MCQOPTIONS
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MCQOPTIONS
This section includes 657 Mcqs, each offering curated multiple-choice questions to sharpen your Testing Subject knowledge and support exam preparation. Choose a topic below to get started.
| 1. |
Appropriate marketing mix would ………….. the profit of an organisation. |
| A. | curtail |
| B. | dwindle |
| C. | increase |
| D. | decrease |
| Answer» D. decrease | |
| 2. |
Marketing research acts as ……….. for accurate decision making. |
| A. | facilitator |
| B. | underwriter |
| C. | sponsor |
| D. | guarantor |
| Answer» B. underwriter | |
| 3. |
Advertising is …………..in nature. |
| A. | special |
| B. | personal |
| C. | non-personal |
| D. | private |
| Answer» D. private | |
| 4. |
…………… starts with determining customers’ wants & ends with satisfaction of those wants. |
| A. | product |
| B. | selling |
| C. | marketing |
| D. | promotion |
| Answer» D. promotion | |
| 5. |
Good marketing is no accident, but a result of careful planning & ……… |
| A. | research |
| B. | strategies |
| C. | selling |
| D. | execution |
| Answer» E. | |
| 6. |
…………. channel is also called as zero level marketing channel. |
| A. | indirect |
| B. | direct |
| C. | vertical |
| D. | multilevel |
| Answer» C. vertical | |
| 7. |
Which social network is considered the most popular forbusiness to business marketing? |
| A. | |
| B. | Orkut |
| C. | Ryze |
| D. | |
| Answer» E. | |
| 8. |
Which rule applies in engaging the traffic |
| A. | The Rule of 30seconds |
| B. | The Rule of Visibility |
| C. | The rule of Goal |
| D. | The Rule of 59 seconds |
| Answer» E. | |
| 9. |
Where is the digital marketing commonly takesplace ? |
| A. | Social Media |
| B. | Traditional Media |
| C. | Print Media |
| D. | None |
| Answer» B. Traditional Media | |
| 10. |
can tell you that How many people visit the website ? |
| A. | Google Analytics |
| B. | Zoom |
| C. | RAM |
| D. | String |
| Answer» B. Zoom | |
| 11. |
Which one of these is not a social media site ? |
| A. | |
| B. | |
| C. | |
| D. | Skype |
| Answer» D. Skype | |
| 12. |
Google Analytics can be understood as a |
| A. | Moderate Service |
| B. | Free Service |
| C. | Paid Service |
| D. | None of these |
| Answer» C. Paid Service | |
| 13. |
Which platform has full rights to edit and delete the |
| A. | Juggle Platform |
| B. | Regonal Platform |
| C. | PaidPlatform |
| D. | Owned Platform |
| Answer» E. | |
| 14. |
Earned visiblity in digital media marketing include |
| A. | WOM(Word ofMouth) |
| B. | Paid Ads |
| C. | Paid Search |
| D. | Paid Content |
| Answer» B. Paid Ads | |
| 15. |
What is the full form of SEM ? |
| A. | Search Engine Mask |
| B. | SourceEngine Machine |
| C. | Search Engine Marketing |
| D. | Search Exit Marketing |
| Answer» D. Search Exit Marketing | |
| 16. |
When was the Facebook found ? |
| A. | 2002 |
| B. | 2003 |
| C. | 2001 |
| D. | 2004 |
| Answer» E. | |
| 17. |
Web Audience Measurement (WAM) is an audience measurement and website analytics tool |
| A. | internet usage |
| B. | TRP |
| C. | show division |
| D. | flag |
| Answer» B. TRP | |
| 18. |
It is important to determine audience demographics and develop targeted ads when |
| A. | Digital Media |
| B. | Traditional Media |
| C. | Communication |
| D. | None |
| Answer» B. Traditional Media | |
| 19. |
Blogs comes under |
| A. | Traditional Platform |
| B. | Paid Platform |
| C. | Owned Platform |
| D. | Earned Platform |
| Answer» D. Earned Platform | |
| 20. |
Who is the CEO of Twitter ? |
| A. | Mc Luhan |
| B. | Richard Flair |
| C. | Jack Dorsey |
