MCQOPTIONS
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				| 1. | 
                                    One of the arguments that supports the competitive-parity method for budgeting promotions is that: | 
                            
| A. | it is the fairest budget method. | 
| B. | it is generally the cheapest method of allocating funds. | 
| C. | competitor’s budgets represent the collective wisdom of the industry. | 
| D. | it is the easiest budget method to use on a global basis. | 
| Answer» D. it is the easiest budget method to use on a global basis. | |