MCQOPTIONS
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				| 1. | 
                                    Post-purchase evaluation means: | 
                            
| A. | comparing the purchase outcome with previous expectations. . | 
| B. | feelings of disappointment following a purchase. | 
| C. | researching consumers who have previously bought the product. | 
| D. | all of these | 
| Answer» B. feelings of disappointment following a purchase. | |