MCQOPTIONS
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| 1. |
Factors that are crucial to the effectiveness of a company’s marketing intelligence systems are listed below. Which factor is INCORRECT? |
| A. | an accurate description of the company’s information needs |
| B. | xtensiveness of the search for intelligence |
| C. | speed of communication |
| D. | appointment of a full time marketing research manager |
| E. | None of these |
| Answer» E. None of these | |