MCQOPTIONS
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| 1. |
The ________ holds that the organization’s task is to determine the needs, wants, and interests of target markets and to deliver the desired satisfactions more effectively and efficiently than competitors in a way that preserves or enhances the consumer’s and the society’s well being. |
| A. | ustomer-centred business |
| B. | ocused business model |
| C. | ocietal marketing concept |
| D. | thically responsible marketing |
| Answer» D. thically responsible marketing | |