| D. | Ellen Jose |
| Answer» D. Ellen Jose | |
| 21. |
What is the process to generate more traffic on web |
| A. | SEM |
| B. | SEP |
| C. | SEQ |
| D. | SEU |
| Answer» B. SEP | |
| 22. |
Digital marketing process is a comprehensive way to |
| A. | to establish offline |
| B. | manufacture business |
| C. | promote the business online |
| D. | to get visible only |
| Answer» D. to get visible only | |
| 23. |
Which of the following is the method through which advertisers attempt to drive traffic to |
| A. | MPC |
| B. | Banner |
| C. | CDC |
| D. | SEO |
| Answer» E. | |
| 24. |
Which of the following is not a standard in online advertising? |
| A. | Referral Links |
| B. | Dynamic Banner |
| C. | Signal |
| D. | Banner |
| Answer» D. Banner | |
| 25. |
is a paid advertisement on digtal media |
| A. | Pay per click |
| B. | Router |
| C. | WOM |
| D. | None |
| Answer» B. Router | |
| 26. |
Measuring and tracking the performance of marketing efforts on web is called |
| A. | Web Racus |
| B. | Web Station |
| C. | Web Browsing |
| D. | Web Analytics |
| Answer» E. | |
| 27. |
Use of social media in digital marketing is |
| A. | social conversion |
| B. | social media optimization |
| C. | social platform |
| D. | socal sites |
| Answer» C. social platform | |
| 28. |
Visibility is reaching out to your |
| A. | company |
| B. | otential customers |
| C. | agency |
| D. | data |
| Answer» C. agency | |
| 29. |
was launched in year 2003 |
| A. | |
| B. | |
| C. | |
| D. | |
| Answer» B. Instagram | |
| 30. |
Which one of these is not a photo sharing social media platform ? |
| A. | |
| B. | Snapchat |
| C. | |
| D. | Youtube |
| Answer» E. | |
| 31. |
Which increases the chances of turning the visitors into leads and final conversions |
| A. | Non Qualiy traffiic |
| B. | Quality Traffic |
| C. | Assumed Traffic |
| D. | Static Traffic |
| Answer» C. Assumed Traffic | |
| 32. |
E- mail marketing is also a form of |
| A. | Measure Marketing |
| B. | Digital Marketing |
| C. | Offlne |
| D. | Degree |
| Answer» C. Offlne | |
| 33. |
What is unique about digital media marketing? |
| A. | Can combine all form of communication |
| B. | Generates contacts quickly |
| C. | Interactive communication |
| D. | All of the above |
| Answer» E. | |
| 34. |
Second stage of development in internet |
| A. | Web 3.0 |
| B. | Web2.0 |
| C. | Web 1.0 |
| D. | None |
| Answer» C. Web 1.0 | |
| 35. |
What is the full form of SEO ? |
| A. | Search Ethics Optimzation |
| B. | Search Engine Optimzation |
| C. | Search Equity Optimzation |
| D. | Search Eric Optimzation |
| Answer» C. Search Equity Optimzation | |
| 36. |
Social Media campaign includes the following softwares or applications? |
| A. | Bing |
| B. | yahoo |
| C. | |
| D. | webportal |
| Answer» D. webportal | |
| 37. |
A marketer needs to be aware of the criteria by which the effectiveness of their segmentation procedures can be assessed. Which of the following is NOT a criterion for evaluating the resulting segments? |
| A. | Perishability |
| B. | Size of the resulting segment |
| C. | Measurability |
| D. | Accessibility |
| Answer» B. Size of the resulting segment | |
| 38. |
In India, which of the following is regulated by the Forward Markets Commission ? |
| A. | Currency Futures Trading |
| B. | Commodities Futures Trading |
| C. | Equity Futures Trading |
| D. | Both Commodities Futures and Financial Futures Trading |
| Answer» C. Equity Futures Trading | |
| 39. |
