1437 + Mcqs in Marketing Page 24 McqOptions

1151.	The company and brand positioning must be stated in
A.	differentiation
B.	competitive edge statement
C.	positioning statement
D.	points of similarities
Answer» D. points of similarities

Discussion

1152.	The kind of strategy which is used by the company to achieve advertising objectives is classified as
A.	advertising strategy
B.	advertising objective
C.	advertising messages
D.	advertising budget
Answer» B. advertising objective

Discussion

1153.	The person's own living or interacting and acting pattern is classified
A.	lifestyle
B.	personality and self-concept
C.	social class
D.	None of the above
Answer» B. personality and self-concept

Discussion

1154.	The tendency to which results of innovation are communicated to others is classified as
A.	relative advantage
B.	divisibility
C.	communicability
D.	compatibility
Answer» D. compatibility

Discussion

1155.	The researcher finds 'what people thinks' with the help of
A.	open ended question
B.	close ended question
C.	Both a and b
D.	none of above
Answer» B. close ended question

Discussion

1156.	The division of market as 'baby boomers', 'Generation X' and 'Generation Y' is example of
A.	geographic segmentation
B.	demographic segmentation
C.	psychographic segmentation
D.	behavioral segmentation
Answer» C. psychographic segmentation

Discussion

1157.	The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of
A.	geographic segmentation
B.	demographic segmentation
C.	psychographic segmentation
D.	behavioral segmentation
Answer» B. demographic segmentation

Discussion

1158.	Swedish furniture giant IKEA targets middle class segment at global scale is an example of
A.	intermarket segmentation
B.	intramarket segmentation
C.	income segmentation
D.	psychographic segmentation
Answer» B. intramarket segmentation

Discussion

1159.	Market offerings are offered to
A.	Create a need or want
B.	Satisfy a need or want
C.	Both a and b
D.	None of above
Answer» C. Both a and b

Discussion

1160.	Segmentation of international markets on the basis of stability of governments is included in
A.	geographic location
B.	cultural factors
C.	economic factors
D.	political and legal factors
Answer» E.

Discussion

1161.	In 'stages of adoption process', the customer decides to become regular user in
A.	awareness stage
B.	interest stage
C.	evaluation stage
D.	adoption
Answer» E.

Discussion

1162.	The Company wants to nurture, retain and grow its customer of the customer group called
A.	True friend
B.	Barnacles
C.	Butterflies
D.	Strangers
Answer» B. Barnacles

Discussion

1163.	The market segments must be
A.	attainable
B.	measureable
C.	accessible
D.	all of above
Answer» E.

Discussion

1164.	The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of
A.	geographic segmentation
B.	demographic segmentation
C.	psychographic segmentation
D.	behavioral segmentation
Answer» B. demographic segmentation

Discussion

1165.	The customers of smaller banks are considered as example of
A.	True friend
B.	Strangers
C.	Barnacles
D.	Butterflies
Answer» D. Butterflies

Discussion

1166.	The Market consists of
A.	Potential buyers
B.	Actual buyers
C.	Both a and b
D.	None of the above
Answer» D. None of the above

Discussion

1167.	The 'undifferentiated marketing' is also called as
A.	mass marketing
B.	segmented marketing
C.	concentrated marketing
D.	micromarketing
Answer» B. segmented marketing

Discussion

1168.	The social class group which earns through exceptional ability is best classified as
A.	upper middles
B.	working class
C.	lower uppers
D.	upper uppers
Answer» D. upper uppers

Discussion

1169.	The adopter group 'laggards' are
A.	deliberate
B.	guided by respect
C.	skeptical
D.	tradition bound
Answer» E.

Discussion

1170.	The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called
A.	channeling stages
B.	buyer readiness stage
C.	channel designing stages
D.	strategic stages
Answer» C. channel designing stages

Discussion

1171.	The highly involved consumer buying behavior while perceiving significant differences between brands is called
A.	complex buoying behavior
B.	variety seeking buying behavior
C.	dissonance reducing buying behavior
D.	habitual buying behavior
Answer» B. variety seeking buying behavior

