1437 + Mcqs in Marketing Page 14 McqOptions

651.	Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.
A.	reative
B.	elling
C.	anagement
D.	ehavior
Answer» B. elling

Discussion

652.	When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.
A.	ndirect marketing
B.	irect marketing
C.	ulti-level marketing
D.	ntegrated marketing
Answer» B. irect marketing

Discussion

653.	The promotion “P” of marketing is also known as ________.
A.	roduct Differentiation
B.	istribution
C.	ost
D.	arketing Communication
Answer» E.

Discussion

654.	_______ markets include a wide variety of profit and non-profit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.
A.	onsumer
B.	usiness-to-business (Industrial)
C.	eseller
D.	nstitutional
Answer» E.

Discussion

655.	The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.
A.	istribution chain
B.	etwork chain
C.	upply chain
D.	romotion network
Answer» B. etwork chain

Discussion

656.	Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets.
A.	ales strategies
B.	arketing concepts
C.	ultural values
D.	rand images
Answer» D. rand images

Discussion

657.	The task of any business is to deliver ________ at a profit.
A.	ustomer needs
B.	ustomer value
C.	roducts and services
D.	mproved quality
Answer» C. roducts and services

Discussion

658.	When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created.
A.	ustomer satisfaction
B.	lanning excellence
C.	quality rift
D.	value line
Answer» B. lanning excellence

Discussion

659.	The controllable variables a company puts together to satisfy a target group is called the _____________.
A.	arketing strategy
B.	arketing mix
C.	trategic planning
D.	arketing concept
Answer» C. trategic planning

Discussion

660.	In addition to businesses, the marketing concept is also applicable to ___________.
A.	overnment agencies
B.	eligious groups
C.	ine arts organizations
D.	ll of the above
Answer» E.

Discussion

661.	In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.
A.	arketing
B.	roduction
C.	oth of the above
D.	one of the above
Answer» B. roduction

Discussion

662.	The intangibility of services has implications for the choice of _________.
A.	rand elements
B.	ocation
C.	rice
D.	roduct features
E.	hannels of distribution
Answer» B. ocation

Discussion

663.	Added features to an offering are called _________ service features.
A.	xpected
B.	ugmented
C.	rimary
D.	econdary
E.	erceived
Answer» E. erceived

Discussion

664.	The fact that a business traveller may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service:
A.	ntangibility
B.	nseparability
C.	ariability
D.	erishability
Answer» D. erishability

Discussion

665.	The services a customer expects are called the ______service package.
A.	xpected
B.	ugmented
C.	rimary
D.	econdary
E.	erceived
Answer» D. econdary

Discussion

666.	Top firms audit service performance by collecting _________ measurements to probe customer satisfiers and dissatisfies.
A.	ustomer satisfier
B.	ustomer complaint
C.	oice of the customer
D.	sychological
Answer» D. sychological

Discussion

667.	All human actors who play a part in service delivery and thus influence the buyers perceptions: namely, the firms personnel, the customer and other customers in the service environment.
A.	rocess
B.	hysical environment
C.	eople
D.	lace
Answer» D. lace

Discussion

668.	__________ is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitates performance or communication of the service.
A.	hysical evidence
B.	rocess
C.	lace
D.	eople
Answer» B. rocess

Discussion

669.	Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called –
A.	lace Mix
B.	hysical evidence mix
C.	rocess mix
D.	eople mix
Answer» D. eople mix

Discussion

670.	__________cost refers to the product’s purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value.
A.	otal
B.	ariable
C.	ife cycle
D.	et
E.	ut of pocket
Answer» D. et

Discussion

671.	Attributes where consumers can evaluate only during or after the consumption process is known as
A.	redence qualities
B.	xperience qualities
C.	earch qualities
D.	one of the above
Answer» C. earch qualities

Discussion

672.	The element of service quality which is defined as 'the knowledge and courtesy of employees and their ability to convey trust and confidence'
A.	angibles
B.	eliability
C.	ssurance
D.	mpathy
Answer» D. mpathy

Discussion

673.	Text messaging is a type of which promotion strategy?
A.	ersonal selling
B.	ales promotion
C.	irect marketing
D.	ublic relations
Answer» D. ublic relations

Discussion

674.	Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of:
A.	rice of the service
B.	rocesses used in carrying out the service
C.	ntangible outcomes e.g. the performance of an investment portfolio
D.	angible outcomes
Answer» C. ntangible outcomes e.g. the performance of an investment portfolio

Discussion

675.	Intheabsenceofaphysicalproduct,serviceprovidersneedtoconsidertheuseof __________ that enable customers to make a judgment on the service quality.
A.	ntangible clues
B.	angible clues
C.	lueprint
D.	erformance measures
Answer» C. lueprint

Discussion

676.	___________ are the only service distributors which do not require direct human interactions.
A.	lectronic channels
B.	ST’s
C.	irect Service channels
D.	peculative channels
Answer» B. ST’s

Discussion

677.	A consumer contest is an example of _________.
A.	ersonal selling
B.	ales promotion
C.	dvertising
D.	ndirect selling
Answer» C. dvertising

Discussion

678.	If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.
A.	dvertising
B.	ales promotion
C.	ersonal selling
D.	ublicity
Answer» B. ales promotion

Discussion

679.	The basic role of promotion is _________.
A.	nformation
B.	anipulation
C.	ommunication
D.	nterpretation
Answer» D. nterpretation

Discussion

680.	Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.
A.	RUE
B.	ALSE
Answer» C.

