MCQOPTIONS
 Saved Bookmarks
				| 1. | 
                                    The first step in using the objective-and-task promotional budgeting method is to: | 
                            
| A. | define specific advertising tools that can be afforded. | 
| B. | analyze competitive budgets for perceived weaknesses. | 
| C. | calculate last year’s sales percentages. | 
| D. | define specific objectives. | 
| Answer» E. | |