MCQOPTIONS
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MCQOPTIONS
This section includes 1437 Mcqs, each offering curated multiple-choice questions to sharpen your General Management knowledge and support exam preparation. Choose a topic below to get started.
| 401. |
Branding is concerned with …………… component of four ‘P’. |
| A. | Promotion |
| B. | Product |
| C. | Place |
| D. | Price |
| Answer» C. Place | |
| 402. |
The hierarchy-of-effects model contains awareness, knowledge, |
| A. | Cognitive Response |
| B. | Preference |
| C. | Interest |
| D. | Attitude |
| Answer» C. Interest | |
| 403. |
A person injured in a motor vehicle accident will have health care expenses paid by |
| A. | Social insurance programs |
| B. | Auto insurance |
| C. | Employment-based insurance |
| D. | Works compensation insurance |
| Answer» C. Employment-based insurance | |
| 404. |
In which of the following service situations would customers have the highest level of participation? |
| A. | Eating at a local barbecue restaurant |
| B. | Taking self- defense classes |
| C. | Traveling on an American airplane |
| D. | Attending a concert |
| Answer» C. Traveling on an American airplane | |
| 405. |
The service-quality model identifies………….. gaps that result in unsuccessful delivery. |
| A. | 4 |
| B. | 3 |
| C. | 5 |
| D. | 6 |
| Answer» D. 6 | |
| 406. |
Which one of them not included in SERVQUAL model dimensions? |
| A. | Reliability |
| B. | Empathy |
| C. | Assurance |
| D. | Intangibility |
| Answer» E. | |
| 407. |
When there is little or no personal contract between customer and service provider. This is classified as |
| A. | Low-contractservice |
| B. | Medium-contractservice |
| C. | High-contractservice |
| D. | Intense-contractservice |
| Answer» B. Medium-contractservice | |
| 408. |
If the customers view service as they care more about price than provider. |
| A. | Heterogeneous |
| B. | Homogeneous |
| C. | Both a and b |
| D. | None of the above |
| Answer» C. Both a and b | |
| 409. |
SSTs stands for ……………. |
| A. | Stable Service Technologies |
| B. | Social Service Technologies |
| C. | Smart Service Technologies |
| D. | Self Service Technologies |
| Answer» E. | |
| 410. |
People have to physically present themselves so that they become immersed within the service process. This type of service process is referred to as |
| A. | Possession processing |
| B. | Physical processing |
| C. | People process |
| D. | None of these |
| Answer» D. None of these | |
| 411. |
Which of the following is not a service? |
| A. | Insurance |
| B. | Mail delivery |
| C. | Medical checkup |
| D. | None of these |
| Answer» E. | |
| 412. |
…………… describes the employees skill in serving the client |
| A. | Internal marketing |
| B. | External marketing |
| C. | Interactive marketing |
| D. | Relationship marketing |
| Answer» E. | |
| 413. |
The extended Ps of service marketing mix is |
| A. | People, product, place |
| B. | Price, physical evidence, promotion |
| C. | Physical evidence, process, People |
| D. | Product, process, physical environment |
| Answer» D. Product, process, physical environment | |
| 414. |
……………. are those characteristicsthat buyer evaluate the characteristics after the purchase |
| A. | Search qualities |
| B. | Experience qualities |
| C. | Credence qualities |
| D. | None of the above |
| Answer» C. Credence qualities | |
| 415. |
Service is delivered within the marketing environment. The macro environment can be analyzed usingwhich of the following tools? |
| A. | SWOT |
| B. | PEST |
| C. | TOWS |
| D. | None of these |
| Answer» C. TOWS | |
| 416. |
Which one of the following stages of the marketing research process is most expensive? |
| A. | Data analysis |
| B. | Data collection |
| C. | Developing the research plan |
| D. | Report writing |
| Answer» C. Developing the research plan | |
| 417. |
Which of the following takes place at retailers end? |
| A. | Promotion |
| B. | Placing |
| C. | Pricing |
| D. | Exchange |
| Answer» E. | |
| 418. |
Banking is the example of ……………. |
| A. | Production services |
| B. | Business services |
| C. | Consumer services |
| D. | Govt. provided services |
| Answer» C. Consumer services | |
| 419. |
Which of the following is not included in seven Ps of the marketing mix given by Booms and Bitner? |
| A. | Process |
| B. | People |
| C. | Politics |
| D. | Physical evidence |
| Answer» D. Physical evidence | |
| 420. |
Which of the following is not a objectives of service marketing? |
| A. | Promoting customer satisfaction |
| B. | Building trust |
| C. | Establish uniform price |
| D. | None of these |
| Answer» E. | |
| 421. |
Which of the following is not generally accepted as being part of the extended marketing mix forservice? |
| A. | Product |
| B. | Price |
| C. | Practice |
| D. | place |
| Answer» D. place | |
| 422. |
When a customer does not |
| A. | Gap 1 |
| B. | Gap 2 |
| C. | Gap 3 |
| D. | Gap 4 |
| Answer» D. Gap 4 | |
| 423. |
SERVQUALdimension that measures consumer views that reflect the security of the firm’s operationis the …………… dimension |
| A. | Tangibles |
| B. | Employee satisfaction |
| C. | Responsiveness |
| D. | Assurance |
| Answer» E. | |
| 424. |
Which of the following is not a type of service encounters? |
| A. | Remote encounters |
| B. | Phone encounters |
| C. | Face to face encounters |
| D. | Check in encounters |
| Answer» E. | |
| 425. |
