The testing of new product concepts in group of targeted segment of ma – McqOptions

MCQOPTIONS

1.	The testing of new product concepts in group of targeted segment of market is called
A.	concept development
B.	concept testing
C.	material testing
D.	market screening
Answer» C. material testing

Discussion

No Comment Found

Related MCQs

The temporary period of unusual high sales is called
The method of managing advertising budget at a certain percentage of sales price per unit or forecasted sales of products is classified as
The major media channels such as print, display, online and broadcast are classified as
After company has positioned itself, it should take steps to
The method of managing promotional budget to match the outlays of competitors is called
According to promotional mix, the method which follows corporate image building, handling unfavorable events and stories to get favorable publicity is called
MnM's prepares special ads and packaging of chocolate candies for Christmas, Easter and Halloween is an example of
The 'idea-reducing stage' in new product development process consists of
The personal selling step in which the sales person asks for an order to the customer is classified as
The method of managing advertising budget at the level company can have money for is classified as