Discussion

1172.	When the new developed product concept is tested, the next immediate step is to
A.	develop market strategy
B.	develop a testing technique
C.	develop intermediaries
D.	develop logistic network
Answer» B. develop a testing technique

Discussion

1173.	The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called
A.	Leading marketing
B.	buzz marketing
C.	online marketing
D.	none of the above
Answer» C. online marketing

Discussion

1174.	If customer's expectations and products performance matches, the customer is
A.	satisfied
B.	dissatisfied
C.	delighted
D.	none of above
Answer» B. dissatisfied

Discussion

1175.	The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as
A.	profit centered company
B.	market centered company
C.	competitor centered company
D.	customer centered company
Answer» D. customer centered company

Discussion

1176.	Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as
A.	market follower
B.	market niche
C.	market challenger
D.	market leader
Answer» D. market leader

Discussion

1177.	The international markets can be segmented on the basis of factors such as
A.	geographic location
B.	cultural factors
C.	economic factors
D.	all of above
Answer» E.

Discussion

1178.	The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as
A.	customer value analysis
B.	corporate image analysis
C.	strategic behavior analysis
D.	benchmarking
Answer» B. corporate image analysis

Discussion

1179.	The primary data which is gathered by observing relevant actions and people is called
A.	experimental research
B.	ethnographic research
C.	observational research
D.	survey research
Answer» D. survey research

Discussion

1180.	Perception of Performance- Expectation gives us~!
A.	Customer motivation
B.	Customer service
C.	Customer satisfaction
D.	Customer performance
Answer» D. Customer performance

Discussion

1181.	The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers.%!
A.	TRUE
B.	FALSE
Answer» B. FALSE

Discussion

1182.	Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.%!
A.	TRUE
B.	FALSE
Answer» C.

Discussion

1183.	A dissonance-reducing buying behavior is designed to probe consumers‚Äö√Ñ√¥ hidden, subconscious motivations.%!
A.	TRUE
B.	FALSE
Answer» C.

Discussion

1184.	A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.%!
A.	TRUE
B.	FALSE
Answer» B. FALSE

Discussion

1185.	The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors.%!
A.	TRUE
B.	FALSE
Answer» C.

Discussion

1186.	Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.%!
A.	TRUE
B.	FALSE
Answer» B. FALSE

Discussion

1187.	It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor.%!
A.	TRUE
B.	FALSE
Answer» C.

Discussion

1188.	Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels.%!
A.	TRUE
B.	FALSE
Answer» B. FALSE

Discussion

1189.	Resellers may actually take ownership of the product and participate in the marketing, including the advertising.%!
A.	TRUE
B.	FALSE
Answer» B. FALSE

Discussion

1190.	Institutional markets consist of people who buy products and services for personal use.%!
A.	TRUE
B.	FALSE
Answer» C.

Discussion

1191.	Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered.%!
A.	TRUE
B.	FALSE
Answer» C.

Discussion

1192.	The intangible nature of many services can create unique challenges for marketers.%!
A.	TRUE
B.	FALSE
Answer» B. FALSE

Discussion

1193.	The packaging concept states what the package should be or do for the product.%!
A.	TRUE
B.	FALSE
Answer» B. FALSE

Discussion

1194.	Businesses spend most of their advertising rupees on business-to-business markets.%!
A.	TRUE
B.	FALSE
Answer» C.

Discussion

1195.	The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.%!
A.	TRUE
B.	FALSE
Answer» C.

Discussion

1196.	A service can be defined as ‚Äö√Ñ√∫any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.‚Äö√Ñ√π%!
A.	TRUE
B.	FALSE
Answer» B. FALSE

Discussion

1197.	Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction.%!
A.	TRUE
B.	FALSE
Answer» B. FALSE

Discussion

1198.	Marketing Mix is the most visible part of the marketing strategy of an organization.%!
A.	TRUE
B.	FALSE
Answer» B. FALSE

Discussion

1199.	The marketing concept applies to production firms, but not to service industries.%!
A.	TRUE
B.	FALSE
Answer» C.

Discussion

1200.	Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.%!
A.	TRUE
B.	FALSE
Answer» C.

