Integrated marketing communications involves identifying the target audience and shaping a well-coordinated promotional program to elicit the desired audience response. Too often, however: (Select the MOST CORRECT statement.)

• A. costs are too high and profits are too low.
• B. personnel cannot cope with these responsibilities.
• C. marketing communications focus on overcoming immediate awareness, image, or preference problems.
• D. integrated communications do not work in the global environment because of regulations.