MCQOPTIONS
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MCQOPTIONS
This section includes 1437 Mcqs, each offering curated multiple-choice questions to sharpen your General Management knowledge and support exam preparation. Choose a topic below to get started.
| 1251. |
*/*_Which one of the following BEST describes the human need?? |
| A. | Food |
| B. | French-fries |
| C. | Burger |
| D. | Pizza |
| Answer» B. French-fries | |
| 1252. |
*/*_The solution to price competition is to develop a differentiated:? |
| A. | Product, price, and promotion |
| B. | Offer, delivery, and image |
| C. | Package and label |
| D. | International Web site |
| Answer» C. Package and label | |
| 1253. |
*/*_A critical marketing perspective is the process of determining:? |
| A. | The value of a product, person, or idea |
| B. | How places compete with each other |
| C. | The worth and impact of marketing activities |
| D. | Which type of promotional strategy works best |
| Answer» D. Which type of promotional strategy works best | |
| 1254. |
*/*_Which of the following would be the best illustration of a subculture?? |
| A. | A religion |
| B. | A group of close friends |
| C. | Your university |
| D. | Your occupation |
| Answer» B. A group of close friends | |
| 1255. |
*/*_A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?? |
| A. | Straight rebuy purchase |
| B. | Delayed purchase |
| C. | New-task purchase |
| D. | Modified rebuy purchase |
| Answer» D. Modified rebuy purchase | |
| 1256. |
*/*_The mental act, condition or habit of placing trust or confidence in another shows which of the following options?? |
| A. | Motive |
| B. | Belief |
| C. | behavior |
| D. | Attitude |
| Answer» C. behavior | |
| 1257. |
*/*_Which one of the following is a key to build lasting relationships with consumers?? |
| A. | Price of the product |
| B. | Need recognition |
| C. | Customer satisfaction |
| D. | Quality of product |
| Answer» D. Quality of product | |
| 1258. |
*/*_Products that are usually purchased due to adversity and high promotional back up rather than desire are called:? |
| A. | Sought goods |
| B. | Unique goods |
| C. | Unsought goods |
| D. | Preferred goods |
| Answer» D. Preferred goods | |
| 1259. |
*/*_Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?? |
| A. | Planning marketing activities |
| B. | Raising funds to finance the marketing projects |
| C. | Controlling marketing plans |
| D. | Directing implementation of the marketing plans |
| Answer» C. Controlling marketing plans | |
| 1260. |
%_A transaction in which the organization is making an initial purchase of an item to be used to perform a new job refers to which of the following purchases?_% |
| A. | Straight rebuy purchase |
| B. | Delayed purchase |
| C. | New-task purchase |
| D. | Modified rebuy purchase |
| Answer» D. Modified rebuy purchase | |
| 1261. |
%_Which of the following is NOT included in the marketing management process used by the marketing manager to achieve its objectives?_% |
| A. | Planning marketing activities |
| B. | Raising funds to finance the marketing projects |
| C. | Controlling marketing plans |
| D. | Directing implementation of the marketing plans |
| Answer» C. Controlling marketing plans | |
| 1262. |
%_A critical marketing perspective is the process of determining:_% |
| A. | The value of a product, person, or idea |
| B. | How places compete with each other |
| C. | The worth and impact of marketing activities |
| D. | Which type of promotional strategy works best |
| Answer» D. Which type of promotional strategy works best | |
| 1263. |
%_Which of the following would be the best illustration of a subculture?_% |
| A. | A religion |
| B. | A group of close friends |
| C. | Your university |
| D. | Your occupation |
| Answer» B. A group of close friends | |
| 1264. |
%_The solution to price competition is to develop a differentiated:_% |
| A. | Product, price, and promotion |
| B. | Offer, delivery, and image |
| C. | Package and label |
| D. | International Web site |
| Answer» C. Package and label | |
| 1265. |
%_The mental act, condition or habit of placing trust or confidence in another shows which of the following options?_% |
| A. | Motive |
| B. | Belief |
| C. | behavior |
| D. | Attitude |
| Answer» C. behavior | |
| 1266. |
%_Which one of the following is a key to build lasting relationships with consumers?_% |
| A. | Price of the product |
| B. | Need recognition |
| C. | Customer satisfaction |
| D. | Quality of product |
| Answer» D. Quality of product | |
| 1267. |
%__________ are complaints that are expressed without the expectation that the problem will be solved._% |
| A. | ostensive |
| B. | instrumental |
| C. | reflexive |
| D. | non-instrumental |
| Answer» E. | |
| 1268. |
%_Which of the following is not one the five dimensions that is measured by the SERVQUAL SCALE?_% |
| A. | tangibles |
