MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Determine your brand |
| A. | managing your brand right |
| B. | measuring your strategies |
| C. | maintaining your brand position |
| D. | maintaining your brand picture |
| Answer» B. measuring your strategies | |
| 2. |
The customer's lifetime purchases that generate the net present value of future profit streams is called |
| A. | customer lifetime value |
| B. | customer purchases value |
| C. | customer cost incurred |
| D. | customer relationships |
| Answer» B. customer purchases value | |
| 3. |
The branding strategies alternatively use by the marketer's do not include |
| A. | individual brand names |
| B. | company brand name |
| C. | sub-brand name |
| D. | variant brands |
| Answer» E. | |
| 4. |
Single distinguish feature among a product name and a brand mark is that a product name is |
| A. | identifies only one item in product mix |
| B. | consists of words |
| C. | creates customer loyalty |
| D. | implies an organization's name |
| Answer» C. creates customer loyalty | |
| 5. |
The comparison of brand equity from thousands of different brands with several categories is called |
| A. | brand preference valuator |
| B. | brand asset valuator |
| C. | brand similarities valuator |
| D. | brand differences valuator |
| Answer» C. brand similarities valuator | |
| 6. |
The collection of data through primary and secondary data sources is classified as |
| A. | data sources |
| B. | observational research |
| C. | objective research |
| D. | applied research |
| Answer» B. observational research | |
| 7. |
The technique of asking respondents for completing presented sentences is said to be |
| A. | completely unstructured |
| B. | word association |
| C. | sentence completion |
| D. | thematic appreciation test |
| Answer» D. thematic appreciation test | |
| 8. |
In marketing metrics, the 'willingness to change' is best classified as |
| A. | quality metrics |
| B. | loyalty metrics |
| C. | internal marketing metrics |
| D. | perceived metrics |
| Answer» D. perceived metrics | |
| 9. |
A firm in a entirely competitive industry has |
| A. | a perfectly elastic supply curve. |
| B. | a perfectly elastic demand curve. |
| C. | a negatively sloped demand curve |
| D. | a positively sloped demand curve |
| Answer» C. a negatively sloped demand curve | |
| 10. |
A company's survey to access people's knowledge, preferences and beliefs are classified as |
| A. | survey research |
| B. | focus group researcher |
| C. | ethnographic research |
| D. | observational research |
| Answer» B. focus group researcher | |
| 11. |
The feelings, experiences, beliefs and thoughts associated with any specific product are included in |
| A. | customer preferences |
| B. | product similarities |
| C. | brand knowledge |
| D. | product difference |
| Answer» D. product difference | |
| 12. |
The series of procedures in which customer is focused, help to assess brand's health and leverage equity are classified as |
| A. | brand audit |
| B. | brand tracking |
| C. | brand valuation |
| D. | brand evaluation |
| Answer» B. brand tracking | |
| 13. |
The higher levels of energy and differentiation are shown by |
| A. | strong new brands |
| B. | existing brands |
| C. | faded brands |
| D. | failed brands |
| Answer» B. existing brands | |
| 14. |
In estimates messages for publicity, telling how good is best than challenging brands aspires at creating ad is |
| A. | meaningful |
| B. | distinctive |
| C. | believable |
| D. | remembered |
| Answer» C. believable | |
| 15. |
The measurement of current brand position in the previous years is considered as |
| A. | brand audits |
| B. | extract brands |
| C. | bait brands |
| D. | retained brands |
| Answer» B. extract brands | |
| 16. |
The representation of consumer preferences and perceptions in visual manner is classified as |
| A. | perceptual maps |
| B. | preference representation |
| C. | feasible representation |
| D. | desirable representation |
| Answer» B. preference representation | |
| 17. |
A absolutely competitive industry has a |
| A. | perfectly elastic supply curve |
| B. | perfectly elastic demand curve |
| C. | negatively sloped demand curve |
| D. | positively sloped demand curve |
| Answer» D. positively sloped demand curve | |
| 18. |
Plan to make an emotional relationship among products, firms and their clients and constituent are |
| A. | brand name |
| B. | brand culture |
| C. | brand image |
| D. | brand management |
| Answer» E. | |
| 19. |
In short run, balance will be affected by |
| A. | price |
| B. | demand |
| C. | supply |
| D. | cost |
| Answer» C. supply | |
| 20. |
A company's monetary, time and energy cost, all are included in |
| A. | total customer cost |
| B. | psychological cost |
| C. | personal benefits |
| D. | image benefits |
| Answer» B. psychological cost | |
| 21. |
Conducts used to clarify reliance of customers' common behaviour is |
| A. | herd behaviour |
| B. | herd behaviour |
| C. | a & b |
| D. | none of all of these |
| Answer» D. none of all of these | |
| 22. |
The communication, inspiration and simplification are the criteria for designing |
| A. | legitimate mantra |
| B. | straddle mantra |
| C. | visual mantra |
| D. | branding mantra |
| Answer» E. | |
| 23. |
Advantages of having diverse brands consist of each of following except |
| A. | quickly respond to retailers |
| B. | effectively compete in market |
| C. | save actual brand image |
| D. | fill all gaps in market |
| Answer» E. | |
| 24. |
In brand dynamics, the brand active familiarity based on trial and saliency of promising brand is classified as |
| A. | presence |
| B. | brand relevance |
| C. | performance |
| D. | advantage |