Discussion

Explore topic-wise MCQs in General Management.

The company and brand positioning must be stated in

The kind of strategy which is used by the company to achieve advertising objectives is classified as

The person's own living or interacting and acting pattern is classified

The tendency to which results of innovation are communicated to others is classified as

The researcher finds 'what people thinks' with the help of

The division of market as 'baby boomers', 'Generation X' and 'Generation Y' is example of

The market segmentation on the basis of continents such as North America, Middle East and Western Europe is example of

Swedish furniture giant IKEA targets middle class segment at global scale is an example of

Market offerings are offered to

Segmentation of international markets on the basis of stability of governments is included in

In 'stages of adoption process', the customer decides to become regular user in

The Company wants to nurture, retain and grow its customer of the customer group called

The market segments must be

The segmentation done on the basis of regions or areas to live such as urban, suburban and rural areas is an example of

The customers of smaller banks are considered as example of

The Market consists of

The 'undifferentiated marketing' is also called as

The social class group which earns through exceptional ability is best classified as

The adopter group 'laggards' are

The stages such as awareness stage, conviction stage, liking stage, preference stage and actual purchase stage are all stages of the process called

The highly involved consumer buying behavior while perceiving significant differences between brands is called

When the new developed product concept is tested, the next immediate step is to

The procedure in marketing which consists of enlisting opinion leaders as "brand ambassadors" is called

If customer's expectations and products performance matches, the customer is

The Company whose strategies are in accordance to strategy of other competitive firms in industry is classified as

Considering competitive positions, the firm other than market leader who is fighting hard in its industry to increase market share is classified as

The international markets can be segmented on the basis of factors such as

The analysis conducted to examine benefits that are seek by customers and how customers value offers of competitors is classified as

The primary data which is gathered by observing relevant actions and people is called

Perception of Performance- Expectation gives us~!

The primary purpose of marketing activities is to facilitate and encourage exchange transactions with potential customers.%!

Red Cross blood donations are considered to be specialty products and, therefore, have a specialty offer to the consumer.%!

A dissonance-reducing buying behavior is designed to probe consumers‚Äö√Ñ√¥ hidden, subconscious motivations.%!

A channel of distribution is any series of firms (or individuals) who participate in the flow of products to final user or customer.%!

The materials and ingredients used in producing the product are obtained from other companies who are referred to as distributors.%!

Convenience products usually have intensive distribution because sales of these products tend to have a direct relationship to availability.%!

It is more costly to retain current customers by satisfying their needs, than to get new customers by taking them away from a competitor.%!

Auction sites, such as eBay, QXL are examples of Consumer-to-Consumer (C2C) channels.%!

Resellers may actually take ownership of the product and participate in the marketing, including the advertising.%!

Institutional markets consist of people who buy products and services for personal use.%!

Often, the best way to improve customer value, and beat the competition, is to be first to satisfy a need that others have not even considered.%!

The intangible nature of many services can create unique challenges for marketers.%!

The packaging concept states what the package should be or do for the product.%!

Businesses spend most of their advertising rupees on business-to-business markets.%!

The marketing concept means that an organization aims the majority of its efforts at satisfying customers, at a profit.%!

A service can be defined as ‚Äö√Ñ√∫any activity or benefit that one party can offer another that is essentially intangible and that does not result in the ownership of anything.‚Äö√Ñ√π%!

Internal marketing is marketing by a service firm to train and effectively motivate its customer-contact employees and all the supporting service people to work as a team to provide customer satisfaction.%!

Marketing Mix is the most visible part of the marketing strategy of an organization.%!

The marketing concept applies to production firms, but not to service industries.%!

Merchant wholesalers sell goods and services directly to final consumers for their personal, non business use.%!