The most important retail marketing decision a retailer has to make is to __________.

choose the right service response it wants to support

Develop a nice store atmosphere

The retailer is usually in an excellent position to

Co-ordinate the production strategy

Make the most profits in the channel

Co-ordinate the production strategy

Which of the following types of retail businesses have unlimited liability?

Partnership and private company

Private company and sole trader

Private company and public company

During each stage in the development of a retail strategy, retail managers should:

consider no problems with the government to be a form of negative feedback

consider only controllable variables

refrain from "fine tuning" the strategy

look for both positive and negative feedback

consider no problems with the government to be a form of negative feedback

Which is not considered one of the elements of "managing a business" in a retail strategy?

merchandise management and pricing

Which statement is not a benefit of formulating a retail strategy?

A retailer is forced to study the legal, economic, and competitive market

A retailer is shown how it can differentiate itself from competitors.

E-retailing refers to

retailing and shopping through internet

Which of the following statement about retail marketing is true

sells products for one's own use

sells products to other businesses

sells products to a company that resells them

sells products to final consumers

sells products for one's own use

372 + Mcqs in Retail Management in Bachelor of Business Administration (BBA) Page 2 McqOptions

51.	In retailing there is a direct interaction with-------
A.	producer
B.	customer
C.	wholesaler
D.	all of these
Answer» E.

Discussion

52.	The word Retail is derived from the----- word
A.	latin
B.	french
C.	english
D.	none of these
Answer» B. french

Discussion

53.	Which of the following is NOT an example of non-store retailing?
A.	mail order.
B.	party plan
C.	department store
D.	Catalogue shop.
Answer» E.

Discussion

54.	A retailer’s ______________ is the key to its ability to attract customers.
A.	location.
B.	pricing system.
C.	promotion system.
D.	Store personnel.
Answer» B. pricing system.

Discussion

55.	Merchandising and display are an important part of the marketing plan and should have areasonable budget allocated, even for a retailer operating on a ..........
A.	corner.
B.	dime.
C.	limit.
D.	Shoestring.
Answer» E.

Discussion

56.	A concept in retailing that helps explain the emergence of new retailers is called the_______________ hypothesis.
A.	retail life cycle
B.	wheel-of-retailing
C.	service-assortment
D.	Product life cycle
Answer» C. service-assortment

Discussion

57.	__________ includes all of the activities involved in selling goods or services to thosewho buy for resale or business use.
A.	retailing
B.	wholesaling
C.	bartering
D.	Purchasing
Answer» C. bartering

Discussion

58.	The most important retail marketing decision a retailer has to make is to __________.
A.	identify its target market
B.	choose the right service response it wants to support
C.	select the service mix
D.	Develop a nice store atmosphere
Answer» B. choose the right service response it wants to support

Discussion

59.	The fastest growing segment of retailing is __________.
A.	nonstore retailing
B.	warehouse stores
C.	hypermarkets
D.	Category killers
Answer» B. warehouse stores

Discussion

60.	In which of the following retailers are salespeople ready to assist in every phase of thelocate-compare-select process?
A.	self-service.
B.	self-selection.
C.	limited service.
D.	full service.
Answer» E.

Discussion

61.	Consumers who browse and/or purchase in more than one channel are known as _____.
A.	cosmopolitan
B.	Multi-channel shoppers
C.	multi-taskers
D.	Market mavens
Answer» C. multi-taskers

Discussion

62.	Expenses that benefit the entire store are called:
A.	controllable
B.	direct
C.	indirect
D.	Margin results
Answer» D. Margin results

Discussion

63.	The difference between retail and cost is called:
A.	profit
B.	markdown
C.	income
D.	markup
Answer» E.

Discussion

64.	The major reason people give for not shopping on the Internet is _____.
A.	Lack of “touch”
B.	Security concerns
C.	Too difficult
D.	Unfamiliar merchants
Answer» C. Too difficult

Discussion

65.	Which one of the following is NOT a form of direct marketing?
A.	catalogue retailing
B.	telemarketing
C.	personal selling
D.	direct mail
Answer» D. direct mail

Discussion

66.	Which of the following is the major reason consumers give for shopping online?
A.	Want product delivered
B.	Unique merchandise
C.	Price
D.	Convenience
Answer» E.

Discussion

67.	Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.
A.	Outsourcing
B.	Outlet shopping
C.	Non-traditional shopping
D.	In-home shopping
Answer» E.

