MCQOPTIONS
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| 1. |
Which of the following is NOT consistent with a manager having a marketing orientation? |
| A. | nventory levels are set with customer requirements and costs in mind |
| B. | ustomer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship |
| C. | ocus of advertising is on product features and how products are made |
| D. | ackaging is designed for customer convenience and as a selling tool |
| Answer» D. ackaging is designed for customer convenience and as a selling tool | |