MCQOPTIONS
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				| 1. | 
                                    No matter how big the advertising budget, advertising can succeed only if commercials: | 
                            
| A. | are economically feasible. | 
| B. | gain attention and communicate well. | 
| C. | are acceptable on a global level. | 
| D. | are artistically pleasing. | 
| Answer» C. are acceptable on a global level. | |