1437 + Mcqs in Marketing Page 10 McqOptions

451.	Servicescape model is developed by ……………
A.	Booms & Bitner
B.	A parasuraman
C.	Len Berry
D.	Philp kotler
Answer» B. A parasuraman

Discussion

452.	Service failures involving problematic customer include .
A.	Un cooperative customers
B.	Breaking company policies
C.	Verbal and physical abuse
D.	All of the above
Answer» E.

Discussion

453.	Green marketing is a part of …………….
A.	Social marketing
B.	Service marketing
C.	Relationship marketing
D.	Rural marketing
Answer» D. Rural marketing

Discussion

454.	The moments of interaction between the customer and theservice firm are called:
A.	Service encounter
B.	Core service
C.	Service recovery
D.	Gap model
Answer» B. Core service

Discussion

455.	………….. is the tool for simultaneously depicting the service process, the point of customer contractand the evidence of the service from the customer point of view
A.	Front of planning
B.	Service blue printing
C.	Service standardization
D.	None of these
Answer» C. Service standardization

Discussion

456.	Internal marketing deals with
A.	Marketing the products to employees
B.	Marketing the in the local market
C.	Marketing the products inside the country
D.	Identifying and taking care of employees needs & wants
Answer» E.

Discussion

457.	………….. is any direct interaction between a service provider and customers
A.	Service encounter
B.	Service Gap
C.	Service quality
D.	Supplier Gap
Answer» B. Service Gap

Discussion

458.	Service marketing become difficult because of …………….
A.	Intangibility
B.	No demand
C.	More complex market
D.	Difficult to enter market
Answer» B. No demand

Discussion

459.	…………… are those qualities that buyers evaluate before purchase
A.	Search qualities
B.	Experience qualities
C.	Credence qualities
D.	None of above
Answer» B. Experience qualities

Discussion

460.	strategy is where, price are kept lower than its
A.	Skimming
B.	Penetration
C.	Value Price
D.	Market Leader Price
Answer» C. Value Price

Discussion

461.	By participating in the service delivery process,customers cocreate for themselves.
A.	Value
B.	Needs
C.	Economice Order
D.	Loyalty
Answer» B. Needs

Discussion

462.	The basic objective behind the ______________ is to add value to the product significantly forwinning the customers' loyalty.
A.	Event marketing
B.	morph marketing
C.	guerilla marketing
D.	none of these
Answer» C. guerilla marketing

Discussion

463.	Goods are sold in small packets in ______________ markets.
A.	Urban
B.	Rural
C.	World
D.	none of these
Answer» C. World

Discussion

464.	An airline working with a tour operator or a hotel group is an example of ______________marketing
A.	Partnership
B.	viral
C.	guerilla
D.	morph
Answer» B. viral

Discussion

465.	______________ is not a vertically integrated channel
A.	Admininisterd
B.	Contractual
C.	Corporate
D.	None of these
Answer» E.

Discussion

466.	If the product passes through a longer channel of distribution, the marketer will have togive importance to
A.	Advertising
B.	Personal selling
C.	Direct selling
D.	None of these
Answer» B. Personal selling

Discussion

467.	The process of assessing the relative worth of different market segments and selecting oneor more segments in which to compete is called
A.	Target marketing
B.	Market segmentation
C.	Product differentiation
D.	None of these
Answer» B. Market segmentation

Discussion

468.	______________ distribution system can be used to penetrate the rural market.
A.	Satellite
B.	selective
C.	exclusive
D.	intensive
Answer» B. selective

Discussion

469.	______________ is a retailer who has fixed place of business in a locality but goes onchanging his place to exploit the market opportunities.
A.	Cheap-jacks
B.	Hawkers
C.	Market traders
D.	None of these
Answer» B. Hawkers

Discussion

470.	The three major types of non store retailing are direct selling, direct marketing and______________
A.	Automatic vending
B.	Self service store
C.	Retail chain
D.	None of these
Answer» B. Self service store

Discussion

471.	The challenge for marketers in building a strong brand is ______________.
A.	ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge
B.	pricing the product at a point that maximizes sales volumes
C.	minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
D.	retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads
Answer» B. pricing the product at a point that maximizes sales volumes

