MCQOPTIONS
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MCQOPTIONS
This section includes 12 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing Aptitude knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Trademark is the legal word of |
| A. | brand |
| B. | product |
| C. | patent |
| D. | All of these |
| E. | None of these |
| Answer» B. product | |
| 2. |
A company's ability to perform in one or more ways that competitors cannot or will not match is known as it [SBI Clerk 2012] |
| A. | brand image |
| B. | brand positioning |
| C. | competitive advantage |
| D. | attribute positioning |
| E. | attribute competion |
| Answer» D. attribute positioning | |
| 3. |
The warning label on a pack of cigarettees is included to |
| A. | Promote the product |
| B. | Satisfy legal requirements |
| C. | encourage the proper use of the product |
| D. | Position the product as being socially responsible |
| E. | None of the above |
| Answer» C. encourage the proper use of the product | |
| 4. |
Multiple packaging is the practice of placing |
| A. | several containers in one product |
| B. | several units in one container |
| C. | several boxes in one container |
| D. | each unit in each container |
| E. | None of the above |
| Answer» C. several boxes in one container | |
| 5. |
Which of the following is not a desirable feature for a brand name? |
| A. | It can help develop brand loyalty amongst buyers |
| B. | It can facilitate the introduction of new. Products |
| C. | It can make it possible for the firm to engage in non-price competition |
| D. | It can become used as the generic name for all products in the category |
| E. | None of the above |
| Answer» E. None of the above | |
| 6. |
When a brand name is registered and legalised, it becomes |
| A. | trademark |
| B. | brand mark |
| C. | trade right |
| D. | brand right |
| E. | None of these |
| Answer» B. brand mark | |
| 7. |
The package design of a bag of flour would most likely be criticized for being |
| A. | Well suited for multiple unit packaging |
| B. | Unsafe to the user |
| C. | Functionally deficient |
| D. | Unsafe to the environment |
| E. | Deceptive |
| Answer» D. Unsafe to the environment | |
| 8. |
Grade labels Identify by |
| A. | Letter |
| B. | Number |
| C. | Quality |
| D. | a, b, c |
| E. | None of these |
| Answer» E. None of these | |
| 9. |
Which is the physical features of product? |
| A. | Color of the product |
| B. | Packaging of the product |
| C. | Taste of the product |
| D. | Size of the Product |
| E. | All of these |
| Answer» F. | |
| 10. |
Product and brand Management is sometimes characterized as a system. |
| A. | Hub and spoke |
| B. | Regional system |
| C. | Layered organization |
| D. | Flattened organization |
| E. | Wheel |
| Answer» B. Regional system | |
| 11. |
When a brand is placed on a product that a large manufacturer has created for a smaller retailer, it is called? [SBI Asst. 2015] |
| A. | Manufacturer's Brand |
| B. | Licensed Brand |
| C. | Co-Brand |
| D. | Private Brand |
| Answer» C. Co-Brand | |
| 12. |
A company's ability to perform in or more ways that competitors cannot or will not match is known as its [SBI Ass. Clerk 2012] |
| A. | Attribute competition |
| B. | Attribute positioning |
| C. | Brand image |
| D. | Competitive advantage |
| E. | Brand positioning |
| Answer» E. Brand positioning | |