MCQOPTIONS
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MCQOPTIONS
This section includes 379 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Aptitude knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Despite its potential strengths, public relations is often described as a(n): |
| A. | unethical business. |
| B. | marketing stepchild. |
| C. | corrupt practice. |
| D. | cost drain that is not fruitful. |
| Answer» C. corrupt practice. | |
| 2. |
Which type of sales promotion uses free samples, coupons, and rebates? |
| A. | consumer promotion |
| B. | trade promotion |
| C. | sales force promotion |
| D. | place promotion |
| Answer» B. trade promotion | |
| 3. |
Advertising appeals should have three characteristics. All of the following are among those characteristics EXCEPT: |
| A. | be meaningful. |
| B. | be tasteful. |
| C. | be believable. |
| D. | be distinctive. |
| Answer» C. be believable. | |
| 4. |
Which tool of the promotional mix consists of short-term incentives to encourage the purchase or sale of a product or service? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» E. | |
| 5. |
No matter how big the advertising budget, advertising can succeed only if commercials: |
| A. | are economically feasible. |
| B. | gain attention and communicate well. |
| C. | are acceptable on a global level. |
| D. | are artistically pleasing. |
| Answer» C. are acceptable on a global level. | |
| 6. |
A specific communication task to be accomplished with a specific target audience during a specific period of time is called an: |
| A. | advertising campaign. |
| B. | advertising objective. |
| C. | advertising criterion. |
| D. | advertising evaluation. |
| Answer» C. advertising criterion. | |
| 7. |
The promotion tool that may include coupons, contests, premiums, and other means of attracting consumer attention is best described as being which of the following? |
| A. | advertising |
| B. | personal selling |
| C. | public relations |
| D. | sales promotion |
| Answer» E. | |
| 8. |
If an advertiser were to use corporate stationery, brochures, signs, and business cards to advance the public relations interests of the company, they would be using which of the following forms of PR? |
| A. | slick-back materials |
| B. | audiovisual materials |
| C. | corporate identity materials |
| D. | public service materials |
| Answer» D. public service materials | |
| 9. |
In evaluating messages for advertising, pointing out the benefits that make the product more desirable or interesting to consumers ensures that the message will be: |
| A. | meaningful. |
| B. | distinctive. |
| C. | believable. |
| D. | remembered. |
| Answer» B. distinctive. | |
| 10. |
Which of the following reason Advertisement expenditure will be considered as wasteful expenditure ? |
| A. | It insists to misuse of money ( |
| B. | It helps to balance between demand and supply ( |
| C. | It helps in quick turnover of goods ( |
| D. | None of these |
| Answer» B. It helps to balance between demand and supply ( | |
| 11. |
The measure of the percentage of people in the target market who are exposed to the ad campaign during a given period of time is called: |
| A. | reach. |
| B. | frequency. |
| C. | impact. |
| D. | performance. |
| Answer» B. frequency. | |
| 12. |
All of the following are considered to be consumer-promotion tools EXCEPT: |
| A. | samples. |
| B. | push money. |
| C. | coupons. |
| D. | patronage reward. |
| Answer» C. coupons. | |
| 13. |
Which of the following statement is correct regarding ' Trade Discount' ? |
| A. | It is deducted from List price ( |
| B. | It is deducted from Net price ( |
| C. | Everybody get this discount ( |
| D. | None of these |
| Answer» B. It is deducted from Net price ( | |
| 14. |
Which of the following consumer-promotion tools is the most effective, but most expensive, way to introduce a new product? |
| A. | coupons |
| B. | price packs |
| C. | contests |
| D. | samples |
| Answer» E. | |
| 15. |
Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.) |
| A. | costs are too high and profits are too low. |
| B. | personnel cannot cope with these responsibilities. |
| C. | marketing communications focus on overcoming immediate awareness, image, or preference problems. |
| D. | integrated communications do not work in the global environment because of regulations. |
| Answer» D. integrated communications do not work in the global environment because of regulations. | |
| 16. |
Which of the following statement is correct regarding Advertisement? |
| A. | Creates demand ( |
| B. | No importance ( |
| C. | Increase Price ( |
| D. | None of these |
| Answer» B. No importance ( | |
| 17. |
