MCQOPTIONS
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				| 1. | 
                                    A consumer feeling that the brand they have already purchased may not have been theright purchase is experiencing what? | 
                            
| A. | cognitive consistency | 
| B. | foot-in-the-door | 
| C. | the norm of reciprocity | 
| D. | cognitive dissonance . | 
| Answer» E. | |