449 + Mcqs in Consumer Behaviour Page 1 McqOptions

1.	Opinion leaders are sometimes referred to as _____.
A.	the influential .
B.	the upper class
C.	the middle class
D.	buzz marketers
Answer» B. the upper class

Discussion

2.	Family is one of the _____ factors that influence consumer behavior.
A.	cultural
B.	social .
C.	personal
D.	psychological
Answer» C. personal

Discussion

3.	Relative advantage, compatibility, complexity, divisibility, and communicability are characteristics of _____.
A.	alternative evaluation
B.	dissonance-reducing buying behaviour
C.	influence of product on rate of adoption .
D.	habitual buying behaviour
Answer» D. habitual buying behaviour

Discussion

4.	Which is not one of the stages that customers go through in the process of adopting a newproduct?
A.	awareness.
B.	interest.
C.	evaluation.
D.	culture. .
Answer» E.

Discussion

5.	A new product is a good, service, or idea that is perceived by some potential customers asnew. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.
A.	new product recognition
B.	adoption process .
C.	variety-seeking buying behaviour
D.	information search
Answer» C. variety-seeking buying behaviour

Discussion

6.	_____ is a key to building lasting relationships with consumers.
A.	personality
B.	alternative evaluations
C.	need recognition
D.	customer satisfaction .
Answer» E.

Discussion

7.	Companies should set up systems that _____ customers to complain.
A.	discourage
B.	encourage .
C.	do not allow
D.	any of the above
Answer» C. do not allow

Discussion

8.	Almost all major purchases result in _____, or discomfort caused by post purchase conflict.
A.	opinion leaders
B.	cognitive dissonance
C.	purchase decisions
D.	complex buying behaviour
Answer» C. purchase decisions

Discussion

9.	What determines whether the buyer is satisfied or dissatisfied with a purchase? The answerlies in the relationship between the consumer’s expectations and the product’s _____.
A.	perceived performance .
B.	brand personality
C.	recognition
D.	consumer market
Answer» B. brand personality

Discussion

10.	The marketer’s job does not end when the product is bought. After purchasing the product, theconsumer will be satisfied or dissatisfied and will engage in _____.
A.	habitual buying behaviour
B.	alterative evaluation
C.	post purchase behaviour .
D.	variety-seeking buying behaviour
Answer» D. variety-seeking buying behaviour

Discussion

11.	Generally, the consumer’s purchase decision will be to buy the most preferred brand, but twofactors can come between the purchase intention and the purchase decision. What is one of these factors?
A.	post purchase behaviour.
B.	attitude of others. .
C.	cognitive dissonance.
D.	habitual buying behaviour.
Answer» C. cognitive dissonance.

Discussion

12.	The consumer can obtain information from any of several sources. Which is not one of thesesources?
A.	personal.
B.	commercial.
C.	attitude. .
D.	public.
Answer» D. public.

Discussion

13.	The most effective source that consumers obtain information from is _____ because itlegitimizes or evaluates products for the buyer.
A.	commercial
B.	public
C.	experimental
D.	personal . 201. the marketer needs to know about ---------- that is, how the consumer processes information
Answer» E.

Discussion

14.	The buying process starts with _____the buyer recognizes a problem or need.
A.	need recognition .
B.	information search
C.	evaluation of alternatives
D.	purchase decision
Answer» B. information search

Discussion

15.	The buyer decision process consists of five stages. Which of the following is not one of thesestages?
A.	need recognition.
B.	information search.
C.	variety-seeking buying behaviour. .
D.	purchase decision
Answer» D. purchase decision

Discussion

16.	All of the following are part of habitual buying behaviour except which one?
A.	consumers search extensively for information through the usual belief–attitude– behaviour sequence.
B.	a repetition creates brand familiarity rather than brand conviction. .
C.	the buying process involves brand beliefs formed by passive learning.
D.	none of the above.
Answer» C. the buying process involves brand beliefs formed by passive learning.

Discussion

17.	In one way or another, most large companies sell to _____.
A.	consumers
B.	other organizations .
C.	employees
D.	not-for-profit companies
Answer» C. employees

Discussion

18.	What can we say about the size of the business market compared to consumer markets?
A.	it is approximately the same.
B.	it is smaller.
C.	it is huge. .
D.	there is no need to compare them.
Answer» D. there is no need to compare them.

Discussion

19.	A person’s attitudes fit into a pattern, and to change one attitude may require difficultadjustments in many others. Thus, a company should _____ try to fit its products into existing attitudes rather than attempt to change attitudes.
A.	usually .
B.	not
C.	once in a while
D.	seldom
Answer» B. not

Discussion

20.	_____ describes a person’s relatively consistent evaluations, feelings, and tendenciestoward an object or idea.
A.	lifestyle
B.	motive
C.	habitual behaviour
D.	attitude .
Answer» E.

