1437 + Mcqs in Marketing Page 3 McqOptions

101.	PLC defines that profit at introduction stage is?
A.	Rising profit
B.	Less profit
C.	No profit
D.	Maximum profit
Answer» B. Less profit

Discussion

102.	As per PLC, the rate of sales at Growth stage is ?
A.	Gradually increasing
B.	Peak sales
C.	Decline
D.	Nil sales
Answer» B. Peak sales

Discussion

103.	Market testing is otherwise known as?
A.	Marketing test
B.	Test marketing
C.	Commercialization
D.	None of these
Answer» C. Commercialization

Discussion

104.	Which one of the following belongs to Trade services?
A.	Consulting, finance and banking.
B.	Retailing, maintenance and repair.
C.	Communications and transportation.
D.	Restaurants and health care
Answer» C. Communications and transportation.

Discussion

105.	Which linkage within The Service Triangle reflects the ease with which a customer uses a bank's ATM?
A.	The systems--the customer
B.	The service strategy--the customer
C.	The systems--the people
D.	The service strategy--the systems
Answer» E.

Discussion

106.	Which of the following factors does not influence adequate service?
A.	Lasting service intensifiers
B.	Temporary service intensifiers
C.	Self-perceived service role
D.	None of the above
Answer» B. Temporary service intensifiers

Discussion

107.	The mutual fund market can be segmented based on the investment objective of the investors. Since customerneeds are different, the market can be segmented into the various funds based on the differences. Which of thefollowing funds provides capital appreciation over the medium to long term?
A.	Income funds
B.	Growth funds
C.	Tax saving schemes
D.	Money market funds
Answer» C. Tax saving schemes

Discussion

108.	What is the process of offering customized services to individual customers by using flexible processes, without foregoing the advantages of mass production?
A.	Market specialization
B.	Full market coverage
C.	Mass customization
D.	Mass marketing
Answer» B. Full market coverage

Discussion

109.	Heterogeneity of services among telecom service providers makes which method ofpricing a major problem?
A.	Demand based pricing approach
B.	Competition based pricing approach
C.	Perceived value based pricing approach
D.	Costing based pricing approach
Answer» C. Perceived value based pricing approach

Discussion

110.	Service Guarantees are not appropriate when
A.	It is easy to invoke
B.	Buyer resistance is high
C.	It involves restitution
D.	Price of the service is low
Answer» C. It involves restitution

Discussion

111.	Yield Management assumes importance in the context of
A.	Waiting line strategies
B.	Supply and demand management
C.	Retention strategies
D.	Repositioning
Answer» C. Retention strategies

Discussion

112.	A service organization can deliver quality service to its customers if it follows a systematic method in identifyingthecustomers‘ needs. Christopher Lovelock suggested that the various supplementary services offered acrossvarious industries can be grouped into eight categories. Which of the following is not one of these categories?
A.	Order-giving
B.	Hospitality
C.	Consultation
D.	Safekeeping
Answer» B. Hospitality

Discussion

113.	_____________ occurs when a company intentionally uses services as the stage, and goods as theprops, to engage individual customers in a way that creates a memorable event.
A.	Hybrid offer
B.	Core service
C.	Augmented or ancillary product
D.	Experience
Answer» C. Augmented or ancillary product

Discussion

114.	The increased professionalism in the management of attractions has resulted in, what?
A.	The adoption of marketing philosophy
B.	Better training for personnel
C.	Closer match between the market and the supply of attractions
D.	All of the Above
Answer» E.

Discussion

115.	Services are characterized by all of the following characteristics except for:
A.	Intangibility
B.	Homogeneity
C.	Perishability
D.	Heterogeneity
Answer» E.

Discussion

116.	Service sector that provided outsourced services such as advertising, credit reporting andcollection and building maintenance to businesses is known as _______.
A.	business services.
B.	hospitality services.
C.	health care services.
D.	professional services.
Answer» B. hospitality services.

Discussion

117.	Which amongst the following is a dimension of credence qualities?
A.	Competence
B.	Communications
C.	Tangibility
D.	Responsiveness
Answer» B. Communications

Discussion

118.	Companies are now offering services like selling and delivering products over the internet. What is this kind of business service known as?
A.	Outsourcing
B.	E-commerce
C.	Reengineering
D.	BPOing
Answer» C. Reengineering

Discussion

119.	Which of the following groups is called boundary spanners?
A.	Top management
B.	Front line employees
C.	Market research analysts
D.	All the above
Answer» C. Market research analysts

Discussion

120.	80/20 rule is:
A.	Percentage of marks obtained by the service providers
B.	20% of customers produce 80% of sales
C.	A simple mathematical equation whose answer is 4
D.	A salesman incentive scheme
Answer» C. A simple mathematical equation whose answer is 4

Discussion

121.	Tell which statements are incorrect?
A.	Customers can coproduce services.
B.	Customers can be educated to take part in service coproduction.
C.	Once customers are taught to coproduce services, they can be left alone to produce their own services.
D.	Customer coproduction can range from co‐producing the complete service through producing the full service.
Answer» D. Customer coproduction can range from co‐producing the complete service through producing the full service.

