MCQOPTIONS
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MCQOPTIONS
This section includes 119 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.
| 51. |
The new product development proposes screening framework as |
| A. | real-worth doing-win |
| B. | win-real-worth doing |
| C. | worth doing-real-win |
| D. | real-win-worth doing |
| Answer» E. | |
| 52. |
The value creating activities carried by internal departments of company are classified as |
| A. | Value chain |
| B. | Value delivery network |
| C. | Portfolio analysis |
| D. | None of above |
| Answer» B. Value delivery network | |
| 53. |
The firm can obtain new product by |
| A. | acquisition |
| B. | repetition |
| C. | merger |
| D. | new packaging of product |
| Answer» B. repetition | |
| 54. |
The kind of cost which does not vary with the level of production of company or level of sales is classified as |
| A. | variable costs |
| B. | fixed costs |
| C. | total costs |
| D. | all of above |
| Answer» C. total costs | |
| 55. |
The generation born following 'baby boomers' is known as |
| A. | generation X |
| B. | generation Y |
| C. | Both a and b |
| D. | none of above |
| Answer» B. generation Y | |
| 56. |
The study of human population in context of gender, race and occupation is called |
| A. | the demographic environment |
| B. | the cultural environment |
| C. | the economic environment |
| D. | the natural environment |
| Answer» B. the cultural environment | |
| 57. |
The third step in new product development is |
| A. | product screening |
| B. | business screening |
| C. | systematic screening |
| D. | concept development and testing |
| Answer» E. | |
| 58. |
The Macro environment includes |
| A. | Demographic factors |
| B. | Technological factors |
| C. | The suppliers |
| D. | Both a and b |
| Answer» E. | |
| 59. |
The second step of personal selling process after completion of prospecting and qualifying is to |
| A. | approach |
| B. | presentation and demonstration |
| C. | handling objections |
| D. | pre-approach |
| Answer» E. | |
| 60. |
The large societal forces that affects organizations close factors are known as |
| A. | Microenvironment |
| B. | Macro environment |
| C. | Organizations environment |
| D. | Market environment |
| Answer» C. Organizations environment | |
| 61. |
In business markets the demand is more |
| A. | elastic |
| B. | inelastic |
| C. | realistic |
| D. | insignificant |
| Answer» C. realistic | |
| 62. |
In BCG growth share matrix, the horizontal axis represents |
| A. | Market growth rate |
| B. | Relative market share |
| C. | Portfolio analysis |
| D. | Both b & c |
| Answer» C. Portfolio analysis | |
| 63. |
The decrease in average per unit cost of production which is caused by accumulated experience of production is classified as |
| A. | experience curve |
| B. | learning curve |
| C. | costing curve |
| D. | pricing curve |
| Answer» B. learning curve | |
| 64. |
The tools of sales promotion that are used to trigger short term customer involvement or to build customer relationships are classified as |
| A. | inbound promotion |
| B. | outbound promotion |
| C. | organizational promotion |
| D. | consumer promotions |
| Answer» E. | |
| 65. |
The number of competitors in the decline stage of product life cycle are |
| A. | few |
| B. | continuously growing |
| C. | stable but begins declining |
| D. | declining in number |
| Answer» E. | |
| 66. |
The resources such as forests and food are known as |
| A. | renewable resources |
| B. | non-renewable resource |
| C. | Both a and b |
| D. | none of above |
| Answer» B. non-renewable resource | |
| 67. |
Buying of products by government agencies is classified as |
| A. | business markets |
| B. | reseller markets |
| C. | government markets |
| D. | international markets |
| Answer» D. international markets | |
| 68. |
The market which is divided on the basis of 'income scale and family size of customers' is an example of |
| A. | geographic segmentation |
| B. | demographic segmentation |
| C. | psychographic segmentation |
| D. | behavioral segmentation |
| Answer» C. psychographic segmentation | |
| 69. |
The set of distinctive and basic modes of expression is called |
| A. | styles |
| B. | fashion |
| C. | fads |
| D. | followers |
| Answer» B. fashion | |
| 70. |
The sales in maturity stage of product life cycle are recorded as |
| A. | low sales |
| B. | rapidly rising |
| C. | very peaked |
| D. | declining |
| Answer» D. declining | |
| 71. |
A company's microenvironment, the 'citizen-action publics' consists of |
| A. | minority groups |
| B. | stockholders |
| C. | Community organizations |
| D. | Both b and c |
| Answer» B. stockholders | |
| 72. |
The 'value proposition' is called brands |
| A. | full positioning |
| B. | full targeting |
| C. | full market segmentation |
| D. | full competitive advantage |
| Answer» B. full targeting | |
| 73. |
The systematic planning for new products and customer driven strategy must be created for |
| A. | finding and growing products |
| B. | delivering superior value |
| C. | gaining customer lifetime value |
| D. | all of above |
| Answer» E. | |
| 74. |
The Macro environment of any company or organization includes |
| A. | the cultural environment |
| B. | the demographic environment |
| C. | customers in international markets |
| D. | Both a and b |
| Answer» E. | |
| 75. |
For marketing success, it is required to build relationships with |
| A. | Suppliers & customers |
| B. | Marketing intermediaries |
| C. | Competitors |
| D. | All of above |
| Answer» E. | |
| 76. |
A company's microenvironment, the 'local publics' consists of |
