MCQOPTIONS
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				| 1. | 
                                    The practical significance of _____ for marketers is that they can build up demand fora product by associating it with strong drives, using motivating cues, and providing positive reinforcement. | 
                            
| A. | alternative evaluations | 
| B. | social classes | 
| C. | the learning theory . | 
| D. | subcultures | 
| Answer» D. subcultures | |