MCQOPTIONS
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| 1. |
Executives often complain that pricing is a big headach Common mistakes include: price is not revised often enough to capitalize on market changes; price is set ______________ of the rest of the marketing mix rather than an intrinsic element of a market-positioning strategy. |
| A. | divergently |
| B. | too high |
| C. | intrinsically |
| D. | independently |
| Answer» E. | |