Which system is useful in coordinating data systems, tools and techniques withsupporting software and hardware that enable managers to take appropriate marketingdecisions.

standardized information systems.

sales decision support systems.

marketing decision support systems.

standardized information systems.

Identify the correct sequence of the following marketing approaches in order of their existence.

Mass marketing; Target marketing and product variety marketing

Product-variety marketing; Mass marketing and Target marketing.

Target marketing; product, variety marketing and mass marketing.

Mass marketing; Product-variety marketing.

Mass marketing; Target marketing and product variety marketing

The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is to.

not sell any of the brand names the competition is selling.

increase advertising of sale items.

offer the lowest prices in town.

always be well stocked with the basic items that customers would expect to find in your store.

not sell any of the brand names the competition is selling.

Which of the following is not a contributing factor for rapid growth of sale promotion?

Decrease in advertising efficiency.

In which of the following systems, management of the distribution channels will be undertaken by single organization.

Conventional marketing systems.

Management information system MIS supplies information, which include data from both internal and external sources is useful for .

customer analysis and product performance.

Which of the following areas should not be taken into consideration when formulating a retailer's promotional strategy?

the retailers credit customers.

the price level of the merchandise.

Retailing is a marketing function which ----

sells products for one’s own use

sells products to other business

sells products to a company that resells em

sells products to final consumers

sells products for one’s own use

372 + Mcqs in Retail Management in Bachelor of Business Administration (BBA) Page 1 McqOptions

1.	In which of the following retailers are salespeople ready to assist in every phase of the locate-compare-select process?
A.	self-service.
B.	self-selection.
C.	limited service.
D.	full service.
Answer» E.

Discussion

2.	A retail firm owned by its customers in which members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends is called a
A.	corporate chain store.
B.	merchandising conglomerate
C.	voluntary chain
D.	consumer cooperative
Answer» E.

Discussion

3.	Independent retailers who use a central buying organization and joint promotional efforts are called a
A.	merchandising conglomerate
B.	corporate chain store
C.	retailer cooperative
D.	voluntary chain
Answer» D. voluntary chain

Discussion

4.	Giant retailers called _____ concentrate on one product category such as toys or home improvement
A.	Category killers
B.	Variety stores
C.	supercentres
D.	box stores
Answer» B. Variety stores

Discussion

5.	A_____ fee is the charge many supermarkets impose for accepting a new brand to cover the cost of listing and stocking it.
A.	inventory
B.	slotting
C.	initiation
D.	stocking
Answer» C. initiation

Discussion

6.	When retailers identify customer segments and develop unique strategies to meet the desires of these segments, they are using:
A.	mass merchandising
B.	niche retailing
C.	bifurcated retailing
D.	middle market retailing
Answer» C. bifurcated retailing

Discussion

7.	Those aspects of business that a retailer can directly affect, such as store hours and merchandise lines carried are referred to as:
A.	controllable variables
B.	demographic statistics
C.	lifestyle measures
D.	uncontrollable variables
Answer» B. demographic statistics

Discussion

8.	A retailer's commitment to a type of business and to a distinctive role in the marketplace is its:
A.	. objectives
B.	organizational mission
C.	retailing concept
D.	image
Answer» C. retailing concept

Discussion

9.	Which of the following is a recommended strategy for retailers when consumers select the outlet first and the brand second?
A.	Appropriate pricing
B.	Brand availability advertising
C.	Brand image management
D.	Price special on brands
Answer» B. Brand availability advertising

Discussion

10.	Which of the following is not one of the four major decisions that must be made with regard to market logistics?
A.	How should orders be handled?
B.	Where should stock be located?
C.	How much stock should be held?
D.	How should stock be financed?
Answer» E.

Discussion

11.	What word best describes the relationship between a retailer's pricing decisions andthe merchandise, location, promotion, credit, services, image and legal decisions thatretailers must make?
A.	independent.
B.	separate.
C.	interactive.
D.	competitive.
Answer» D. competitive.

Discussion

12.	Which system is useful in coordinating data systems, tools and techniques withsupporting software and hardware that enable managers to take appropriate marketingdecisions.
A.	sales decision support systems.
B.	marketing decision support systems.
C.	standardized information systems.
D.	none of the above
Answer» C. standardized information systems.