Discussion

681.	Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.
A.	RUE
B.	ALSE
Answer» B. ALSE

Discussion

682.	Institutional markets consist of people who buy products and services for personal use.
A.	RUE
B.	ALSE
Answer» C.

Discussion

683.	Businesses spend most of their advertising expenses on business-to-business markets.
A.	RUE
B.	ALSE
Answer» C.

Discussion

684.	Marketing Mix is the most visible part of the marketing strategy of an organization.
A.	RUE
B.	ALSE
Answer» B. ALSE

Discussion

685.	The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers.
A.	RUE
B.	ALSE
Answer» B. ALSE

Discussion

686.	The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors.
A.	RUE
B.	ALSE
Answer» C.

Discussion

687.	Resellers may actually take ownership of the product and participate in the marketing, including the advertising.
A.	RUE
B.	ALSE
Answer» B. ALSE

Discussion

688.	The packaging concept states what the package should be or do for the product.
A.	RUE
B.	ALSE
Answer» B. ALSE

Discussion

689.	Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction.
A.	RUE
B.	ALSE
Answer» B. ALSE

Discussion

690.	A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations.
A.	RUE
B.	ALSE
Answer» C.

Discussion

691.	It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor.
A.	RUE
B.	ALSE
Answer» C.

Discussion

692.	Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered.
A.	RUE
B.	ALSE
Answer» C.

Discussion

693.	The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.
A.	RUE
B.	ALSE
Answer» B. ALSE

Discussion

694.	The marketing concept applies to production firms, but not to service industries.
A.	RUE
B.	ALSE
Answer» C.

Discussion

695.	A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.
A.	RUE
B.	ALSE
Answer» B. ALSE

Discussion

696.	Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels.
A.	RUE
B.	ALSE
Answer» B. ALSE

Discussion

697.	The intangible nature of many services can create unique challenges for marketers.
A.	RUE
B.	ALSE
Answer» B. ALSE

Discussion

698.	A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.”
A.	RUE
B.	ALSE
Answer» B. ALSE

Discussion

699.	Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.
A.	RUE
B.	ALSE
Answer» C.

Discussion

700.	Services are typically produced and consumed simultaneously. This is an example of the ________ characteristic of services.
A.	ntangibility
B.	ariability
C.	nseparability
D.	imultaneously
E.	erishability
Answer» D. imultaneously

Discussion

Explore topic-wise MCQs in General Management.

Marketing is both an “art” and a “science” there is constant tension between the formulated side of marketing and the ________ side.

When a company distributes its products through a channel structure that includes one or more resellers, this is known as ________.

The promotion “P” of marketing is also known as ________.

_______ markets include a wide variety of profit and non-profit organizations, such as hospitals, government agencies, and schools, which provide goods and services for the benefit of society.

The ________ refers to the various companies that are involved in moving a product from its manufacturer into the hands of its buyer.

Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets.

The task of any business is to deliver ________ at a profit.

When customer expectations regarding product quality, service quality, and value-based price are met or exceeded, _________ is created.

The controllable variables a company puts together to satisfy a target group is called the _____________.

In addition to businesses, the marketing concept is also applicable to ___________.

In a __________ orientation, the role of marketing research is to determine customer needs and how well the company is satisfying them.

The intangibility of services has implications for the choice of _________.

Added features to an offering are called _________ service features.

The fact that a business traveller may have one very positive check-in experience at a hotel and then a very negative check-in experience with a different employee on a subsequent visit is evidence of service:

The services a customer expects are called the ______service package.

Top firms audit service performance by collecting _________ measurements to probe customer satisfiers and dissatisfies.

All human actors who play a part in service delivery and thus influence the buyers perceptions: namely, the firms personnel, the customer and other customers in the service environment.

__________ is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitates performance or communication of the service.

Standardized and customized flow of activities, simple and complex number of steps and customer involvement by which a service is delivered is called –

__________cost refers to the product’s purchase cost plus the discounted cost of maintenance and repair less the discounted salvage value.

Attributes where consumers can evaluate only during or after the consumption process is known as

The element of service quality which is defined as 'the knowledge and courtesy of employees and their ability to convey trust and confidence'

Text messaging is a type of which promotion strategy?

Compared with low-contact services, customers of high-contact services are more likely to judge service quality on the basis of:

Intheabsenceofaphysicalproduct,serviceprovidersneedtoconsidertheuseof __________ that enable customers to make a judgment on the service quality.

___________ are the only service distributors which do not require direct human interactions.

A consumer contest is an example of _________.

If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.

The basic role of promotion is _________.

Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.

Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.

Institutional markets consist of people who buy products and services for personal use.

Businesses spend most of their advertising expenses on business-to-business markets.

Marketing Mix is the most visible part of the marketing strategy of an organization.

The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers.

The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors.

Resellers may actually take ownership of the product and participate in the marketing, including the advertising.

The packaging concept states what the package should be or do for the product.

Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction.

A dissonance-reducing buying behavior is designed to probe consumers’ hidden, subconscious motivations.

It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor.

Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered.

The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.

The marketing concept applies to production firms, but not to service industries.

A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.

Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels.

The intangible nature of many services can create unique challenges for marketers.

A service can be defined as “any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.”

Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.

Services are typically produced and consumed simultaneously. This is an example of the ________ characteristic of services.