| Answer» B. brand relevance | |
| 25. |
Several brands make their name by using a silly pun, such as Lord of Fries, Wok on Water or Eggs Eggscetera are illustration of brand name sort |
| A. | puny |
| B. | foreign word |
| C. | personification |
| D. | descriptive |
| Answer» B. foreign word | |
| 26. |
The unstructured technique that allows a possible range of responses is classified as |
| A. | quantitative measures |
| B. | qualitative measures |
| C. | open-ended questionnaire |
| D. | close-ended questionnaire |
| Answer» C. open-ended questionnaire | |
| 27. |
The 'awareness of goals' is best classified as |
| A. | internal marketing metrics |
| B. | perceived metrics |
| C. | quality metrics |
| D. | loyalty metrics |
| Answer» B. perceived metrics | |
| 28. |
The research type in which the researchers can collect data by observing the relevant factors is called |
| A. | demographic research |
| B. | psychographic research |
| C. | ethnographic research |
| D. | observational research |
| Answer» E. | |
| 29. |
The technique that helps the researchers to explore customer's perceptions about product and brand is called |
| A. | open-ended questionnaire |
| B. | close-ended questionnaire |
| C. | quantitative measures |
| D. | qualitative measures |
| Answer» E. | |
| 30. |
In sampling plan, the question 'how many people the Company should survey' is the part of |
| A. | sampling size |
| B. | sampling unit |
| C. | sampling scale |
| D. | sampling procedure |
| Answer» B. sampling unit | |
| 31. |
In distinguish to a monopoly or oligopoly, it is impractical for a company in perfect competition to produce economic profit in the |
| A. | short run |
| B. | year |
| C. | a & b |
| D. | long run |
| Answer» E. | |
| 32. |
The program multiplier includes |
| A. | channel support |
| B. | distinctiveness |
| C. | market dynamics |
| D. | competitive reactions |
| Answer» C. market dynamics | |
| 33. |
The approaches, used to measure marketing productivity are |
| A. | marketing metrics |
| B. | marketing mix modelings |
| C. | marketing equity |
| D. | Both a and b |
| Answer» E. | |
| 34. |
The assessment of actual impact of brand knowledge on differential aspect of marketing is called |
| A. | internal assessment |
| B. | external assessment |
| C. | direct approach |
| D. | indirect approach |
| Answer» D. indirect approach | |
| 35. |
Prices of lavishness product fall in |
| A. | plus-one pricing |
| B. | strategic account pricing |
| C. | skim pricing |
| D. | segment pricing |
| Answer» D. segment pricing | |
| 36. |
A company can create differentiation for its product with the help of |
| A. | channel differentiation |
| B. | image differentiation |
| C. | employee differentiation |
| D. | all of the above |
| Answer» E. | |
| 37. |
Line extensions have several |
| A. | risks |
| B. | profits |
| C. | benefits |
| D. | abnormal gain |
| Answer» B. profits | |
| 38. |
visual trade name that recognized brand is |
| A. | logo |
| B. | customer |
| C. | sounds |
| D. | slogan |
| Answer» B. customer | |
| 39. |
The lower level of esteem, energy and high knowledge are shown by |
| A. | strong brands |
| B. | evident brands |
| C. | leadership brands |
| D. | declining brands |
| Answer» C. leadership brands | |
| 40. |
A influential brand has high |
| A. | brand equity |
| B. | brand loyalty |
| C. | brand strategy |
| D. | brand marketing |
| Answer» B. brand loyalty | |
| 41. |
In brand dynamics, the emotional and rational attachments of specific brands is considered as |
| A. | bonding |
| B. | brand relationship |
| C. | brand evidence |
| D. | brand existence |
| Answer» B. brand relationship | |
| 42. |
A company's 'Customer Relationship Capital' is another name of |
| A. | satisfied customers |
| B. | dissatisfied customers |
| C. | customer retention |
| D. | customer conversion |
| Answer» B. dissatisfied customers | |
| 43. |
In brand mantra, the process of making it relevant and meaningful is classified in the dimension of |
| A. | communication |
| B. | inspiring |
| C. | simplifying |
| D. | straddling |
| Answer» C. simplifying | |
| 44. |
In the buyer decision process, the percentage of potential customers in a given target market is called |
| A. | customer funnel |
| B. | company funnel |
| C. | marketing funnel |
| D. | retailers funnel |
| Answer» D. retailers funnel | |
| 45. |
When the brand equity is based on customer differences then the competition, it is based on |
| A. | price |
| B. | cost |
| C. | preferences |
| D. | loyalty |
| Answer» B. cost | |
| 46. |
The overall brand discount rate is equal to the sum of |
| A. | brand risk premium |
| B. | risk free rate |
| C. | brand earnings |
| D. | Both a and b |
| Answer» E. | |
| 47. |
The means of reconciling and conflicting customer's goals and create best solutions for customers is considered as |
| A. | straddle positioning |
| B. | straddle segmentation |
| C. | straddle targeting |
| D. | straddle points of parity |
| Answer» B. straddle segmentation | |
| 48. |
The product or set of product which functions are close substitutes is classified as |
| A. | competitive membership |
| B. | category membership |
| C. | position membership |
| D. | target membership |
| Answer» C. position membership | |
| 49. |
The second step in 'customer value analysis' is |
| A. | assessing quantitative importance |
| B. | examining specific segment |
| C. | monitoring customer value |
| D. | identifying benefits |
| Answer» B. examining specific segment | |
| 50. |
In brand mantra, the process of defining the category and setting the brand boundaries is classified in the dimension of |
| A. | communication |
| B. | inspiration |
| C. | simplifying |
| D. | straddling |
| Answer» B. inspiration | |