Discussion

13.	Which type of organization consists of a small workforce, relying on independentsuppliers who are located at several parts of the world with a sophisticated linked.information system.
A.	trading company.
B.	network corporation
C.	international organization.
D.	global corporation.
Answer» C. international organization.

Discussion

14.	..is the important benefit a marketer could get from a retailer through trade promotion?
A.	advertising.
B.	financial help.
C.	more shelf space.
D.	none of the above.
Answer» D. none of the above.

Discussion

15.	Which sources of advantage will be helpful for a firm to achieve positional advantage over its competitors?
A.	Superior skills.
B.	Superior resources.
C.	Superior controls.
D.	All of the above a, b and c.
Answer» E.

Discussion

16.	Business composition is the term used while framing the following strategies. What are they?
A.	Corporate strategy.
B.	Marketing strategy.
C.	Business strategy.
D.	Both 1 and b.
Answer» E.

Discussion

17.	Which analysis compares the strengths and weaknesses of a firm against the opportunities and threats in the external environment.
A.	Environmental analysis.
B.	Business analysis.
C.	SWOT analysis.
D.	None of the above.
Answer» D. None of the above.

Discussion

18.	Identify the correct sequence of the following marketing approaches in order of their existence.
A.	Product-variety marketing; Mass marketing and Target marketing.
B.	Target marketing; product, variety marketing and mass marketing.
C.	Mass marketing; Product-variety marketing.
D.	Mass marketing; Target marketing and product variety marketing
Answer» D. Mass marketing; Target marketing and product variety marketing

Discussion

19.	What is the term used if management wants to audit the key management functions like sales force, advertising or pricing?
A.	Vertical audit
B.	Horizontal audit.
C.	External audit.
D.	None of the above.
Answer» B. Horizontal audit.

Discussion

20.	The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is to.
A.	increase advertising of sale items.
B.	offer the lowest prices in town.
C.	always be well stocked with the basic items that customers would expect to find in your store.
D.	not sell any of the brand names the competition is selling.
Answer» D. not sell any of the brand names the competition is selling.

Discussion

21.	The --- provides the retailer with a picture of the organization's profit and loss situation
A.	expense report.
B.	index of inventory valuation.
C.	statement of cash flow.
D.	income statement.
Answer» E.

Discussion

22.	What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?
A.	independent.
B.	separate.
C.	interactive.
D.	competitive.
Answer» D. competitive.

Discussion

23.	. Agricultural market set up by stae government to procure agricultural produce directly from farmers
A.	Haats
B.	Mandis
C.	Kirana
D.	public distribution system
Answer» C. Kirana

Discussion

24.	When making 'purchasing decisions', the chief considerations involved in the organizational buying are.
A.	Product quality.
B.	Price.
C.	Service.
D.	All the above.
Answer» E.

Discussion

25.	Which of the following is not a contributing factor for rapid growth of sale promotion?
A.	Increase of competition.
B.	Decrease in advertising efficiency.
C.	Retailers pressure.
D.	Huge profits of manufacturers.
Answer» E.

Discussion

26.	What type of conflict usually exist when the manufacturer has established two or more channels that sell in the same market.
A.	Multi-channel conflict.
B.	Horizontal channel conflict.
C.	Vertical channel conflict
D.	None of the above.
Answer» B. Horizontal channel conflict.

Discussion

27.	When analyzing your business and its environment it is useful to carefully inspect its:.
A.	Threats.
B.	Strengths and weakness.
C.	Opportunities.
D.	All of the above.
Answer» E.

Discussion

28.	If a company increases product line length by increasing its products range it is called.
A.	Line increasing .
B.	Line stretching.
C.	Line filling.
D.	Range stretching.
Answer» C. Line filling.

Discussion

29.	What type of conflict usually exist when the manufacturer has established tow or more channels that sell in the same market.
A.	Multi-channel conflict.
B.	Horizontal channel conflict.
C.	Vertical channel conflict
D.	None of the above.
Answer» B. Horizontal channel conflict.