Discussion

122.	Which of the following is NOT an example of consumer behaviour:
A.	Claire buying a new car
B.	Ashley buying a new home theatre/cinema system
C.	Sarah deciding on a college or university to attend
D.	Marcus ordering a new computer system for his work
Answer» E.

Discussion

123.	Which of the following is not a factor that will influence customer satisfaction ordissatisfaction during the service encounter?
A.	Spontaneity
B.	Image
C.	Empathy
D.	Recover
Answer» B. Image

Discussion

124.	When a music concert is recorded in a CD, which of the following sentences are correct?
A.	The CD becomes a service
B.	The CD becomes a service product
C.	The CD becomes both neither product nor service
D.	The concert and the CD together become a service with a tangible product.
Answer» E.

Discussion

125.	Industries that do not compromise the activities that are called tourism is.
A.	the restaurant and travel industries
B.	the hospitality and travel industries
C.	the mining and groceries
D.	the hospitality and destination industries
Answer» D. the hospitality and destination industries

Discussion

126.	Which one of the following belongs to social/personal services?
A.	Consulting, finance and banking.
B.	Retailing, maintenance and repair.
C.	Communications and transportation.
D.	Restaurants and health care
Answer» E.

Discussion

127.	What is benchmarking?
A.	A PA system
B.	A measure of productivity
C.	A standard against which performance is measured
D.	A process where a firm sets a target for itself
Answer» E.

Discussion

128.	Which of the following can be described as an affective mental state?
A.	Attitudes
B.	Opinions
C.	Values
D.	Conative
Answer» B. Opinions

Discussion

129.	Identify the risk that arises from a bad product/service choice, that harms one’sself image.
A.	Psychological risk
B.	Physical risk
C.	Social risk
D.	Time risk
Answer» C. Social risk

Discussion

130.	Which of the following is not a type of broadcast media used for advertising?
A.	TV
B.	Radio
C.	Newspapers
D.	Internet
Answer» C. Newspapers

Discussion

131.	Personal services like tooth whitening and plastic surgery satisfy ____ needs of a person.
A.	Ego
B.	Psychological
C.	Self-actualization
D.	Safety
Answer» E.

Discussion

132.	Amenities, support facilities and services, tend to be operated by what type of enterprises?
A.	Medium and Large-Sized enterprises
B.	Small and Large-sized enterprises
C.	Small and Medium-sized enterprises
D.	Large-sized enterprises
Answer» D. Large-sized enterprises

Discussion

133.	The ability of the service provider to accurately perform the promised service is referred to as: -
A.	Assurance
B.	Responsiveness
C.	Reliability
D.	Tangibles
Answer» B. Responsiveness

Discussion

134.	______ are customers who have an above average propensity to complain.
A.	Irates
B.	Voicers
C.	Activists
D.	None of the above
Answer» C. Activists

Discussion

135.	The marketing services agencies
A.	Marketing consulting firms
B.	Media firms
C.	Marketing research firms
D.	All of above d
Answer» E.

Discussion

136.	Who has developed the GASs Model?
A.	Zeithmal and Bitner
B.	Zeithmal and Berry
C.	Zeithmal, Parsuraman and Bitner
D.	Zeithmal, Parsuraman and Berry
Answer» D. Zeithmal, Parsuraman and Berry

Discussion

137.	Low cost airlines have changed the face of airline travel in India. In this scenario, whichof the followings strategies cannot be considered as a good marketing strategy for anairline like Air Sahara?
A.	Remove non-value added cost
B.	Provide better service quality
C.	Stop special offers and discount schemes
D.	Develop trade alliances with travel agents
Answer» D. Develop trade alliances with travel agents

Discussion

138.	The channel alternative need to be assessed on basis of
A.	Economic criteria
B.	Control criteria
C.	Adaptive criteria
D.	All of the above
Answer» E.

Discussion

139.	What does FMCG stand for?
A.	'free moving consumer goods'
B.	'fast moving consultation groups'
C.	'fast moving consumer groups'
D.	'fast moving consumer goods'
Answer» D. 'fast moving consumer goods'

Discussion

140.	Which one of the following belongs to public administration services?
A.	Education and Government.
B.	Retailing, maintenance and repair.
C.	Communications and transportation.
D.	Restaurants and health care.
Answer» D. Restaurants and health care.

Discussion

141.	The growth in the number of time-pressured consumers has led to an increase in timesavingservices such as:
A.	Restaurants
B.	Housekeeping
C.	Hairstyling shops
D.	All of the above
Answer» E.