| A. | Environmental organizations |
| B. | Editorial opinion |
| C. | Community organizations |
| D. | Both a and b |
| Answer» D. Both a and b | |
| 77. |
The economies that offer great opportunities are classified as |
| A. | subsistence economies |
| B. | industrial economies |
| C. | developing economies |
| D. | none of above |
| Answer» D. none of above | |
| 78. |
The Apple customers who keeps buying same brand in every purchase is an example of |
| A. | user status |
| B. | usage rate |
| C. | loyalty status |
| D. | benefits sought |
| Answer» D. benefits sought | |
| 79. |
The VF Corporation offering more than thirty premium brands is an example of |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» C. niche marketing | |
| 80. |
If the breakeven volume is 20000 units, difference of price and variable cost is $15 then the fixed cost is |
| A. | $600,000 |
| B. | $300,000 |
| C. | $400,000 |
| D. | $500,000 |
| Answer» C. $400,000 | |
| 81. |
The marketing services agencies includes |
| A. | Marketing consulting firms |
| B. | Media firms |
| C. | Marketing research firms |
| D. | All of above |
| Answer» E. | |
| 82. |
A company's internal environment considers |
| A. | Finance, Operations, purchasing |
| B. | Research & Development (R&D) |
| C. | Both a and b |
| D. | None of the above |
| Answer» D. None of the above | |
| 83. |
The trial amount of any market offering for limited time before full introduction in market is classified as |
| A. | premium |
| B. | advertising specialties |
| C. | sample |
| D. | coupon |
| Answer» D. coupon | |
| 84. |
The process of planning, analyzing, controlling and implementing the activities of sales force is classified as |
| A. | indirect sales management |
| B. | direct sales management |
| C. | sales force management |
| D. | persuasion management |
| Answer» D. persuasion management | |
| 85. |
The strategy that focuses on smaller segments and attract only few competitors is called |
| A. | mass marketing |
| B. | segmented marketing |
| C. | niche marketing |
| D. | micromarketing |
| Answer» D. micromarketing | |
| 86. |
The pricing strategy in which the company determines price it will make the targeted return is classified as |
| A. | target return pricing |
| B. | markup return pricing |
| C. | learning pricing |
| D. | marginal pricing |
| Answer» B. markup return pricing | |
| 87. |
The customers of products or services in product life cycles introductory stage are classified as |
| A. | innovators |
| B. | early adopters |
| C. | middle majority |
| D. | laggards |
| Answer» B. early adopters | |
| 88. |
The organization's buying behaviors of raw materials for production purposes is called |
| A. | business buyer behavior |
| B. | derived demand |
| C. | business buying process |
| D. | cognitive dissonance |
| Answer» B. derived demand | |
| 89. |
The 'idea generation' stage in new product development process does not include |
| A. | internal idea sources |
| B. | external idea sources |
| C. | crowdsourcing |
| D. | on-boarding |
| Answer» E. | |
| 90. |
The new product pricing strategy through which the companies set lower prices to gain large market share is classified as |
| A. | optional product pricing |
| B. | skimming pricing |
| C. | penetration pricing |
| D. | captive product pricing |
| Answer» D. captive product pricing | |
| 91. |
The pricing strategy used to set price of by-products to make the price of main product even more competitive is classified as |
| A. | by-product pricing |
| B. | captive product pricing |
| C. | optional product pricing |
| D. | Two part pricing |
| Answer» B. captive product pricing | |
| 92. |
The Macro environment does not includes |
| A. | Technological factors |
| B. | The marketing intermediaries |
| C. | Political factors |
| D. | Both a and c |
| Answer» C. Political factors | |
| 93. |
The exploration of new markets abroad is an example of |
| A. | Strengths |
| B. | Weaknesses |
| C. | Opportunities |
| D. | Threats |
| Answer» D. Threats | |
| 94. |
The pricing strategy in which company divides location into different sectors and charge same price for each sector is classified as |
| A. | freight on board origin pricing |
| B. | zone pricing |
| C. | basing point pricing |
| D. | uniform delivered pricing |
| Answer» C. basing point pricing | |
| 95. |
A company's microenvironment, the 'financial publics' consists of |
| A. | banks |
| B. | investment analysis |
| C. | stockholders |
| D. | all of above |
| Answer» E. | |
| 96. |
The field sales force is also called as |
| A. | inside sales force |
| B. | outside sales force |
| C. | channel intermediaries |
| D. | none of the above |
| Answer» C. channel intermediaries | |
| 97. |
The cost based pricing strategy is also called |
| A. | product driven |
| B. | customer driven |
| C. | economy driven |
| D. | cost driven |
| Answer» B. customer driven | |
| 98. |
As soon as the ideas are shortlisted, the best idea leads to development of |
| A. | product concept |
| B. | production phase |
| C. | production screening |
| D. | none of above |
| Answer» B. production phase | |
| 99. |
The process of introducing a new product into market is called |
| A. | commercialization |
| B. | market testing |
| C. | free test markets |
| D. | uncontrolled test markets |
| Answer» B. market testing | |
| 100. |
The strategy of distribution in which seller allow certain outlets to sell its product is classified as |
| A. | exclusive distribution |
| B. | inclusive distribution |
| C. | selective distribution |
| D. | intensive distribution |
| Answer» B. inclusive distribution | |