Discussion

472.	______________ type of advertisement is used when the product enters into growth stage ofPLC
A.	Selective advertising
B.	Reminder advertising
C.	Primary advertising
D.	None of these
Answer» B. Reminder advertising

Discussion

473.	The marketing side of E-commerce is known as ______________.
A.	E-marketing
B.	E-business
C.	Interactive marketing
D.	none of these
Answer» B. E-business

Discussion

474.	The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.
A.	competitors' prices and the price of substitutes provide an orientation point
B.	competitors' prices establishes a "target price" goal
C.	the price of substitutes establishes a "target price"
D.	the price of competitors and substitutes does not enter into the pricing considerations.
Answer» B. competitors' prices establishes a "target price" goal

Discussion

475.	Which of the following involves targeting bulk purchasers and offering them specialbenefits and privileges?
A.	Frequency marketing
B.	event marketing
C.	viral marketing
D.	none of these
Answer» B. event marketing

Discussion

476.	______________ is not a consumer promotion scheme
A.	Samples
B.	Advertising material
C.	Coupons
D.	Rebates
Answer» C. Coupons

Discussion

477.	The best strategy used for snack foods, soft drinks, candies and gum is
A.	Exclusive distribution
B.	Selective distribution
C.	Intensive distribution
D.	None of the above
Answer» D. None of the above

Discussion

478.	______________ is online identity theft.
A.	Eavesdropping
B.	Phishing
C.	Spoofing
D.	None of these
Answer» C. Spoofing

Discussion

479.	A major portion of the rural population consists of ______________ income groups.
A.	Low
B.	high
C.	medium
D.	all of these
Answer» B. high

Discussion

480.	______________ influence product line decisions.
A.	Customer preference.
B.	Change in demand
C.	Product sepecialisation
D.	All of these.
Answer» E.

Discussion

481.	______________ is not a step in advertising campaign
A.	Market analysis
B.	Determining ad Objectives
C.	Selecting ad media
D.	Supply of goods
Answer» E.

Discussion

482.	A person who purchases a product or service either for his own consumption or for othersis known as ______________
A.	Buyer
B.	Customer
C.	Consumer
D.	None of these
Answer» C. Consumer

Discussion

483.	______________ is not included in the product factor
A.	Physical nature
B.	Technical nature
C.	Suitability
D.	None of these
Answer» D. None of these

Discussion

484.	______________ can be used to minimize the risk of security breaches or viruses.
A.	Firewall
B.	Backups
C.	Encryption
D.	Digital signature
Answer» B. Backups

Discussion

485.	Marketing is applicable in ______________
A.	Goods
B.	Events
C.	Property
D.	All of these
Answer» E.

Discussion

486.	______________ is all the written or spoken matter in an advertisement expressed in words orsentences and figures designed to convey the message.
A.	Matter
B.	ad medium
C.	ad copy
D.	none of these
Answer» D. none of these

Discussion

487.	Under ______________ marketing every customer is treated as unique.
A.	Word of mouth
B.	viral
C.	guerilla
D.	one-on-one
Answer» E.

Discussion

488.	Transport system creates ______________ utility.
A.	Place utility
B.	Time utility
C.	Customer utility
D.	All of these
Answer» C. Customer utility

Discussion

489.	Positioning by emphasising the special attributes and benefits of the product is known as______________
A.	Positioning by Product Attributes and Benefits
B.	Positioning by Brand Endorsement
C.	Positioning by use, Occasion and Time
D.	Positioning by Corporate Identity
Answer» B. Positioning by Brand Endorsement

Discussion

490.	Marketing to babies in the womb is ______________ marketing.
A.	Galimatias
B.	viral
C.	guerilla
D.	morph
Answer» B. viral

Discussion

491.	Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.
A.	divergently
B.	too high
C.	intrinsically
D.	independently
Answer» E.

Discussion

492.	A product with the ______________ is a green product.
A.	Ecomark
B.	Agmark
C.	ISI Mark
D.	none of these
Answer» B. Agmark

Discussion

493.	A security tool to verify the authenticity of the message and claimed identity of thesender and to verify the message integrity is
A.	encryption
B.	firewalls
C.	digital certificates
D.	digital signature
Answer» E.