Discussion

21.	A _____ is a descriptive thought that a person has about something.
A.	lifestyle
B.	motive
C.	belief .
D.	habitual behaviour
Answer» D. habitual behaviour

Discussion

22.	The practical significance of _____ for marketers is that they can build up demand fora product by associating it with strong drives, using motivating cues, and providing positive reinforcement.
A.	alternative evaluations
B.	social classes
C.	the learning theory .
D.	subcultures
Answer» D. subcultures

Discussion

23.	Learning occurs through the interplay of all of the following except _____.
A.	drives
B.	stimuli
C.	cues
D.	dissonance behaviour . 189. _____ are subtle stimuli that determine where, when, and how a person responds to
Answer» E.

Discussion

24.	_____ describes changes in an individual’s behaviour arising from experience.
A.	lifestyle
B.	learning .
C.	perception
D.	cognitive dissonance
Answer» C. perception

Discussion

25.	_____ advertising is when consumers are affected by marketing messages without evenknowing it.
A.	alternative evaluation
B.	subliminal .
C.	complex
D.	motive
Answer» C. complex

Discussion

26.	People will forget much that they learn. They tend to retain information that supportstheir attitudes and beliefs. This is called _____.
A.	selective retention .
B.	selective distortion
C.	selective attitude
D.	selective attention
Answer» B. selective distortion

Discussion

27.	People can form different perceptions of the same stimulus because of threeperceptual processes. All of the following name these processes except _____.
A.	selective attention
B.	selective distortion
C.	selective attitude .
D.	selective retention about brands.
Answer» D. selective retention about brands.

Discussion

28.	_____ is the process by which people select, organize, and interpret information toform a meaningful picture of the world.
A.	personality
B.	perception .
C.	selective group
D.	habitual behaviour
Answer» C. selective group

Discussion

29.	Maslow has a list of human needs from the most pressing to the least pressing. Theyinclude all of the following except _____.
A.	physiological needs
B.	safety needs
C.	need recognition .
D.	self-actualization
Answer» D. self-actualization

Discussion

30.	Disappointment because the purchase did not match up to expectations is called:
A.	consumerism.
B.	cognitive dissonance. .
C.	post-purchase evaluation.
D.	dissatisfaction
Answer» C. post-purchase evaluation.

Discussion

31.	A group which one does not want to join is called:
A.	a membership group.
B.	an aspirational group.
C.	a dissociative group. .
D.	effective group
Answer» D. effective group

Discussion

32.	Which of the following is NOT part of the family decision-making unit?
A.	solitary survivor. .
B.	initiator.
C.	purchaser.
D.	none of these
Answer» B. initiator.

Discussion

33.	A group one wants to join is called:
A.	aspirant group. .
B.	membership group.
C.	reference group.
D.	effective group
Answer» B. membership group.

Discussion

34.	A set of shared values, attitudes, beliefs, artefacts and other symbols is called:
A.	reference group.
B.	culture. .
C.	group influence.
D.	norms
Answer» C. group influence.

Discussion

35.	The component of attitude relating to emotion is called:
A.	affective. .
B.	cognitive.
C.	conative.
D.	none of these
Answer» B. cognitive.

Discussion

36.	The component of attitude relating to beliefs and disbeliefs is called:
A.	conative. .
B.	affective.
C.	cognitive.
D.	none of these
Answer» B. affective.

Discussion

37.	Which of the following is NOT part of Maslow's Hierarchy of Needs?
A.	safety needs.
B.	esteem needs.
C.	customer needs. .
D.	none of these
Answer» D. none of these

Discussion

38.	Obtaining satisfaction through fulfilling one's potential is called:
A.	esteem.
B.	self-actualisation. .
C.	perception.
D.	self concept
Answer» C. perception.

Discussion

39.	Selective attention is a component of:
A.	decision-making.
B.	personality.
C.	perception. .
D.	attitude
Answer» D. attitude

Discussion

40.	Which of the following is NOT a component of personality?
A.	behaviours.
B.	family. .
C.	traits.
D.	attitude
Answer» C. traits.

Discussion

41.	A purchase situation which occurs infrequently, and which requires some research, iscalled:
A.	routine problem-solving.
B.	infrequent purchase situation.
C.	limited problem-solving. .
D.	none of these
Answer» D. none of these

Discussion

42.	Post-purchase evaluation means:
A.	comparing the purchase outcome with previous expectations. .
B.	feelings of disappointment following a purchase.
C.	researching consumers who have previously bought the product.
D.	all of these
Answer» B. feelings of disappointment following a purchase.

Discussion

43.	Routine problem-solving is:
A.	a problem which recurs frequently.
B.	a regular session for considering problems.
C.	a regularly-experienced purchase situation. .
D.	none of these
Answer» D. none of these

Discussion

44.	Problem recognition is part of:
A.	the decision process. .
B.	the marketing mix.
C.	personal influence.
D.	sales promotion
Answer» B. the marketing mix.