Which of the following major promotional tools use the telephone, mail, fax, e-mail, and the Internet to communicate directly with specific consumers? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» D. sales promotion | |
| 18. |
IMC, as presented in the text and in context with promotion, stands for: |
| A. | international manufacturing capacity. |
| B. | international monetary consistency. |
| C. | integrated marketing communications. |
| D. | integrated marketing corporations. |
| Answer» D. integrated marketing corporations. | |
| 19. |
Which of the following statement is correct regarding 'Debit Note' ? |
| A. | Return from Customers ( |
| B. | Return to Seller |
| C. | Goods lost in accident ( |
| D. | None of these |
| Answer» C. Goods lost in accident ( | |
| 20. |
Which of the following strategies is usually followed by B2C companies with respect to promotion strategy? |
| A. | push strategy |
| B. | pull strategy |
| C. | blocking strategy |
| D. | integrated strategy |
| Answer» C. blocking strategy | |
| 21. |
Which of the following statement is correct regarding 'Credit Note' ? |
| A. | Return from Customers ( |
| B. | Return to Seller |
| C. | Goods lost in accident ( |
| D. | None of these |
| Answer» B. Return to Seller | |
| 22. |
Some of the earliest traces of what could be called advertising were found in: |
| A. | Colonial New York. |
| B. | 16th century England. |
| C. | 2nd century China. |
| D. | ancient Rome. |
| Answer» E. | |
| 23. |
Manufacturers direct most of their sales promotional dollars toward which of the following groups? |
| A. | consumers |
| B. | retailers and wholesalers |
| C. | lobbyists |
| D. | publics such as shareholders |
| Answer» C. lobbyists | |
| 24. |
In terms of execution styles, a family seated at the dinner table enjoying the advertised product would be an example of which of the following types of advertising? |
| A. | slice of life |
| B. | lifestyle |
| C. | mood or imagery |
| D. | personality symbol |
| Answer» B. lifestyle | |
| 25. |
Which tool of the promotional mix is defined as any paid form of nonpersonal presentation and promotion of ideas, goods, or services by an identified sponsor? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» B. public relations | |
| 26. |
In terms of execution styles, which type of advertising makes no claim about the product except to suggest that the product is part of such feelings as love or beauty? |
| A. | slice of life |
| B. | lifestyle |
| C. | mood or imagery |
| D. | personality symbol |
| Answer» D. personality symbol | |
| 27. |
Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions? |
| A. | advertising |
| B. | personal selling |
| C. | public relations |
| D. | sales promotion |
| Answer» C. public relations | |
| 28. |
The first step in using the objective-and-task promotional budgeting method is to: |
| A. | define specific advertising tools that can be afforded. |
| B. | analyze competitive budgets for perceived weaknesses. |
| C. | calculate last year’s sales percentages. |
| D. | define specific objectives. |
| Answer» E. | |
| 29. |
Although the promotion mix is the company’s primary communication activity, the __________________ must be coordinated for greatest communication impact. |
| A. | organizational culture |
| B. | entire marketing mix |
| C. | demand mix |
| D. | profit variables in a company |
| Answer» C. demand mix | |
| 30. |
Which type of promotion uses buying allowances, push money, and free goods? |
| A. | consumer promotion |
| B. | trade promotion |
| C. | sales force promotion |
| D. | place promotion |
| Answer» C. sales force promotion | |
| 31. |
Advertising reaches almost all facets of business in the United States. It has been estimated that advertising runs an annual bill of ________________ in the United States alone. |
| A. | $2 billion |
| B. | $244 billion |
| C. | $25 billion |
| D. | $150 billion |
| Answer» C. $25 billion | |
| 32. |
Developing an effective message strategy begins with identifying customer ___________ that can be used as advertising appeals. |
| A. | demographics |
| B. | lifestyles |
| C. | psychographics |
| D. | benefits |
| Answer» E. | |
| 33. |
_________________ combine(s) sight, sound, and motion; appeals to the senses; and, has a low cost per exposure as advantages. |
| A. | Newspapers |
| B. | Television |
| C. | Direct mail |
| D. | Radio |
| Answer» C. Direct mail | |
| 34. |
For many years mass-media advertising was king among promotion variables. Today, this form of advertising appears to be giving way to: |
| A. | product differentiation. |
| B. | other elements of the promotion mix. |
| C. | nonmanipulative variables. |
| D. | a move away from promotion. |
| Answer» C. nonmanipulative variables. | |
| 35. |
