Explore topic-wise MCQs in Marketing and Marketing Management.

This section includes 3 Mcqs, each offering curated multiple-choice questions to sharpen your Marketing and Marketing Management knowledge and support exam preparation. Choose a topic below to get started.

1.

Match the modes of communication in marketing and their communication platforms (Mode of Communication) (Communication Platform)(a) Advertising(i) Blogs(b) Sales Promotion(ii) Brochures & Booklets(c) Word of mouth marketing(iii) Sales meetingsd) Personal selling(iv) Contests Choose the correct option

A. (a) - (ii), (b) - (iii), (c) - (iv), (d) - (i)
B. (a) - (ii), (b) - (iv), (c) - (i), (d) - (iii)
C. (a) - (iv), (b) - (iii), (c) - (ii), (d) - (i)
D. (a) - (iv), (b) - (iii), (c) - (i), (d) - (ii)
Answer» C. (a) - (iv), (b) - (iii), (c) - (ii), (d) - (i)
Discussion
2.

In e-commerce, one of the key design elements of an effective website - community refers to 1. Its layout and design2. The way site enables user to user communication3. Sites ability to tailor itself to different users or to allow users to personalize the site4. Degree that the site is linked to the other sites

A. 1
B. 2
C. 3
D. 4
Answer» C. 3
Discussion
3.

In CRM database management, both Factor Analysis and Cluster Analysis are which type of techniques?

A. Data Reduction Techniques
B. Data Visualization Techniques
C. Data Generalization Techniques
D. Data Transmission Techniques
Answer» B. Data Visualization Techniques
Discussion