Discussion

30.	It is a requirement imposed by a vendor that a retailer cannot sell an item for the less than a specific price.
A.	Resale Price Maintenance (RPM)
B.	Charge back
C.	Standard price
D.	uniform price
Answer» B. Charge back

Discussion

31.	Which of the following relationship strategies result into forming of a new organization.
A.	Strategic alliance.
B.	Prtnership.
C.	Joint venture.
D.	None of the above.
Answer» D. None of the above.

Discussion

32.	In which of the following systems, management of the distribution channels will be undertaken by single organization.
A.	Vertical management systems.
B.	Vertical marketing systems.
C.	Conventional marketing systems.
D.	None of the above.
Answer» C. Conventional marketing systems.

Discussion

33.	Which one of the following is not an internal source of generating ideas for new product development
A.	Market research
B.	Directed research.
C.	Need-gap analysis.
D.	Top management.
Answer» B. Directed research.

Discussion

34.	Which factor indicates the nature and direction the economy in which a firm operates?
A.	Economic environment.
B.	Gross national product.
C.	Competitive position
D.	Operating environment
Answer» B. Gross national product.

Discussion

35.	In which stage of product life cycle strategy, the company takes decision whether to maintain, harvest or drop the product.
A.	Introduction.
B.	Growth.
C.	Maturity.
D.	Decline.
Answer» E.

Discussion

36.	. Which of the following provides a basis for monitoring and controlling organizational performance?
A.	Daily reports
B.	Weekly reports
C.	Long-term objectives
D.	Annual objectives
Answer» E.

Discussion

37.	Which of the following factors plays a significant role in providing superior quality products to customers, within a given time frame?
A.	Technology.
B.	Fast delivery.
C.	Customer convenience.
D.	Customer's choice.
Answer» B. Fast delivery.

Discussion

38.	Management information system MIS supplies information, which include data from both internal and external sources is useful for .
A.	Order processing.
B.	Invoicing.
C.	customer analysis and product performance.
D.	all of the above.
Answer» E.

Discussion

39.	Which business unit holds a large market share in a mature and slow growing industry?
A.	Dog.
B.	Cash cow.
C.	Question mark.
D.	Star.
Answer» C. Question mark.

Discussion

40.	Which of the following provides a basis for monitoring and controlling organizational performance?
A.	Daily reports
B.	Weekly reports
C.	Long-term objectives
D.	Annual objectives
Answer» E.

Discussion

41.	Before a company decides to target a particular segment, which important factors are to be examined against organizations's objectives and resources?
A.	Market size.
B.	Growth rate.
C.	Structural attractiveness.
D.	All of the above.
Answer» E.

Discussion

42.	__________ includes all of the activities involved in selling goods or services to those who buy for resale or business use.
A.	retailing
B.	wholesaling
C.	bartering
D.	Purchasing
Answer» C. bartering

Discussion

43.	Which marketing tool uses multiple factors to assess industry attractiveness and business strength?
A.	The GE Grid.
B.	The BCG matrix
C.	The turn around strategy.
D.	SWOT analysis.
Answer» B. The BCG matrix

Discussion

44.	To take consistent decisions about store decor, product assortment, media, price and service levels and advertising messages, the marketer needs to
A.	Define the target market
B.	Profile the target market
C.	Both a and b
D.	None of the above
Answer» D. None of the above

Discussion

45.	Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a ..........
A.	corner.
B.	dime.
C.	limit.
D.	Shoestring.
Answer» E.

Discussion

46.	A concept in retailing that helps explain the emergence of new retailers is called the _______________ hypothesis.
A.	retail life cycle
B.	wheel-of-retailing
C.	service-assortment
D.	Product life cycle
Answer» C. service-assortment

Discussion

47.	Which of the following areas should not be taken into consideration when formulating a retailer's promotional strategy?
A.	the retailers credit customers.
B.	the price level of the merchandise.
C.	merchandise inventory levels.
D.	the retailer's net worth.
Answer» E.

Discussion

48.	Which method of organizational buying is suitable for he second-hand(used.vehicles, buildings etc, that have unique characteristics, but vary depending ontheir condition and usage.
A.	inspection.
B.	description.
C.	sampling.
D.	negotiation.
Answer» B. description.

