MCQOPTIONS
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				| 1. | 
                                    Which of the following promotional tools is often the most effective tool at certain stages in the buying process, particularly in building up buyers’ preferences, convictions, and actions? | 
                            
| A. | advertising | 
| B. | personal selling | 
| C. | public relations | 
| D. | sales promotion | 
| Answer» C. public relations | |