If a firm is practicing ____________________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to providecustomer satisfaction.

If a firm is practicing ____________________, the firm is training and

1.	If a firm is practicing ____________________, the firm is training and effectively motivating its customer-contact employees and all of the supporting service people to work as a team to providecustomer satisfaction.
A.	Double-up marketing
B.	Internal marketing
C.	Interactive marketing
D.	Service marketing
Answer» C. Interactive marketing