| B. | employee satisfaction |
| C. | responsiveness |
| D. | assurance |
| Answer» C. responsiveness | |
| 1269. |
%___________ has become a popular way to expand delivery of an effective service concept to multiple sites without the level of investment capital that would be otherwise needed._% |
| A. | Multi-site expansion |
| B. | Sub-contracting |
| C. | Franchising |
| D. | Company-owned expansion |
| Answer» D. Company-owned expansion | |
| 1270. |
%_The difference between which two expectation standards is the zone of tolerance?_% |
| A. | Desired service, adequate service |
| B. | Professional service, adequate service |
| C. | Desired Service, optimal service |
| D. | Desired service, advance service |
| Answer» B. Professional service, adequate service | |
| 1271. |
_ Anything that can be offered to a market for attention, acquisition, use, or consumption that might satisfy a want or need is called a(n):$? |
| A. | Idea |
| B. | Demand |
| C. | Product |
| D. | Service |
| Answer» D. Service | |
| 1272. |
_ Which of the following involves designing and manufacturing the container or wrapper for a product?$? |
| A. | Labelling |
| B. | Packaging |
| C. | Branding |
| D. | Product line |
| Answer» C. Branding | |
| 1273. |
_ Which one of the following BEST describes the human need?$? |
| A. | Food |
| B. | French-fries |
| C. | Burger |
| D. | Pizza |
| Answer» B. French-fries | |
| 1274. |
_ Which of the following is a name, term, sign, symbol, design, or a combination of these, that identifies that maker or seller of a product or service?$? |
| A. | Label |
| B. | Co-brand |
| C. | Brand |
| D. | Product |
| Answer» D. Product | |
| 1275. |
_ Marketers often use the term ________ to cover various groupings of customers.$? |
| A. | People |
| B. | Buying power |
| C. | Demographic segment |
| D. | Market |
| Answer» E. | |
| 1276. |
_ The buyer decision process consists of five stages. Which of the following is NOT one of these stages?$? |
| A. | Evaluation of Alternatives |
| B. | Information search |
| C. | Variety-seeking buying behavior |
| D. | Post purchase behavior |
| Answer» D. Post purchase behavior | |
| 1277. |
_ Low Consumer involvement in purchase and little significant brand difference comes in which types of buying behaviors.$? |
| A. | Complex buying behavior |
| B. | Dissonance-reducing buying behavior |
| C. | Habitual buying behaviors |
| D. | Variety-seeking buying behaviors |
| Answer» E. | |
| 1278. |
_ Marketing managers should adapt the marketing mix to ______________ and constantly monitor value changes and differences in both domestic and global markets.$? |
| A. | Sales strategies |
| B. | Marketing concepts |
| C. | Cultural values |
| D. | Brand images |
| Answer» D. Brand images | |
| 1279. |
_ Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lopez is involved in ________.$? |
| A. | Consumer buying behavior |
| B. | Post-purchase dissonance |
| C. | Retail buyer behavior |
| D. | Business buyer behavior |
| Answer» E. | |
| 1280. |
_ The promotion “P” of marketing is also known as ________.$? |
| A. | Product Differentiation |
| B. | Distribution |
| C. | Cost |
| D. | Marketing Communication |
| Answer» E. | |
| 1281. |
_ The element of service quality which is defined as 'the knowledge and courtesy of employees and their ability to convey trust and confidence'$? |
| A. | Tangibles |
| B. | Reliability |
| C. | Assurance |
| D. | Empathy |
| Answer» D. Empathy | |
| 1282. |
_ In the absence of a physical product, service providers need to consider the use of __________ that enable customers to make a judgment on the service quality.$? |
| A. | Intangible clues |
| B. | Tangible clues |
| C. | Blueprint |
| D. | Performance measures |
| Answer» C. Blueprint | |
| 1283. |
_ _ _________ is the environment in which the service is delivered and where the firm and customer interact and any tangible components that facilitates performance or communication of the service.$? |
| A. | Physical evidence |
| B. | Process |
| C. | Place |
| D. | People |
| Answer» B. Process | |
| 1284. |
_ If the aim of the promotion to introduce a new consumer product is to achieve high awareness levels, the firm will most likely make heavy use of _______ in the promotional mix.$? |
| A. | Advertising |
| B. | Sales promotion |
| C. | Personal selling |
| D. | Publicity |
| Answer» B. Sales promotion | |
| 1285. |
_ The difference between desired service and the level of service considered adequate is known as.$? |
| A. | Service quality |
| B. | Tolerance zone |
| C. | GAP |
| D. | SERQUAL |
| Answer» C. GAP | |
| 1286. |
_ The controllable variables a company puts together to satisfy a target group is called the _____________.$? |
| A. | Marketing strategy |
| B. | Marketing mix |
| C. | Strategic planning |
| D. | Marketing concept |
| Answer» C. Strategic planning | |
| 1287. |
