Identify the correct sequence of the following marketing approaches in order oftheir existence.

Mass marketing; Target marketing and product variety marketing

Product-variety marketing; Mass marketing and Target marketing.

Target marketing; product, variety marketing and mass marketing.

Mass marketing; Product-variety marketing.

Mass marketing; Target marketing and product variety marketing

Which of the following objectives is concerned with strategic marketing planning?

Identifying the strengths and weaknesses of marketing department

Day to day performance and results.

Over-all long term organizational growth.

Identifying the strengths and weaknesses of marketing department

Management information system MIS supplies information, which include datafrom both internal and external sources is useful for .

customer analysis and product performance.

Product assortment breadth focuses on

Items and variants in each category per product line

Number of categories per product lines

Items and variants in each category per product line

The methods which are used for evaluating marketing performance are.

Sales analysis and cost analysis

Sales analysis and marketing cost analysis

Sales analysis and cost analysis

Market analysis and research analysis.

Demand analysis and supply analysis.

Which of the following is not a factor in determining the service level to offer

services offered by the competition

Product assortment depth focus on

Number of categories per product lines

Items and variants in each category per product line

The wheel of retailing explains the emergence of new retailing forms by ----.

retailers cycle through peaks of high cost price and troughs of low cost price.

whole sellers see retailing opportunity, enter retailing, then turn to wholesaling again.

new retailers emerge, grow, mature and decline.

low margin, low price retailers enter to compete with retailers who are high margin and high price.

Which of the following should not be part of the campus shoppe's advertisingcampaign's objectives. The campus shoppe desires to increase.

all the above belong in the retailer\s advertising objectives

Which of the following is not a contributing factor for rapid growth of salepromotion?

Decrease in advertising efficiency.

Unbranded versions of common products

Plainly packaged versions of common products

Less expensive versions of common products

Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?

the number of complaints a salesperson should have to handle.

the appropriate degree of autonomous.

Which of the following do not include while in the learning process of a market- oriented organization.

Synergistic information distribution.

Mutually informed interpretation and accessible memory.

Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.

All the above belong in the retailer's advertising objectives

The best way for a retailer to differentiate itself in the eyes of the consumer formthe competitions is to.

not sell any of the brand names the competition is selling.

increase advertising of sale items.

offer the lowest prices in town.

always be well stocked with the basic items that customers would expect to find in your store.

not sell any of the brand names the competition is selling.

Which system is useful in coordinating data systems, tools and techniques withsupporting software and hardware that enable managers to take appropriate marketingdecisions.

standardized information systems.

sales decision support systems.

marketing decision support systems.

standardized information systems.

Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.

Standardized information systems.

Sales decision support systems.

Marketing decision support systems.

Standardized information systems.

Management information system (MIS. supplies information, which include datafrom both internal and external sources is useful for .

customer analysis and product performance.

372 + Mcqs in Retail Management in Bachelor of Business Administration (BBA) Page 3 McqOptions

101.	The word “retail” has been derived from which word?
A.	Latine
B.	French
C.	Greek
D.	Persian
Answer» C. Greek

Discussion

102.	Identify the correct sequence of the following marketing approaches in order oftheir existence.
A.	Product-variety marketing; Mass marketing and Target marketing.
B.	Target marketing; product, variety marketing and mass marketing.
C.	Mass marketing; Product-variety marketing.
D.	Mass marketing; Target marketing and product variety marketing
Answer» D. Mass marketing; Target marketing and product variety marketing

Discussion

103.	Which of the following objectives is concerned with strategic marketing planning?
A.	Day to day performance and results.
B.	Over-all long term organizational growth.
C.	Identifying the strengths and weaknesses of marketing department
D.	None of the above.
Answer» C. Identifying the strengths and weaknesses of marketing department

Discussion

104.	The difference between the total value and the corrective cost of performing the value activities is .
A.	Contribution.
B.	Margin.
C.	Revenue .
D.	Performance.
Answer» C. Revenue .

Discussion

105.	Management information system MIS supplies information, which include datafrom both internal and external sources is useful for .
A.	Order processing.
B.	Invoicing.
C.	customer analysis and product performance.
D.	all of the above.
Answer» E.

Discussion

106.	Product assortment breadth focuses on
A.	Number of categories per product lines
B.	Items and variants in each category per product line
C.	Both a & b
D.	None of the above
Answer» B. Items and variants in each category per product line

Discussion

107.	----- is the process of seeking customers towards shop.
A.	Selection.
B.	Advertisement.
C.	Compensation.
D.	Recruitment.
Answer» C. Compensation.