Discussion

45.	Social class can be determined by:
A.	income
B.	education
C.	family background
D.	all of the above .
Answer» E.

Discussion

46.	Attitudes in general:
A.	are not very predictive behaviour
B.	are often inconsistent with behaviour
C.	are inherent instead of learned
D.	are useful in predicting behaviour .
Answer» E.

Discussion

47.	A consumer feeling that the brand they have already purchased may not have been theright purchase is experiencing what?
A.	cognitive consistency
B.	foot-in-the-door
C.	the norm of reciprocity
D.	cognitive dissonance .
Answer» E.

Discussion

48.	the steps in the consumer decision making process flow as:
A.	problem recognition, information search, alternative evaluation, purchase, postpurchase experience .
B.	problem recognition, information evaluation, alternative search, purchase, post purchase experience
C.	problem recognition, information search, purchase, alternative evaluation, post purchase experience
D.	problem recognition, alternative evaluation, information search, purchase, post purchase experience
Answer» B. problem recognition, information evaluation, alternative search, purchase, post purchase experience

Discussion

49.	Learned predispositions to respond to an object or class of objects in a consistentlyfavourable or unfavourable way is the definition of:
A.	intentions
B.	behaviours
C.	aptitudes
D.	attitudes .
Answer» E.

Discussion

50.	Lifestyles are NOT determined by:
A.	consumers' values .
B.	consumers' personal context
C.	consumers' personal characteristics
D.	consumers' needs and emotions
Answer» B. consumers' personal context

Discussion

Explore topic-wise MCQs in Marketing Aptitude.

Opinion leaders are sometimes referred to as _____.

Family is one of the _____ factors that influence consumer behavior.

Relative advantage, compatibility, complexity, divisibility, and communicability are characteristics of _____.

Which is not one of the stages that customers go through in the process of adopting a newproduct?

A new product is a good, service, or idea that is perceived by some potential customers asnew. Our interest is in how consumers learn about products for the first time and make the decision to buy them. This is called the _____.

_____ is a key to building lasting relationships with consumers.

Companies should set up systems that _____ customers to complain.

Almost all major purchases result in _____, or discomfort caused by post purchase conflict.

What determines whether the buyer is satisfied or dissatisfied with a purchase? The answerlies in the relationship between the consumer’s expectations and the product’s _____.

The marketer’s job does not end when the product is bought. After purchasing the product, theconsumer will be satisfied or dissatisfied and will engage in _____.

Generally, the consumer’s purchase decision will be to buy the most preferred brand, but twofactors can come between the purchase intention and the purchase decision. What is one of these factors?

The consumer can obtain information from any of several sources. Which is not one of thesesources?

The most effective source that consumers obtain information from is _____ because itlegitimizes or evaluates products for the buyer.

The buying process starts with _____the buyer recognizes a problem or need.

The buyer decision process consists of five stages. Which of the following is not one of thesestages?

All of the following are part of habitual buying behaviour except which one?

In one way or another, most large companies sell to _____.

What can we say about the size of the business market compared to consumer markets?

A person’s attitudes fit into a pattern, and to change one attitude may require difficultadjustments in many others. Thus, a company should _____ try to fit its products into existing attitudes rather than attempt to change attitudes.

_____ describes a person’s relatively consistent evaluations, feelings, and tendenciestoward an object or idea.

A _____ is a descriptive thought that a person has about something.

The practical significance of _____ for marketers is that they can build up demand fora product by associating it with strong drives, using motivating cues, and providing positive reinforcement.

Learning occurs through the interplay of all of the following except _____.

_____ describes changes in an individual’s behaviour arising from experience.

_____ advertising is when consumers are affected by marketing messages without evenknowing it.

People will forget much that they learn. They tend to retain information that supportstheir attitudes and beliefs. This is called _____.

People can form different perceptions of the same stimulus because of threeperceptual processes. All of the following name these processes except _____.

_____ is the process by which people select, organize, and interpret information toform a meaningful picture of the world.

Maslow has a list of human needs from the most pressing to the least pressing. Theyinclude all of the following except _____.

Disappointment because the purchase did not match up to expectations is called:

A group which one does not want to join is called:

Which of the following is NOT part of the family decision-making unit?

A group one wants to join is called:

A set of shared values, attitudes, beliefs, artefacts and other symbols is called:

The component of attitude relating to emotion is called:

The component of attitude relating to beliefs and disbeliefs is called:

Which of the following is NOT part of Maslow's Hierarchy of Needs?

Obtaining satisfaction through fulfilling one's potential is called:

Selective attention is a component of:

Which of the following is NOT a component of personality?

A purchase situation which occurs infrequently, and which requires some research, iscalled:

Post-purchase evaluation means:

Routine problem-solving is:

Problem recognition is part of:

Social class can be determined by:

Attitudes in general:

A consumer feeling that the brand they have already purchased may not have been theright purchase is experiencing what?

the steps in the consumer decision making process flow as:

Learned predispositions to respond to an object or class of objects in a consistentlyfavourable or unfavourable way is the definition of:

Lifestyles are NOT determined by: