1.

Match List I with List II List I (Authors) List II(Ideas)A. Bill Bishop I. Managing in the Market SpaceB. D. BirdII. Commonsense Direct MarketingC. Daniel S. JanalIII. Strategic Marketing for the Digital AgeD. Jeffery F. Rayport IV. On-line MarketingChoose the correct answer from the options given below:

A. A - III, B - II, C - IV, D - I
B. A - I, B - II, C - III, D - IV
C. A - II, B - I, C - IV, D - III
D. A - IV, B - III, C - II, D - I
Answer» B. A - I, B - II, C - III, D - IV


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