MCQOPTIONS
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| 1. |
_Which of the following statements pertaining to the SERVQUAL scale is correct?$? |
| A. | SERVQUAL compares perceptions to what customers would normally expect |
| B. | SERVQUAL is a 22-item scale |
| C. | SERVQUAL consists of four service quality dimensions |
| D. | SERVQUAL compares perceptions to what a customer should expect from a firm the delivers high-quality services |
| Answer» E. | |