Discussion

108.	The methods which are used for evaluating marketing performance are.
A.	Sales analysis and marketing cost analysis
B.	Sales analysis and cost analysis
C.	Market analysis and research analysis.
D.	Demand analysis and supply analysis.
Answer» B. Sales analysis and cost analysis

Discussion

109.	Which of the following is not a factor in determining the service level to offer
A.	income of target market.
B.	price image of the retailer.
C.	services offered by the competition
D.	firm's management structure
Answer» E.

Discussion

110.	If a retailer is offering the same products and quantities to different customers atdifferent prices, the retailer has what kind of pricing policy?
A.	two-price
B.	customary.
C.	flexible.
D.	leader.
Answer» D. leader.

Discussion

111.	Which one of the following factors is not found on a six month merchandisebudget?
A.	planned gross margin.
B.	current liabilities.
C.	planned sales percentage
D.	planned purchases at retail.
Answer» C. planned sales percentage

Discussion

112.	Product assortment depth focus on
A.	Number of categories per product lines
B.	Items and variants in each category per product line
C.	Both a & b
D.	None of the above
Answer» C. Both a & b

Discussion

113.	When analyzing your business and its environment it is useful to carefully inspect its:.
A.	Threats.
B.	Strengths and weakness.
C.	Opportunities.
D.	All of the above.
Answer» E.

Discussion

114.	Which of the following relationship strategies result into forming of a neworganization.
A.	Strategic alliance.
B.	Prtnership.
C.	Joint venture.
D.	None of the above.
Answer» D. None of the above.

Discussion

115.	In which stage of product life cycle strategy, the company takes decision whetherto maintain, harvest or drop the product.
A.	Introduction.
B.	Growth.
C.	Maturity.
D.	Decline.
Answer» E.

Discussion

116.	The wheel of retailing explains the emergence of new retailing forms by ----.
A.	retailers cycle through peaks of high cost price and troughs of low cost price.
B.	whole sellers see retailing opportunity, enter retailing, then turn to wholesaling again.
C.	new retailers emerge, grow, mature and decline.
D.	low margin, low price retailers enter to compete with retailers who are high margin and high price.
Answer» E.

Discussion

117.	What is the term used if management wants to audit the key management functionslike sales force, advertising or pricing?
A.	Vertical audit
B.	Horizontal audit.
C.	External audit.
D.	None of the above.
Answer» B. Horizontal audit.

Discussion

118.	Which of the following should not be part of the campus shoppe's advertisingcampaign's objectives. The campus shoppe desires to increase.
A.	awareness of its two locations
B.	sales among incoming freshmen.
C.	sales to 40 percent.
D.	all the above belong in the retailer\s advertising objectives
Answer» E.

Discussion

119.	Consumer do their own picking, pay in cash and carry the merchandise away
A.	Automated Vending
B.	Super market
C.	The Cash and carry
D.	direct response retail
Answer» D. direct response retail

Discussion

120.	Which of the following marketing functions is one the retailer could not perform?
A.	selling.
B.	sorting.
C.	location analysis.
D.	buying.
Answer» D. buying.

Discussion

121.	Parking space is very important for........
A.	Product
B.	Retail store
C.	Transportation
D.	Machine
Answer» C. Transportation

Discussion

122.	The branding strategy which uses a different brand name for reach product isknown as .
A.	Over all family branding.
B.	Line family branding.
C.	Individual branding.
D.	Brand extension.
Answer» D. Brand extension.

Discussion

123.	Which marketing tool uses multiple factors to assess industry attractiveness andbusiness strength?
A.	The GE Grid.
B.	The BCG matrix
C.	The turn around strategy.
D.	SWOT analysis.
Answer» B. The BCG matrix

Discussion

124.	The --- provides the retailer with a picture of the organization's profit and losssituation
A.	expense report.
B.	index of inventory valuation.
C.	statement of cash flow.
D.	income statement.
Answer» E.

Discussion

125.	Which element of promotional mix is preferable if the marketer wants to get.immediate feedback?
A.	Sales promotion.
B.	Public relations.
C.	Personal selling.
D.	Direct marketing.
Answer» E.

Discussion

126.	Which of the following is not a contributing factor for rapid growth of salepromotion?
A.	Increase of competition.
B.	Decrease in advertising efficiency.
C.	Retailers pressure.
D.	Huge profits of manufacturers.
Answer» E.

