1.

Which of the following is NOT consistent with a manager having a marketing orientation?

A. nventory levels are set with customer requirements and costs in mind
B. ustomer relationship focuses on customer satisfaction before and after sale, leading to a profitable long-run relationship
C. ocus of advertising is on product features and how products are made
D. ackaging is designed for customer convenience and as a selling tool
Answer» D. ackaging is designed for customer convenience and as a selling tool


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