In order to improve the process and performance of the company towards the customers, they shouldtry to |
| A. | Modernize the building |
| B. | Modernize the product |
| C. | Reduce the waiting time by adopting the reservation system |
| D. | Asking customers to come another time |
| Answer» D. Asking customers to come another time | |
| 426. |
Which of the following included in economic factors? |
| A. | Age |
| B. | Demographic |
| C. | Ethnicities |
| D. | GDP |
| Answer» E. | |
| 427. |
Patients sitting in dental chairs are part of the element of the services marketing mix. |
| A. | People |
| B. | Product |
| C. | Price |
| D. | Phycial Evidence |
| Answer» E. | |
| 428. |
The service a customer expects are called …………… service package? |
| A. | Perceived |
| B. | Primary |
| C. | Secondary |
| D. | Expected |
| Answer» C. Secondary | |
| 429. |
Who is the father of Modern |
| A. | Peter Drucker |
| B. | Philip Kotler |
| C. | Lester Wunderman |
| D. | Abraham Maslow |
| Answer» C. Lester Wunderman | |
| 430. |
A ……………. Is a form of product that consist of activities, benefits or satisfaction offered for salethat are essentially intangible and do not result in ownership of anything? |
| A. | Goods |
| B. | Needs |
| C. | Wants |
| D. | Services |
| Answer» E. | |
| 431. |
Service are characterized by all of the following characteristics except for ……………. |
| A. | Intangibility |
| B. | Homogeneity |
| C. | Perishability |
| D. | Inseparability |
| Answer» C. Perishability | |
| 432. |
There is a close link between ……………. and brand loyalty |
| A. | Social class |
| B. | Habits |
| C. | Perception |
| D. | None of above |
| Answer» C. Perception | |
| 433. |
Service marketing emerged as a separate field of study in the …………… |
| A. | Early 2000’s |
| B. | Early 1990’s |
| C. | Early 1980’s |
| D. | None of these |
| Answer» D. None of these | |
| 434. |
An airport with large,easily read |
| A. | Place |
| B. | Promotion |
| C. | Price |
| D. | Product |
| Answer» B. Promotion | |
| 435. |
………….. Is about the normal work of creation, pricing, distribution, and promotion of service tocustomers. |
| A. | External marketing |
| B. | Internal marketing |
| C. | Interactive marketing |
| D. | All of the above |
| Answer» B. Internal marketing | |
| 436. |
An approach that encompasses a wide range of relationships, not just with customers, but also thosethat organizations develop with suppliers, regulators, government, competitors, employees, and others, is referred to as |
| A. | Relationship marketing |
| B. | Market exchange |
| C. | Service failure |
| D. | Shared responsibility |
| Answer» B. Market exchange | |
| 437. |
Managing the peak demand becomes difficult due to …………... nature |
| A. | Intangibility |
| B. | Perishability |
| C. | Inseparable |
| D. | Heterogeneous |
| Answer» C. Inseparable | |
| 438. |
Which of the following is not one of the five dimensions that is measured by the SERVQUAL scale? |
| A. | Tangibles |
| B. | Employee satisfaction |
| C. | Responsiveness |
| D. | Assurance |
| Answer» C. Responsiveness | |
| 439. |
The overall goal of a customer participation strategy is to: |
| A. | Determine optimal production levels |
| B. | Increase customer satisfaction and productivity |
| C. | Maximize word-of- mouth advertising |
| Answer» D. | |
| 440. |
Which one is the reason behind the growth of services |
| A. | Rapid urbanization |
| B. | Changing role of women |
| C. | IT revolution |
| D. | All of the above |
| Answer» E. | |
| 441. |
Another word for complete segmentation is |
| A. | Macro marketing |
| B. | Micro marketing |
| C. | Niche marketing |
| D. | Mass marketing |
| Answer» C. Niche marketing | |
| 442. |
Many people want BMW, only a |
| A. | Need |
| B. | Want |
| C. | Demand |
| D. | Status |
| Answer» D. Status | |
| 443. |
Sustainable marketing can also be characterized as the third age of |
| A. | Planned obsolescence |
| B. | Green marketing |
| C. | Pollution |
| D. | Recycling |
| Answer» C. Pollution | |
| 444. |
Hyatt Hotels has installed automated check-in machines at |
| A. | Self Service Technology |
| B. | Contributor to quality |
| C. | Competitor |
| D. | Recruiter |
| Answer» B. Contributor to quality | |
| 445. |
If the customers views service as ……………. They care more about price than provider. |
| A. | Heterogeneous |
| B. | Homogeneous |
| C. | Both A & B |
| D. | None of the above |
| Answer» C. Both A & B | |
| 446. |
Which of the following laws requires that employers offer continuation of health care insurance after aperson leave employment? |
| A. | COBRA |
| B. | ERISA |
| C. | HIPAA |
| D. | State insurance statute |
| Answer» B. ERISA | |
| 447. |
In effective target, marketers should focus on |
| A. | Market segmentation |
| B. | Market targeting |
| C. | Marketing positioning |
| D. | All the above |
| Answer» D. All the above | |
| 448. |
…………… is a diagram/ map that visualize a service offering accurately |
| A. | Service blueprint |
| B. | Service action |
| C. | Service recovery |
| D. | None of these |
| Answer» B. Service action | |
| 449. |
SERVQUAL model was developed and implemented by the …………….. |
| A. | Valarie Zeithamal |
| B. | A Parasuraman |
| C. | Leonard Berry |
| D. | All of these |
| Answer» E. | |
| 450. |
Which of the following is a key building lasting relationship with consumers? |
| A. | Price of the product |
| B. | Need recognition |
| C. | Customer satisfaction |
| D. | Quality of product |
| Answer» D. Quality of product | |