MCQOPTIONS
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				| 1. | 
                                    Relative advantage, compatibility, complexity, divisibility, and communicability are characteristics of _____. | 
                            
| A. | alternative evaluation | 
| B. | dissonance-reducing buying behaviour | 
| C. | influence of product on rate of adoption . | 
| D. | habitual buying behaviour | 
| Answer» D. habitual buying behaviour | |