______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.

______________ is a way of capitalizing on the recognition, goodwill,

1.	______________ is a way of capitalizing on the recognition, goodwill, and any positive associations of an established brand, and using the name to lever the brand into a new market.
A.	Brand Repositioning
B.	Brand Stretching
C.	Brand Extension
D.	Brand equity
Answer» D. Brand equity