Match List I with List II List I (Authors) List II(Ideas)A. Bill Bishop I. Managing in the Market SpaceB. D. BirdII. Commonsense Direct MarketingC. Daniel S. JanalIII. Strategic Marketing for the Digital AgeD. Jeffery F. Rayport IV. On-line MarketingChoose the correct answer from the options given below: |
| A. | A - III, B - II, C - IV, D - I |
| B. | A - I, B - II, C - III, D - IV |
| C. | A - II, B - I, C - IV, D - III |
| D. | A - IV, B - III, C - II, D - I |
| Answer» B. A - I, B - II, C - III, D - IV | |
| 40. |
Market Stabilisation Scheme, instrument for monetary management, was introduced in ______. |
| A. | 2006 |
| B. | 2004 |
| C. | 2008 |
| D. | 2001 |
| Answer» C. 2008 | |
| 41. |
Identify from the options given below, which one is NOT a source of business ethics? |
| A. | Religion |
| B. | Culture |
| C. | Legal system |
| D. | Political system |
| Answer» E. | |
| 42. |
Peter F. Drucker noted the relationship between selling and marketing in which of the following terms? |
| A. | Marketing is a subsidiary component of selling |
| B. | The aim of marketing is to make selling superfluous |
| C. | The aim of selling is to make marketing superfluous |
| D. | Selling and marketing are essentially the same thing |
| Answer» C. The aim of selling is to make marketing superfluous | |
| 43. |
Arrange the following steps of marketing process in proper sequence (A) Construct an integrated marketing programme that delivers superior value(B) Capture value from customers to create profits and customer equity(C) Understand the market place and customer needs and wants(D) Engage customers. build profitable relationships. and create customer delight(E) Design a customer value-driven marketing strategy Choose the correct answer from the options given below: |
| A. | (C), (A), (E), (D), (B) |
| B. | (B), (E), (A), (C), (D) |
| C. | (D), (A), (B), (C), (E) |
| D. | (C), (E), (A), (D), (B) |
| Answer» E. | |
| 44. |
Name the Founder Chairman of one of the world’s largest CRM companies, ‘Salesforce.com' |
| A. | Jeff Bezos |
| B. | Marc Benioff |
| C. | Larry Page |
| D. | Elon Musk |
| Answer» C. Larry Page | |
| 45. |
You are planning to install a steel manufacturing plant in your city. For that purpose you want to have a supplier who supplies you the steel in raw form for manufacturing. Here supplier supplies you which of the following form of industrial product? |
| A. | aterial and parts |
| B. | apital items |
| C. | upplies and services |
| D. | one of the given options |
| Answer» B. apital items | |
| 46. |
The buyer decision process consists of five stages. Which of the following is NOT one of these stages? |
| A. | valuation of Alternatives |
| B. | nformation search |
| C. | ariety-seeking buying behavior |
| D. | ost purchase behavior |
| Answer» D. ost purchase behavior | |
| 47. |
At least how many parties should be included in “Exchange”? |
| A. | wo |
| B. | hree |
| C. | our |
| D. | ive |
| Answer» B. hree | |
| 48. |
“Buy it now” refers to which one of the following options? |
| A. | ersonal selling |
| B. | dvertising |
| C. | ales promotion |
| D. | ublicity |
| Answer» B. dvertising | |
| 49. |
The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being. |
| A. | ustomer-centred business |
| B. | ocused business model |
| C. | ocietal marketing concept |
| D. | thically responsible marketing |
| Answer» D. thically responsible marketing | |
| 50. |
Mr. Lopez buys goods and services for use in the production of products that are sold and supplied to others. Mr. Lopez is involved in ________. |
| A. | onsumer buying behavior |
| B. | ost-purchase dissonance |
| C. | etail buyer behavior |
| D. | usiness buyer behavior |
| Answer» E. | |