Discussion

49.	Retailing is a marketing function which ----
A.	sells products to other business
B.	sells products to a company that resells em
C.	sells products to final consumers
D.	sells products for one’s own use
Answer» D. sells products for one’s own use

Discussion

50.	Retailing creates-------
A.	time utility
B.	place utility
C.	ownership utility
D.	all of these
Answer» E.

Discussion

Explore topic-wise MCQs in Bachelor of Business Administration (BBA).

In which of the following retailers are salespeople ready to assist in every phase of the locate-compare-select process?

A retail firm owned by its customers in which members contribute money to open their own store, vote on its policies, elect a group to manage it, and receive dividends is called a

Independent retailers who use a central buying organization and joint promotional efforts are called a

Giant retailers called _____ concentrate on one product category such as toys or home improvement

A_____ fee is the charge many supermarkets impose for accepting a new brand to cover the cost of listing and stocking it.

When retailers identify customer segments and develop unique strategies to meet the desires of these segments, they are using:

Those aspects of business that a retailer can directly affect, such as store hours and merchandise lines carried are referred to as:

A retailer's commitment to a type of business and to a distinctive role in the marketplace is its:

Which of the following is a recommended strategy for retailers when consumers select the outlet first and the brand second?

Which of the following is not one of the four major decisions that must be made with regard to market logistics?

What word best describes the relationship between a retailer's pricing decisions andthe merchandise, location, promotion, credit, services, image and legal decisions thatretailers must make?

Which system is useful in coordinating data systems, tools and techniques withsupporting software and hardware that enable managers to take appropriate marketingdecisions.

Which type of organization consists of a small workforce, relying on independentsuppliers who are located at several parts of the world with a sophisticated linked.information system.

..is the important benefit a marketer could get from a retailer through trade promotion?

Which sources of advantage will be helpful for a firm to achieve positional advantage over its competitors?

Business composition is the term used while framing the following strategies. What are they?

Which analysis compares the strengths and weaknesses of a firm against the opportunities and threats in the external environment.

Identify the correct sequence of the following marketing approaches in order of their existence.

What is the term used if management wants to audit the key management functions like sales force, advertising or pricing?

The best way for a retailer to differentiate itself in the eyes of the consumer form the competitions is to.

The --- provides the retailer with a picture of the organization's profit and loss situation

What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?

. Agricultural market set up by stae government to procure agricultural produce directly from farmers

When making 'purchasing decisions', the chief considerations involved in the organizational buying are.

Which of the following is not a contributing factor for rapid growth of sale promotion?

What type of conflict usually exist when the manufacturer has established two or more channels that sell in the same market.

When analyzing your business and its environment it is useful to carefully inspect its:.

If a company increases product line length by increasing its products range it is called.

What type of conflict usually exist when the manufacturer has established tow or more channels that sell in the same market.

It is a requirement imposed by a vendor that a retailer cannot sell an item for the less than a specific price.

Which of the following relationship strategies result into forming of a new organization.

In which of the following systems, management of the distribution channels will be undertaken by single organization.

Which one of the following is not an internal source of generating ideas for new product development

Which factor indicates the nature and direction the economy in which a firm operates?

In which stage of product life cycle strategy, the company takes decision whether to maintain, harvest or drop the product.

. Which of the following provides a basis for monitoring and controlling organizational performance?

Which of the following factors plays a significant role in providing superior quality products to customers, within a given time frame?

Management information system MIS supplies information, which include data from both internal and external sources is useful for .

Which business unit holds a large market share in a mature and slow growing industry?

Which of the following provides a basis for monitoring and controlling organizational performance?

Before a company decides to target a particular segment, which important factors are to be examined against organizations's objectives and resources?

__________ includes all of the activities involved in selling goods or services to those who buy for resale or business use.

Which marketing tool uses multiple factors to assess industry attractiveness and business strength?

To take consistent decisions about store decor, product assortment, media, price and service levels and advertising messages, the marketer needs to

Merchandising and display are an important part of the marketing plan and should have a reasonable budget allocated, even for a retailer operating on a ..........

A concept in retailing that helps explain the emergence of new retailers is called the _______________ hypothesis.

Which of the following areas should not be taken into consideration when formulating a retailer's promotional strategy?

Which method of organizational buying is suitable for he second-hand(used.vehicles, buildings etc, that have unique characteristics, but vary depending ontheir condition and usage.

Retailing is a marketing function which ----

Retailing creates-------