A marketer needs to be aware of the criteria by which the effectiveness of their segmentation procedures can be assessed. Which of the following is NOT a criterion for evaluating the resulting segments?

A marketer needs to be aware of the criteria by which the effectivenes

1.	A marketer needs to be aware of the criteria by which the effectiveness of their segmentation procedures can be assessed. Which of the following is NOT a criterion for evaluating the resulting segments?
A.	Perishability
B.	Size of the resulting segment
C.	Measurability
D.	Accessibility
Answer» B. Size of the resulting segment