MCQOPTIONS
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| 1. |
_____________ occurs when a company intentionally uses services as the stage, and goods as theprops, to engage individual customers in a way that creates a memorable event. |
| A. | Hybrid offer |
| B. | Core service |
| C. | Augmented or ancillary product |
| D. | Experience |
| Answer» C. Augmented or ancillary product | |