The challenge for marketers in building a strong brand is ______________.

• A. ensuring that customers have the right type of experiences with products and their marketing programs to create the desired brand knowledge
• B. pricing the product at a point that maximizes sales volumes
• C. minimizing the number of people to whom the product is targeted in order to provide consumers with a personalized experience
• D. retain as many customers as possible in order to minimize the costs and pressure associated with continually generating new leads