MCQOPTIONS
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				| 1. | 
                                    Which of the following promotional budget methods wrongly views sales as the cause of promotion rather than as the result? | 
                            
| A. | affordable method | 
| B. | percentage-of-sales method | 
| C. | competitive-parity method | 
| D. | objective-and-task method | 
| Answer» C. competitive-parity method | |