To be effective, ads should have some form of pattern (given that more than one ad is going to be used). If an advertiser were to schedule ads evenly over a given period of time, this pattern would be called: |
| A. | pulsing. |
| B. | flow. |
| C. | rollout. |
| D. | continuity. |
| Answer» E. | |
| 36. |
When a company chooses to use an animated character such as the Jolly Green Giant or Garfield the Cat in their commercial, they are using which of the following advertising execution formats? |
| A. | testimonial evidence |
| B. | lifestyle |
| C. | mood or imagery |
| D. | personality symbol |
| Answer» E. | |
| 37. |
All of the following are benefits of a standardization policy in global advertising EXCEPT: |
| A. | lower advertising costs. |
| B. | greater global advertising coordination. |
| C. | an attention to local differences in various global markets. |
| D. | more consistent worldwide image. |
| Answer» D. more consistent worldwide image. | |
| 38. |
Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result? |
| A. | affordable method |
| B. | percentage-of-sales method |
| C. | competitive-parity method |
| D. | objective-and-task method |
| Answer» C. competitive-parity method | |
| 39. |
Which of the following is not a quality of a good salesman ? |
| A. | Eloquence ( |
| B. | Sociability ( |
| C. | Lazy ( |
| D. | None of these |
| Answer» D. None of these | |
| 40. |
____________ fragmentation has resulted in media fragmentation. |
| A. | Market |
| B. | Purchasing |
| C. | Product |
| D. | Public relations |
| Answer» B. Purchasing | |
| 41. |
A ________________ is a promotion strategy that calls for using the sales force and trade promotion to move the product through channels. |
| A. | push strategy |
| B. | pull strategy |
| C. | blocking strategy |
| D. | integrated strategy |
| Answer» B. pull strategy | |
| 42. |
Which of the following major promotional tools use press relations, product publicity, corporate communications, lobbying, and public service to communicate information? |
| A. | advertising |
| B. | public relations |
| C. | direct marketing |
| D. | sales promotion |
| Answer» C. direct marketing | |
| 43. |
Marketing management must make four important decisions when developing an advertising program. All of the following would be among those decisions EXCEPT: |
| A. | setting advertising objectives. |
| B. | setting the advertising budget. |
| C. | setting procedures for an advertising culture audit. |
| D. | developing advertising strategy. |
| Answer» D. developing advertising strategy. | |
| 44. |
Determining the promotion budget on the basis of financial availability of capital is characteristic of which of the following budget methods? |
| A. | affordable method |
| B. | percentage-of-sales method |
| C. | competitive-parity method |
| D. | objective-and-task method |
| Answer» B. percentage-of-sales method | |
| 45. |
If an advertiser wants flexibility, timeliness, good local market coverage, broad acceptability, and high believability, the advertiser will probably choose which of the following mass media types? |
| A. | newspapers |
| B. | television |
| C. | direct mail |
| D. | radio |
| Answer» B. television | |
| 46. |
One of the arguments that supports the competitive-parity method for budgeting promotions is that: |
| A. | it is the fairest budget method. |
| B. | it is generally the cheapest method of allocating funds. |
| C. | competitor’s budgets represent the collective wisdom of the industry. |
| D. | it is the easiest budget method to use on a global basis. |
| Answer» D. it is the easiest budget method to use on a global basis. | |
| 47. |
The _______________________ is the specific mix of advertising, personal selling, sales promotion, public relations, and direct marketing tools that the company uses to pursue its advertising and marketing objectives. |
| A. | value mix |
| B. | integrated dealer mix |
| C. | marketing communications mix |
| D. | marketing control mix |
| Answer» D. marketing control mix | |
| 48. |
In evaluating messages for advertising, telling how the product is better than the competing brands aims at making the ad: |
| A. | meaningful. |
| B. | distinctive. |
| C. | believable. |
| D. | remembered. |
| Answer» C. believable. | |
| 49. |
_________________ is direct communications with carefully targeted individual consumers to obtain an immediate response. |
| A. | Personal selling |
| B. | Public relations |
| C. | Direct marketing |
| D. | Sales promotion |
| Answer» D. Sales promotion | |
| 50. |
__________________ is well suited to highly targeted marketing efforts and to building one-to-one customer relationships. |
| A. | Advertising |
| B. | Public relations |
| C. | Sales promotion |
| D. | Direct marketing |
| Answer» E. | |