Discussion

68.	The retailer is usually in an excellent position to
A.	Make the most profits in the channel
B.	Be the channel leader
C.	Gain feedback from consumers
D.	Co-ordinate the production strategy
Answer» D. Co-ordinate the production strategy

Discussion

69.	Which of the following is a recommended strategy for retailers when consumers select theoutlet first and the brand second?
A.	Appropriate pricing
B.	Brand availability advertising
C.	Brand image management
D.	Price special on brands
Answer» B. Brand availability advertising

Discussion

70.	Any source of products or services for consumers is referred to as a _____.
A.	Retail outlet
B.	Contact point
C.	Transaction point
D.	Distribution outlet
Answer» B. Contact point

Discussion

71.	Which of the following types of retail businesses have unlimited liability?
A.	Partnership and sole trader
B.	Partnership and private company
C.	Private company and sole trader
D.	Private company and public company
Answer» B. Partnership and private company

Discussion

72.	During each stage in the development of a retail strategy, retail managers should:
A.	consider only controllable variables
B.	refrain from "fine tuning" the strategy
C.	look for both positive and negative feedback
D.	consider no problems with the government to be a form of negative feedback
Answer» D. consider no problems with the government to be a form of negative feedback

Discussion

73.	Which is not considered one of the elements of "managing a business" in a retail strategy?
A.	the retail organization
B.	human resource management
C.	operations management
D.	merchandise management and pricing
Answer» E.

Discussion

74.	A systematic procedure for analyzing the performance of a retailer is called:
A.	control
B.	feedback
C.	strategic planning
D.	retail audit
Answer» E.

Discussion

75.	Those aspects of business that a retailer can directly affect, such as store hours andmerchandise lines carried are referred to as:
A.	controllable variables
B.	demographic statistics
C.	lifestyle measures
D.	uncontrollable variables
Answer» B. demographic statistics

Discussion

76.	When retailers identify customer segments and develop unique strategies to meet thedesires of these segments, they are using:
A.	mass merchandising
B.	niche retailing
C.	bifurcated retailing
D.	middle market retailing
Answer» C. bifurcated retailing

Discussion

77.	Which form of organization is subject to double taxation?
A.	sole proprietorship
B.	partnership
C.	corporation
D.	franchise
Answer» D. franchise

Discussion

78.	Which statement is not a benefit of formulating a retail strategy?
A.	A retailer is forced to study the legal, economic, and competitive market
B.	A retailer is shown how it can differentiate itself from competitors.
C.	Sales maximization is stress
Answer» D.

Discussion

79.	A retailer's commitment to a type of business and to a distinctive role in themarketplace is its:
A.	. objectives
B.	organizational mission
C.	retailing concept
D.	image
Answer» C. retailing concept

Discussion

80.	Which of the following is not one of the four major decisions that must be made withregard to market logistics?
A.	How should orders be handled?
B.	Where should stock be located?
C.	How much stock should be held?
D.	How should stock be financed?
Answer» E.

Discussion

81.	A_____ fee is the charge many supermarkets impose for accepting a new brand to coverthe cost of listing and stocking it.
A.	inventory
B.	slotting
C.	initiation
D.	stocking
Answer» C. initiation

Discussion

82.	Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called _____ brands
A.	creative label
B.	private label
C.	house
D.	retail label
Answer» C. house

Discussion

83.	The oldest and most heavily trafficked city area is called
A.	regional shopping center
B.	prime location
C.	urban district
D.	Central business district
Answer» E.

Discussion

84.	A retail firm owned by its customers in which members contribute money to open theirown store, vote on its policies, elect a group to manage it, and receive dividends is called a
A.	corporate chain store.
B.	merchandising conglomerate
C.	voluntary chain
D.	consumer cooperative
Answer» E.

Discussion

85.	Giant retailers called _____ concentrate on one product category such as toys or homeimprovement
A.	Category killers
B.	Variety stores
C.	supercentres
D.	box stores
Answer» B. Variety stores

Discussion

86.	Independent retailers who use a central buying organization and joint promotional effortsare called a
A.	merchandising conglomerate
B.	corporate chain store
C.	retailer cooperative
D.	voluntary chain
Answer» D. voluntary chain

Discussion

87.	Person to person interaction between a retailer and a prospective customer is:
A.	Direct marketing
B.	Automatic selling
C.	Direct selling
D.	Buying service
Answer» D. Buying service

Discussion

88.	All of the following are types of non store retailing, except
A.	Catalog retailing
B.	Vending Machines
C.	Chain store
D.	Direct Mail
Answer» D. Direct Mail

Discussion

89.	Mail order retailing is the same as:
A.	Direct selling
B.	In Home retailing
C.	E-tailing
D.	Catalog retailing
Answer» E.

Discussion

90.	E-retailing refers to
A.	sales of electronic items
B.	catalog shopping
C.	computerized store
D.	retailing and shopping through internet
Answer» E.

Discussion

91.	A multi channel retailer sells merchandise
A.	over telephone
B.	through retail stores
C.	over internet
D.	over more than one channel;
Answer» E.

