would be the best illustration of a subculture? |
| A. | religion |
| B. | group of close friends |
| C. | our university |
| D. | our occupation |
| Answer» B. group of close friends | |
| 769. |
Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following? |
| A. | n image |
| B. | service |
| C. | good |
| D. | n idea |
| Answer» C. good | |
| 770. |
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with the marketing mix activity of: |
| A. | ricing |
| B. | istribution |
| C. | roduct development |
| D. | romotion |
| Answer» E. | |
| 771. |
The way in which the product is delivered to meet the customers' needs refers to: |
| A. | ew product concepts and improvements |
| B. | elling |
| C. | dvertising and promotion activities |
| D. | lace or distribution activities |
| Answer» E. | |
| 772. |
A critical marketing perspective is the process of determining: |
| A. | he value of a product, person, or idea |
| B. | ow places compete with each other |
| C. | he worth and impact of marketing activities |
| D. | hich type of promotional strategy works best |
| Answer» D. hich type of promotional strategy works best | |
| 773. |
A market orientation recognizes that: |
| A. | rice is the most important variable for customers. |
| B. | arket intelligence relating to current and future customer needs is important. |
| C. | elling and marketing is essentially the same thing. |
| D. | ales depend predominantly on an aggressive sales force. |
| Answer» C. elling and marketing is essentially the same thing. | |
| 774. |
Four competing philosophies strongly influence the role of marketing and marketing activities within an organization. Which if the following is not a component of market orientation? |
| A. | ustomer orientation |
| B. | rofitability orientation |
| C. | arketing orientation |
| D. | ompetitor orientation |
| Answer» C. arketing orientation | |
| 775. |
Which of the following is NOT considered a type of reseller? |
| A. | holesaler |
| B. | etailer |
| C. | anufacturer |
| D. | istributor |
| Answer» D. istributor | |
| 776. |
A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases? |
| A. | traight rebuy purchase |
| B. | elayed purchase |
| C. | ew-task purchase |
| D. | odified rebuy purchase |
| Answer» D. odified rebuy purchase | |
| 777. |
Which of the following is considered a “key player” in the marketing industry? |
| A. | arketer |
| B. | uppliers or vendors |
| C. | istributors or retailers |
| D. | ll of the above |
| Answer» E. | |
| 778. |
What is the last stage of the consumer decision process? |
| A. | roblem recognition |
| B. | ost purchase behavior |
| C. | lternative evaluation |
| D. | urchase |
| Answer» C. lternative evaluation | |
| 779. |
________ portrays the “whole person” interacting with his or her environment. |
| A. | ttitude |
| B. | eference group |
| C. | ifestyle |
| D. | ulture |
| E. | ubculture |
| Answer» D. ulture | |
| 780. |
A person’s ________ consist(s) of all the groups that have a direct (face-to-face) or indirect influence on his/her attitudes or behavior. |
| A. | ulture |
| B. | ubculture |
| C. | sychographics |
| D. | eference groups |
| E. | emographics |
| Answer» F. | |
| 781. |
___________ constitutes moderate consumer behavior, but still involves time and effort searching for and comparing alternatives. |
| A. | imited decision making |
| B. | eed recognition |
| C. | outine decision making |
| D. | ost purchase evaluation |
| Answer» B. eed recognition | |
| 782. |
When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important. |
| A. | rder processing |
| B. | rder booking |
| C. | eady availability |
| D. | nformation about warranty |
| Answer» D. nformation about warranty | |
| 783. |
__________ refers to the information a consumer has stored in their memory about a product or service. |
| A. | ognitive dissonance |
| B. | roduct knowledge |
| C. | roduct research |
| D. | arketing research |
| Answer» C. roduct research | |
| 784. |
____________ is defined as communication with large numbers of customers at the same time. |
| A. | ersonal selling |
| B. | ales promotion |
| C. | ass selling |
| D. | ll of the above |
| Answer» D. ll of the above | |
| 785. |
_____________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. |
| A. | ustomer value |
| B. | atisfaction scale |
| C. | rofit margin |
| D. | ompetitive benefit |
| Answer» B. atisfaction scale | |
| 786. |
The focus of marketing today is _______. |
| A. | alue and Satisfaction |
| B. | uality and Long Term Relationships |
| C. | ll of the Above |
| D. | one of the Above |
| Answer» D. one of the Above | |
| 787. |
David Packard of Hewlett-Packard once said, “Marketing is far too important to leave to ________.” |
| A. | he advertising boys |
| B. | ninformed managers |
| C. | ovices |
| D. | he CEO |
| E. | he marketing department |
| Answer» F. | |
| 788. |
Distribution of product to get it in the marks refers to which of the following activities? |
| A. | elling Activities |
| B. | dvertising activities |
| C. | romotion Activities |
| D. | lace or distribution activities |
| Answer» E. | |
| 789. |
Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors. |
| A. | omplex buying behavior |
| B. | issonance-reducing buying behavior |
| C. | abitual buying behaviors |
| D. | ariety-seeking buying behaviors |
| Answer» E. | |
| 790. |
Which of the following are products and services bought by final consumers for personal consumption? These include convenience products, shopping products, specialty products, and unsought products. |
| A. | aterial and parts |
| B. | onsumer products |
| C. | ndustrial products |
| D. | apital items |
| Answer» C. ndustrial products | |
| 791. |
The ________ concept holds that consumers and businesses, if left alone, will ordinarily not buy enough of the organization’s products. |
| A. | roduction |
| B. | elling |
| C. | arketing |
| D. | olistic marketing |
| Answer» C. arketing | |
| 792. |
Marketers often use the term ________ to cover various groupings of customers. |
| A. | eople |
| B. | uying power |
| C. | emographic segment |
| D. | arket |
| Answer» E. | |
| 793. |
Marketing management is ________. |
| A. | anaging the marketing process |
| B. | onitoring the profitability of the company’s products and services |
| C. | he art and science of choosing target markets and getting, keeping, and growing customers through creating, delivering, and communicating superior customer value |
| D. | eveloping marketing strategies to move the company forward |
| Answer» D. eveloping marketing strategies to move the company forward | |
| 794. |
“How are you telling consumers in your target group about your product” This question belongs to which marketing concept? |
| A. | roduct |
| B. | rice |
| C. | lace |
| D. | romotion |
| Answer» E. | |
| 795. |
A cluster of complementary goods and services across diverse set of industries is called as ____________. |
| A. | arket place |
| B. | eta market |
| C. | arket space |
| D. | esource Market |
| Answer» C. arket space | |
| 796. |
If a firm is practicing ____________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to provide customer satisfaction. |
| A. | ouble-up marketing |
| B. | nteractive marketing |
| C. | ervice marketing |
| D. | nternal marketing |
| Answer» E. | |
| 797. |
Parents buy toys for their children act as __________ in the buying process. |
| A. | ecider |
| B. | uyer |
| C. | aintainer |
| D. | ll of the above |
| Answer» E. | |
| 798. |
In the CRS glossary, what does SaaS refer to? |
| A. | Software as A Service |
| B. | Software as A Symbol |
| C. | Software as a Sales Person |
| D. | Software as A Science |
| Answer» B. Software as A Symbol | |
| 799. |
The network of company's suppliers, immediate customers of suppliers, end users and suppliers of suppliers is classified as |
| A. | hybrid network |
| B. | value network |
| C. | functional network |
| D. | predatory network |
| Answer» C. functional network | |
| 800. |
The low customer involvement is part of |
| A. | convenience products |
| B. | shopping products |
| C. | less shopping products |
| D. | less unsought products |
| Answer» B. shopping products | |