Discussion

494.	The decline in the average cost of production with accumulated production experience is called the ______________.
A.	demand curve
B.	cost curve
C.	learning curve
D.	cost target
Answer» D. cost target

Discussion

495.	Branding is a function of ______________
A.	Research
B.	Exchange
C.	Physical supply
D.	Facilitating
Answer» E.

Discussion

496.	______________ are generally food stores that are much smaller in size than in supermarkets.
A.	Convenient store
B.	Discount store
C.	Specialty store
D.	None of these
Answer» B. Discount store

Discussion

497.	Rising profits is a feature of ______________ stage of PLC.
A.	Growth
B.	Introduction
C.	Maturity
D.	Saturation
Answer» B. Introduction

Discussion

498.	The concentration of all marketing efforts on one selected segment within the totalmarket.
A.	Undifferentiated Marketing
B.	Differentiated Marketing
C.	Concentrated Marketing
D.	Customised or Personalised Marketing
Answer» D. Customised or Personalised Marketing

Discussion

499.	______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.
A.	Brand Repositioning
B.	Brand Stretching
C.	Brand Extension
D.	Brand equity
Answer» D. Brand equity

Discussion

500.	Word of mouth marketing through electronic channels like email, internet etc is known as______________.
A.	Internet
B.	digital
C.	email
D.	viral
Answer» E.

Discussion

Explore topic-wise MCQs in General Management.

Servicescape model is developed by ……………

Service failures involving problematic customer include .

Green marketing is a part of …………….

The moments of interaction between the customer and theservice firm are called:

………….. is the tool for simultaneously depicting the service process, the point of customer contractand the evidence of the service from the customer point of view

Internal marketing deals with

………….. is any direct interaction between a service provider and customers

Service marketing become difficult because of …………….

…………… are those qualities that buyers evaluate before purchase

strategy is where, price are kept lower than its

By participating in the service delivery process,customers cocreate for themselves.

The basic objective behind the ______________ is to add value to the product significantly forwinning the customers' loyalty.

Goods are sold in small packets in ______________ markets.

An airline working with a tour operator or a hotel group is an example of ______________marketing

______________ is not a vertically integrated channel

If the product passes through a longer channel of distribution, the marketer will have togive importance to

The process of assessing the relative worth of different market segments and selecting oneor more segments in which to compete is called

______________ distribution system can be used to penetrate the rural market.

______________ is a retailer who has fixed place of business in a locality but goes onchanging his place to exploit the market opportunities.

The three major types of non store retailing are direct selling, direct marketing and______________

The challenge for marketers in building a strong brand is ______________.

______________ type of advertisement is used when the product enters into growth stage ofPLC

The marketing side of E-commerce is known as ______________.

The three major considerations in price setting are: costs set the floor price; ______________; and customers' assessment of unique features establishes the price ceiling.

Which of the following involves targeting bulk purchasers and offering them specialbenefits and privileges?

______________ is not a consumer promotion scheme

The best strategy used for snack foods, soft drinks, candies and gum is

______________ is online identity theft.

A major portion of the rural population consists of ______________ income groups.

______________ influence product line decisions.

______________ is not a step in advertising campaign

A person who purchases a product or service either for his own consumption or for othersis known as ______________

______________ is not included in the product factor

______________ can be used to minimize the risk of security breaches or viruses.

Marketing is applicable in ______________

______________ is all the written or spoken matter in an advertisement expressed in words orsentences and figures designed to convey the message.

Under ______________ marketing every customer is treated as unique.

Transport system creates ______________ utility.

Positioning by emphasising the special attributes and benefits of the product is known as______________

Marketing to babies in the womb is ______________ marketing.

Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy.

A product with the ______________ is a green product.

A security tool to verify the authenticity of the message and claimed identity of thesender and to verify the message integrity is

The decline in the average cost of production with accumulated production experience is called the ______________.

Branding is a function of ______________

______________ are generally food stores that are much smaller in size than in supermarkets.

Rising profits is a feature of ______________ stage of PLC.

The concentration of all marketing efforts on one selected segment within the totalmarket.

______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.

Word of mouth marketing through electronic channels like email, internet etc is known as______________.