_ Whether to sell via intermediaries or directly to consumers, how many outlets to sell through, and whether to control or cooperate with other channel members are examples of decisions marketers must make about$? |
| A. | Promotion |
| B. | Price |
| C. | Distribution |
| D. | Product |
| Answer» D. Product | |
| 1288. |
_______________ is defined as the difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits.__ |
| A. | Customer value |
| B. | Satisfaction scale |
| C. | Profit margin |
| D. | Competitive benefit |
| Answer» B. Satisfaction scale | |
| 1289. |
__When consumers are seeking low-involvement products, they are unlikely to engage in extensive search, so _________ is important.__ |
| A. | Order processing |
| B. | Order booking |
| C. | Ready availability |
| D. | Information about warranty |
| Answer» D. Information about warranty | |
| 1290. |
__Which of the following firms emphasizes on product’s benefits to the customers rather product attributes?__ |
| A. | Product oriented |
| B. | Market oriented |
| C. | Sales oriented |
| D. | Production oriented |
| Answer» C. Sales oriented | |
| 1291. |
__Which of the following is considered a “key player” in the marketing industry?__ |
| A. | Marketer |
| B. | Suppliers or vendors |
| C. | Distributors or retailers |
| D. | All of the above |
| Answer» E. | |
| 1292. |
__Which of the following is NOT included as a basic idea in the definition of marketing concepts?__ |
| A. | Total company effort |
| B. | Profit |
| C. | Productivity |
| D. | Customer satisfaction |
| Answer» D. Customer satisfaction | |
| 1293. |
__A market orientation recognizes that:__ |
| A. | Price is the most important variable for customers. |
| B. | Market intelligence relating to current and future customer needs is important. |
| C. | Selling and marketing is essentially the same thing. |
| D. | Sales depend predominantly on an aggressive sales force. |
| Answer» C. Selling and marketing is essentially the same thing. | |
| 1294. |
__Chimney Sweeps employs people to clean fireplaces and chimneys in homes and apartments.The firm is primarily the marketer of which one of the following?__ |
| A. | An image |
| B. | A service |
| C. | A good |
| D. | An idea |
| Answer» C. A good | |
| 1295. |
__Which one of the following phrases reflects the marketing concept?__ |
| A. | The supplier is a king in the market |
| B. | Marketing should be viewed as hunting not gardening |
| C. | This is what I make, won’t you please buy it |
| D. | This is what I want, won’t you please make it |
| Answer» E. | |
| 1296. |
__Product planners need to think about products and services on three levels. Each level adds more customer value. Which one of the following is the most basic level that addresses the question, “What is the buyer really buying?”__ |
| A. | Actual product |
| B. | Augmented product |
| C. | Core benefit |
| D. | Co-branding |
| Answer» D. Co-branding | |
| 1297. |
__Which one of the following statements by a company chairman BEST reflects the marketing concept?__ |
| A. | We have organized our business to satisfy the customer needs |
| B. | We believe that marketing department must organize to sell what we produce |
| C. | We try to produce only high quality, technically efficient products |
| D. | We try to encourage company growth in the market |
| Answer» B. We believe that marketing department must organize to sell what we produce | |
| 1298. |
_Research has shown that customers are more likely to choose a self-service channel if they have ____________.$? |
| A. | lower knowledge about a service |
| B. | a preference for convenience |
| C. | purchased the product before |
| D. | a high need for personal interaction |
| Answer» C. purchased the product before | |
| 1299. |
_Which of the following statements pertaining to the SERVQUAL scale is correct?$? |
| A. | SERVQUAL compares perceptions to what customers would normally expect |
| B. | SERVQUAL is a 22-item scale |
| C. | SERVQUAL consists of four service quality dimensions |
| D. | SERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services |
| Answer» E. | |
| 1300. |
_What is the sequence of steps for the service recovery process?$? |
| A. | Anticipating customer needs, acknowledging their feelings, Apologising and Owning the responsibility, Offering alternatives, making amends |
| B. | Acknowledging their feelings, Apologising and Owning the responsibility , making amends, anticipating customer needs, offering alternatives |
| C. | Acknowledging their feelings, Apologising and owning the responsibility, offering alternatives, making amends, anticipating customer needs |
| D. | Acknowledging their feelings, offering alternatives, Apologising and owning the responsibility, making amends, anticipating customer needs |
| Answer» D. Acknowledging their feelings, offering alternatives, Apologising and owning the responsibility, making amends, anticipating customer needs | |