MCQOPTIONS
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MCQOPTIONS
This section includes 119 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 101. |
The PLC concept which consists of longest life cycles is classified as |
| A. | product classes |
| B. | product forms |
| C. | branding |
| D. | product perception |
| Answer» B. product forms | |
| 102. |
If the variable cost is $40 for and the fixed cost is $20 then the total cost is |
| A. | $80 |
| B. | $20 |
| C. | $40 |
| D. | $60 |
| Answer» E. | |
| 103. |
In business buying process, the group who manage and control information flow is classified as |
| A. | user |
| B. | influencer |
| C. | decider |
| D. | gatekeeper |
| Answer» E. | |
| 104. |
The growth share matrix divides SBU's in |
| A. | 2 types |
| B. | 3 types |
| C. | 4 types |
| D. | 5 types |
| Answer» D. 5 types | |
| 105. |
The standard shape of curve of product life cycle is mostly followed by |
| A. | product classes |
| B. | product forms |
| C. | branding |
| D. | product perception |
| Answer» C. branding | |
| 106. |
The PLC stage in which recently developed product is made available to customers for first time purchase is called |
| A. | introductory stage |
| B. | business analysis stage |
| C. | market analysis stage |
| D. | product marketing stage |
| Answer» B. business analysis stage | |
| 107. |
A company's microenvironment, the 'media publics' consists of |
| A. | newspapers |
| B. | blogs |
| C. | internet media |
| D. | all of above |
| Answer» E. | |
| 108. |
The business buying situation in which the buyer reorders same order again and again on routine basis is |
| A. | new task |
| B. | modified rebuy |
| C. | straight rebuy |
| D. | solutions selling |
| Answer» D. solutions selling | |
| 109. |
The last step in personal selling process is |
| A. | present and demonstrate |
| B. | follow up |
| C. | closing |
| D. | approach |
| Answer» C. closing | |
| 110. |
The pricing strategy which provides the right combination of good service and quality at fair price is classified as |
| A. | good value pricing |
| B. | cost plus pricing |
| C. | value added pricing |
| D. | quality based pricing |
| Answer» B. cost plus pricing | |
| 111. |
Return on Investment (ROI) can be calculated as Net return from investment on marketing divided by |
| A. | Cost of investment on marketing |
| B. | Relative market share |
| C. | Market growth rate |
| D. | Relative market share plus market growth rate |
| Answer» B. Relative market share | |
| 112. |
The strategic business unit with low market share and high market growth is considered as |
| A. | Cash Cows |
| B. | Stars |
| C. | Dogs |
| D. | Question marks |
| Answer» E. | |
| 113. |
The pricing strategy used to set prices of the products that are must be used with the main product is called |
| A. | optional product pricing |
| B. | product line pricing |
| C. | competitive pricing |
| D. | captive product pricing |
| Answer» E. | |
| 114. |
The business buying situation in which the order is placed for first time is |
| A. | new task |
| B. | modified rebuy |
| C. | straight rebuy |
| D. | solutions selling |
| Answer» B. modified rebuy | |
| 115. |
The most successful products are those which are |
| A. | differentiated |
| B. | solve customer problems |
| C. | offering customer value proposition |
| D. | all of above |
| Answer» E. | |
| 116. |
The factors that affect Company's ability to maintain customer relationships are known as |
| A. | Marketing environment |
| B. | Marketing dashboard |
| C. | Marketing plan |
| D. | Both a and b |
| Answer» B. Marketing dashboard | |
| 117. |
The generation born before 1964 and after World War II is classified as |
| A. | generation X |
| B. | generation Y |
| C. | baby boomers |
| D. | Both a and b |
| Answer» D. Both a and b | |
| 118. |
Top management sets the company's |
| A. | Mission |
| B. | Objectives |
| C. | Vision |
| D. | All of above |
| Answer» E. | |
| 119. |
Lexus targets customer regardless of the country in which they lived - the "global elite" segment, this is called |
| A. | intermarket segmentation |
| B. | intramarket segmentation |
| C. | income segmentation |
| D. | psychographic segmentation |
| Answer» B. intramarket segmentation | |