Discussion

127.	Which level of organization uses management information systems data in itsdecision making?
A.	lower level.
B.	middle level.
C.	top level.
D.	all of the above.
Answer» E.

Discussion

128.	Generics are
A.	Unbranded versions of common products
B.	Plainly packaged versions of common products
C.	Less expensive versions of common products
D.	All of above are true
Answer» E.

Discussion

129.	Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?
A.	feedback from supervisors.
B.	the number of complaints a salesperson should have to handle.
C.	the amount of variety involved
D.	the appropriate degree of autonomous.
Answer» C. the amount of variety involved

Discussion

130.	Supermarket is a kind of ……..
A.	wholesale
B.	distributor
C.	dealer
D.	retail store
Answer» E.

Discussion

131.	Which of the following do not include while in the learning process of a market- oriented organization.
A.	Open-minded inquiry.
B.	Synergistic information distribution.
C.	Mutually informed interpretation and accessible memory.
D.	None of the above.
Answer» E.

Discussion

132.	As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don't result in an economic value for retailer.
A.	True
B.	False
C.	Can't say
D.	None of the above
Answer» B. False

Discussion

133.	Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.
A.	awareness of its two locations
B.	sales among incoming freshmen.
C.	sales to 40 percent.
D.	All the above belong in the retailer's advertising objectives
Answer» E.

Discussion

134.	In which of the following behavioral models there will be no productdifferentiation and brands as a factor plays very little role in the purchase preferences.
A.	Complex buying behavior.
B.	Variety seeking behavior.
C.	Dissonance reducing behavior.
D.	Habitual buying behavior
Answer» E.

Discussion

135.	Companies that attack other firms including the market leader in an attempt to build market share are called.
A.	Market followers
B.	Market challengers.
C.	Market leaders.
D.	Market nichers.
Answer» C. Market leaders.

Discussion

136.	The number of variants of a product offered by a company is called.
A.	Product mix length.
B.	Product mix depth.
C.	Product mix width.
D.	Product line length.
Answer» C. Product mix width.

Discussion

137.	The best way for a retailer to differentiate itself in the eyes of the consumer formthe competitions is to.
A.	increase advertising of sale items.
B.	offer the lowest prices in town.
C.	always be well stocked with the basic items that customers would expect to find in your store.
D.	not sell any of the brand names the competition is selling.
Answer» D. not sell any of the brand names the competition is selling.

Discussion

138.	An interactive marketing system which uses one or more advertising media toeffect a measurable response and /or transactions at any location is called .
A.	Direct marketing.
B.	Indirect marketing.
C.	Database marketing.
D.	Meta marketing.
Answer» B. Indirect marketing.

Discussion

139.	What is the frame work that describes the positioning of firms database to supportdecisions with in the purview of total customer loyalty strategy
A.	customer retention strategy.
B.	customer bonding .
C.	customer positioning.
D.	customer acquisition.
Answer» C. customer positioning.

Discussion

140.	Which level of organization uses management information systems data in its decision making?
A.	Lower level.
B.	Middle level.
C.	Top level.
D.	All of the above.
Answer» E.

Discussion

141.	What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.
A.	Market targeting.
B.	Market positioning.
C.	Market segmentation
D.	Market coordination.
Answer» D. Market coordination.

Discussion

142.	To take consistent decisions about store decor, product assortment, media, priceand service levels and advertising messages, the marketer needs to
A.	Define the target market
B.	Profile the target market
C.	Both a and b
D.	None of the above
Answer» D. None of the above

Discussion

143.	Which system is useful in coordinating data systems, tools and techniques withsupporting software and hardware that enable managers to take appropriate marketingdecisions.
A.	sales decision support systems.
B.	marketing decision support systems.
C.	standardized information systems.
D.	none of the above
Answer» C. standardized information systems.

Discussion

144.	'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of .
A.	Psycho graphic segmentation.
B.	Geo-demographic segmentation.
C.	Demographic segmentation.
D.	Geographic segmentation.
Answer» C. Demographic segmentation.

Discussion

145.	Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.
A.	Sales decision support systems.
B.	Marketing decision support systems.
C.	Standardized information systems.
D.	None of the above
Answer» C. Standardized information systems.

Discussion

146.	An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called .
A.	Direct marketing.
B.	Indirect marketing.
C.	Database marketing.
D.	Meta marketing.
Answer» B. Indirect marketing.

Discussion

147.	What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?
A.	independent.
B.	separate.
C.	interactive.
D.	competitive.
Answer» D. competitive.