Discussion

92.	Which of the following statement about retail marketing is true
A.	sells products to other businesses
B.	sells products to a company that resells them
C.	sells products to final consumers
D.	sells products for one's own use
Answer» D. sells products for one's own use

Discussion

93.	Shopping malls, super markets and hypermarkets come under which type of marketing?
A.	wholesale
B.	retail
C.	direct marketing
D.	agent service
Answer» C. direct marketing

Discussion

94.	No middle men is involved in –
A.	wholesale trade
B.	retail trade
C.	direct marketing
D.	indirect marketing
Answer» D. indirect marketing

Discussion

95.	There is no shop assistants in a
A.	super bazaar
B.	departmental store
C.	multiple shop
D.	second shop
Answer» B. departmental store

Discussion

96.	Door to door selling is carried out by
A.	hawkers and peddlers
B.	cheap jacks
C.	second shop
D.	retailers
Answer» B. cheap jacks

Discussion

97.	Multiple shops are also known as –
A.	self service stores
B.	chain stores
C.	shopping by post
D.	departmental stores
Answer» C. shopping by post

Discussion

98.	MRP stands for.
A.	minimum retail price
B.	maximum retail price
C.	minimum rate of profit
D.	maximum rate of profit
Answer» C. minimum rate of profit

Discussion

99.	Internet marketing and telemarketing are the recent trends in ……….. business
A.	retail
B.	wholesale
C.	conventional
D.	manufacturing
Answer» B. wholesale

Discussion

100.	Who is the last link in the chain connecting the producer and customer ?
A.	wholesaler
B.	agent
C.	retailer
D.	storekeeper
Answer» D. storekeeper

Discussion

Explore topic-wise MCQs in Bachelor of Business Administration (BBA).

In retailing there is a direct interaction with-------

The word Retail is derived from the----- word

Which of the following is NOT an example of non-store retailing?

A retailer’s ______________ is the key to its ability to attract customers.

Merchandising and display are an important part of the marketing plan and should have areasonable budget allocated, even for a retailer operating on a ..........

A concept in retailing that helps explain the emergence of new retailers is called the_______________ hypothesis.

__________ includes all of the activities involved in selling goods or services to thosewho buy for resale or business use.

The most important retail marketing decision a retailer has to make is to __________.

The fastest growing segment of retailing is __________.

In which of the following retailers are salespeople ready to assist in every phase of thelocate-compare-select process?

Consumers who browse and/or purchase in more than one channel are known as _____.

Expenses that benefit the entire store are called:

The difference between retail and cost is called:

The major reason people give for not shopping on the Internet is _____.

Which one of the following is NOT a form of direct marketing?

Which of the following is the major reason consumers give for shopping online?

Consumers acquiring product through mail, telephone, or computer orders is referred to as _____.

The retailer is usually in an excellent position to

Which of the following is a recommended strategy for retailers when consumers select theoutlet first and the brand second?

Any source of products or services for consumers is referred to as a _____.

Which of the following types of retail businesses have unlimited liability?

During each stage in the development of a retail strategy, retail managers should:

Which is not considered one of the elements of "managing a business" in a retail strategy?

A systematic procedure for analyzing the performance of a retailer is called:

Those aspects of business that a retailer can directly affect, such as store hours andmerchandise lines carried are referred to as:

When retailers identify customer segments and develop unique strategies to meet thedesires of these segments, they are using:

Which form of organization is subject to double taxation?

Which statement is not a benefit of formulating a retail strategy?

A retailer's commitment to a type of business and to a distinctive role in themarketplace is its:

Which of the following is not one of the four major decisions that must be made withregard to market logistics?

A_____ fee is the charge many supermarkets impose for accepting a new brand to coverthe cost of listing and stocking it.

Retailers such as Benetton, The Body Shop, and Marks and Spencer carry mostly own- brand merchandise. These are called _____ brands

The oldest and most heavily trafficked city area is called

A retail firm owned by its customers in which members contribute money to open theirown store, vote on its policies, elect a group to manage it, and receive dividends is called a

Giant retailers called _____ concentrate on one product category such as toys or homeimprovement

Independent retailers who use a central buying organization and joint promotional effortsare called a

Person to person interaction between a retailer and a prospective customer is:

All of the following are types of non store retailing, except

Mail order retailing is the same as:

E-retailing refers to

A multi channel retailer sells merchandise

Which of the following statement about retail marketing is true

Shopping malls, super markets and hypermarkets come under which type of marketing?

No middle men is involved in –

There is no shop assistants in a

Door to door selling is carried out by

Multiple shops are also known as –

MRP stands for.

Internet marketing and telemarketing are the recent trends in ……….. business

Who is the last link in the chain connecting the producer and customer ?