Discussion

142.	The world's largest industry in the private sector and highest projected generator of jobs is:
A.	Business services
B.	The hospitality industry
C.	Health services
D.	Professional services
Answer» D. Professional services

Discussion

143.	Which one of the following belongs to Infrastructure services?
A.	Consulting, finance and banking.
B.	Retailing, maintenance and repair.
C.	Communications and transportation.
D.	Restaurants and health care
Answer» D. Restaurants and health care

Discussion

144.	Which among the following is not one of the requirements for effective segmentationof markets?
A.	Measurability
B.	Accessibility
C.	Substitutability
D.	Validity
Answer» C. Substitutability

Discussion

145.	Which of the following fields would be least likely to be described as intangible-dominant?
A.	Manufacturing
B.	Education
C.	Insurance
D.	Banking
Answer» B. Education

Discussion

146.	Pure tangible good and pure services are two extremes of
A.	market offering
B.	exchange of goods
C.	ownership
D.	logistic channels
Answer» B. exchange of goods

Discussion

147.	The professional and business sector includes all of the following except:
A.	Computer services
B.	Legal advice
C.	Hospitals
D.	Accounting
Answer» D. Accounting

Discussion

148.	Park and Ride Schemes, Cycle Ways and Explorer Buses are examples of what?
A.	Attractions
B.	Amenities
C.	Innovative Ancillary services
D.	Innovative transport provision
Answer» E.

Discussion

149.	Some three star hotels like Taj Tri-Star at Hyderabad offer a free dinner to kids accompanying adults, during apromotional campaign. This is an example of
A.	Sampling
B.	Quantity promotion
C.	Premiums
D.	Coupons
Answer» E.

Discussion

150.	If a firm is practicing ____________________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to providecustomer satisfaction.
A.	Double-up marketing
B.	Internal marketing
C.	Interactive marketing
D.	Service marketing
Answer» C. Interactive marketing

Discussion

Explore topic-wise MCQs in General Management.

PLC defines that profit at introduction stage is?

As per PLC, the rate of sales at Growth stage is ?

Market testing is otherwise known as?

Which one of the following belongs to Trade services?

Which linkage within The Service Triangle reflects the ease with which a customer uses a bank's ATM?

Which of the following factors does not influence adequate service?

The mutual fund market can be segmented based on the investment objective of the investors. Since customerneeds are different, the market can be segmented into the various funds based on the differences. Which of thefollowing funds provides capital appreciation over the medium to long term?

What is the process of offering customized services to individual customers by using flexible processes, without foregoing the advantages of mass production?

Heterogeneity of services among telecom service providers makes which method ofpricing a major problem?

Service Guarantees are not appropriate when

Yield Management assumes importance in the context of

_____________ occurs when a company intentionally uses services as the stage, and goods as theprops, to engage individual customers in a way that creates a memorable event.

The increased professionalism in the management of attractions has resulted in, what?

Services are characterized by all of the following characteristics except for:

Service sector that provided outsourced services such as advertising, credit reporting andcollection and building maintenance to businesses is known as _______.

Which amongst the following is a dimension of credence qualities?

Companies are now offering services like selling and delivering products over the internet. What is this kind of business service known as?

Which of the following groups is called boundary spanners?

80/20 rule is:

Tell which statements are incorrect?

Which of the following is NOT an example of consumer behaviour:

Which of the following is not a factor that will influence customer satisfaction ordissatisfaction during the service encounter?

When a music concert is recorded in a CD, which of the following sentences are correct?

Industries that do not compromise the activities that are called tourism is.

Which one of the following belongs to social/personal services?

What is benchmarking?

Which of the following can be described as an affective mental state?

Identify the risk that arises from a bad product/service choice, that harms one’sself image.

Which of the following is not a type of broadcast media used for advertising?

Personal services like tooth whitening and plastic surgery satisfy ____ needs of a person.

Amenities, support facilities and services, tend to be operated by what type of enterprises?

The ability of the service provider to accurately perform the promised service is referred to as: -

______ are customers who have an above average propensity to complain.

The marketing services agencies

Who has developed the GASs Model?

Low cost airlines have changed the face of airline travel in India. In this scenario, whichof the followings strategies cannot be considered as a good marketing strategy for anairline like Air Sahara?

The channel alternative need to be assessed on basis of

What does FMCG stand for?

Which one of the following belongs to public administration services?

The growth in the number of time-pressured consumers has led to an increase in timesavingservices such as:

The world's largest industry in the private sector and highest projected generator of jobs is:

Which one of the following belongs to Infrastructure services?

Which among the following is not one of the requirements for effective segmentationof markets?

Which of the following fields would be least likely to be described as intangible-dominant?

Pure tangible good and pure services are two extremes of

The professional and business sector includes all of the following except:

Park and Ride Schemes, Cycle Ways and Explorer Buses are examples of what?

Some three star hotels like Taj Tri-Star at Hyderabad offer a free dinner to kids accompanying adults, during apromotional campaign. This is an example of

If a firm is practicing ____________________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to providecustomer satisfaction.