Discussion

148.	Which factor indicates the nature and direction the economy in which a firmoperates?
A.	Economic environment.
B.	Gross national product.
C.	Competitive position
D.	Operating environment
Answer» B. Gross national product.

Discussion

149.	Management information system (MIS. supplies information, which include datafrom both internal and external sources is useful for .
A.	order processing.
B.	invoicing.
C.	customer analysis and product performance.
D.	all of the above.
Answer» E.

Discussion

150.	Which one of the following is not an element of promotional mix?
A.	Advertising.
B.	Product-mix.
C.	Publicity.
D.	Direct marketing.
Answer» C. Publicity.

Discussion

Explore topic-wise MCQs in Bachelor of Business Administration (BBA).

The word “retail” has been derived from which word?

Identify the correct sequence of the following marketing approaches in order oftheir existence.

Which of the following objectives is concerned with strategic marketing planning?

The difference between the total value and the corrective cost of performing the value activities is .

Management information system MIS supplies information, which include datafrom both internal and external sources is useful for .

Product assortment breadth focuses on

----- is the process of seeking customers towards shop.

The methods which are used for evaluating marketing performance are.

Which of the following is not a factor in determining the service level to offer

If a retailer is offering the same products and quantities to different customers atdifferent prices, the retailer has what kind of pricing policy?

Which one of the following factors is not found on a six month merchandisebudget?

Product assortment depth focus on

When analyzing your business and its environment it is useful to carefully inspect its:.

Which of the following relationship strategies result into forming of a neworganization.

In which stage of product life cycle strategy, the company takes decision whetherto maintain, harvest or drop the product.

The wheel of retailing explains the emergence of new retailing forms by ----.

What is the term used if management wants to audit the key management functionslike sales force, advertising or pricing?

Which of the following should not be part of the campus shoppe's advertisingcampaign's objectives. The campus shoppe desires to increase.

Consumer do their own picking, pay in cash and carry the merchandise away

Which of the following marketing functions is one the retailer could not perform?

Parking space is very important for........

The branding strategy which uses a different brand name for reach product isknown as .

Which marketing tool uses multiple factors to assess industry attractiveness andbusiness strength?

The --- provides the retailer with a picture of the organization's profit and losssituation

Which element of promotional mix is preferable if the marketer wants to get.immediate feedback?

Which of the following is not a contributing factor for rapid growth of salepromotion?

Which level of organization uses management information systems data in itsdecision making?

Generics are

Which of the following is not a factors is not one of the elements that need to be considered when designing a sales job?

Supermarket is a kind of ……..

Which of the following do not include while in the learning process of a market- oriented organization.

As per a study of economics of selling and buying individual products, it is found that a third of their square footage is occupied with the products that don't result in an economic value for retailer.

Which of the following should not be part of the campus shoppe's advertising campaign's objectives. The campus shoppe desires to increase.

In which of the following behavioral models there will be no productdifferentiation and brands as a factor plays very little role in the purchase preferences.

Companies that attack other firms including the market leader in an attempt to build market share are called.

The number of variants of a product offered by a company is called.

The best way for a retailer to differentiate itself in the eyes of the consumer formthe competitions is to.

An interactive marketing system which uses one or more advertising media toeffect a measurable response and /or transactions at any location is called .

What is the frame work that describes the positioning of firms database to supportdecisions with in the purview of total customer loyalty strategy

Which level of organization uses management information systems data in its decision making?

What is the term used if a market is divided into distinct groups of buyers who might require separate products or marketing mixes.

To take consistent decisions about store decor, product assortment, media, priceand service levels and advertising messages, the marketer needs to

Which system is useful in coordinating data systems, tools and techniques withsupporting software and hardware that enable managers to take appropriate marketingdecisions.

'Life style', 'Westside' and 'Shoppers stop' have located their departmental shops in the areas frequently visited by upper income people is an example of .

Which system is useful in coordinating data systems, tools and techniques with supporting software and hardware that enable managers to take appropriate marketing decisions.

An interactive marketing system which uses one or more advertising media to effect a measurable response and /or transactions at any location is called .

What word best describes the relationship between a retailer's pricing decisions and the merchandise, location, promotion, credit, services, image and legal decisions that retailers must make?

Which factor indicates the nature and direction the economy in which a firmoperates?

Management information system (MIS. supplies information, which include datafrom both internal and external sources is useful for .

Which one of the following is not an element of promotional mix?