The marketing mix consists of; - 6

Product, place, promotion, place

Product, physical evidence, place, process

Process, price, place, packaging

People, process, place, promotion

Product, place, promotion, place

The buying process starts when a buyer recognize a .

An advertisement for the product

A salesperson from a previous visit

112 + Mcqs in Marketing Management in Bachelor of Business Administration (BBA) Page 1 McqOptions

1.	All forces or factors that effect marketing policies, decisions and operations of a business constitute..
A.	marketing mix
B.	marketing environment
C.	marketing control
D.	none of these
Answer» C. marketing control

Discussion

2.	If marketing is done through information and ordering machine placed in stores, it is known as
A.	kiosk marketing
B.	television marketing
C.	tele marketing
D.	all of these
Answer» B. television marketing

Discussion

3.	If the product passes through a longer channel of distribution, the marketer will have to give importance to
A.	advertising
B.	personal selling
C.	direct selling
D.	none of these
Answer» B. personal selling

Discussion

4.	When the advertisement is to create an image or reputation of the firm, it is a case of
A.	product advertisement
B.	institutional advertisement
C.	reminder advertising
D.	none
Answer» C. reminder advertising

Discussion

5.	When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called
A.	joint advertising
B.	co-operative advertising
C.	sponsored advertising
D.	none of these
Answer» C. sponsored advertising

Discussion

6.	environment consists of the factors like inflation rate, interest rate and unemployment.
A.	Geographic
B.	Economic
C.	Demographic
D.	Technological.
Answer» C. Demographic

Discussion

7.	The marketing mix consists of; - 6
A.	Product, physical evidence, place, process
B.	Process, price, place, packaging
C.	People, process, place, promotion
D.	Product, place, promotion, place
Answer» D. Product, place, promotion, place

Discussion

8.	Profiling the rural market is a part of stage of rural marketing strategy.
A.	planning
B.	execution
C.	feedback
D.	none of these
Answer» B. execution

Discussion

9.	pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.
A.	cost plus
B.	value
C.	power price points
D.	penetration
Answer» C. power price points

Discussion

10.	Smaller companies tying up with leading companies to distribute through its network is known as . Distribution.
A.	syndicated
B.	selective
C.	exclusive
D.	intensive
Answer» B. selective

Discussion

11.	Introducing a product at low price and increasing the price once the brand succeeds is known as . Pricing.
A.	penetration
B.	skimming
C.	going rate
D.	none of these
Answer» B. skimming

Discussion

12.	..refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.
A.	proactiveness
B.	productivity
C.	professionalization
D.	none of these
Answer» B. productivity

Discussion

13.	. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.
A.	de marketing
B.	meta marketing
C.	mass marketing
D.	mega marketing
Answer» E.

Discussion

14.	Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?
A.	frequency marketing
B.	event marketing
C.	viral marketing
D.	none of these
Answer» B. event marketing

Discussion

15.	The basic objective behind the is to add value to the product significantly for winning the customers loyalty.
A.	event marketing
B.	morph marketing
C.	guerilla marketing
D.	none of these
Answer» C. guerilla marketing

Discussion

16.	concept is based on the principle that marketing is not a department but it is pervasive throughout the company.
A.	Production
B.	Holistic
C.	Modern
D.	Selling
Answer» C. Modern

Discussion

17.	The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------
A.	inventory
B.	channel
C.	direct marketing
D.	none of these
Answer» B. channel

Discussion

18.	The three major types of non store retailing are direct selling, direct marketing and------
A.	automatic vending
B.	self service store
C.	retail chain
D.	none of these
Answer» B. self service store

Discussion

19.	The process of direct communication between the sales person and a prospect is called
A.	personal selling
B.	direct marketing
C.	advertising
D.	none of these
Answer» B. direct marketing

Discussion

20.	The strategy of choosing one attribute to excel to create competitive advantage is known as
A.	under positioning
B.	unique selling proposition
C.	over positioning
D.	none of these
Answer» C. over positioning

Discussion

21.	Any paid form of non personal presentation of ideas, goods, or services by an identified sponsor is known as ------
A.	advertisement
B.	marketing
C.	selling
D.	none of these
Answer» B. marketing

Discussion

22.	A major portion of the rural population consists of ..income groups.
A.	low
B.	high
C.	medium
D.	all of these
Answer» B. high

Discussion

23.	General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called
A.	regular periodic market
B.	seasonal market
C.	daily market
D.	rural market.
Answer» B. seasonal market

Discussion

24.	The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis
A.	predatory pricing
B.	economy pricing
C.	psychological pricing
D.	penetration pricing
Answer» E.

Discussion

25.	Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of .
A.	predatory pricing
B.	economy pricing
C.	psychological pricing
D.	captive product pricing
Answer» D. captive product pricing

Discussion

26.	segmentation classifies consumers on the basis of age, sex, income and occupation.
A.	Psychological
B.	Geographic
C.	Demographic
D.	Behavioral.
Answer» D. Behavioral.

Discussion

27.	In segmentation, buyers are divided into different groups on the basis of life systle into personality and values.
A.	Demographic
B.	Economic
C.	Psychographic
D.	Geographic.
Answer» D. Geographic.

Discussion

28.	In segmentation , buyers are divided into different groups on the basis of life style or personality and values.
A.	Geographic
B.	Demographic
C.	Psychographic
D.	Behavioral.
Answer» D. Behavioral.

Discussion

29.	is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.
A.	Packaging
B.	Consumer behavior
C.	Segmentation.
D.	none
Answer» C. Segmentation.

Discussion

30.	motives are those come from the physiological or basic needs such as hunger, thirst, sleep etc.
A.	Social
B.	Patronage
C.	Inherent
D.	Product.
Answer» D. Product.

Discussion

31.	Sub-dividing of market into homogeneous sub-sections of customers is known as
A.	Target marketing
B.	Market segmentation
C.	Product differentiation
D.	None of these
Answer» C. Product differentiation

Discussion

32.	After concept testing, a firm would engage in which stage for developing and marketing a new product?
A.	Marketing strategy development
B.	Business analysis
C.	Product development
D.	Test marketing
Answer» B. Business analysis

Discussion

33.	A version of products containing only those features which are absolutely necessary for it to function.
A.	Expected Product
B.	Augmented Product
C.	Generic Product
D.	Potential product
Answer» D. Potential product

Discussion

34.	marketing refers to achieving marketing objectives through applying digital technologies such as web sites.
A.	Internet
B.	digital
C.	email
D.	viral
Answer» C. email

Discussion

35.	An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.
A.	Total market approach
B.	Concentration approach
C.	Multi-segment approach
D.	None of these
Answer» D. None of these

Discussion

36.	______________ factor is not considered as an important one while selecting channel of distribution
A.	Product
B.	Market factor
C.	Colour
D.	None of these
Answer» D. None of these

Discussion

37.	The buying process starts when a buyer recognize a .
A.	Product
B.	An advertisement for the product
C.	A salesperson from a previous visit
D.	Problem or need
Answer» E.

Discussion

38.	The total length of each product line is divided by number of product lines which is carried by the company to calculate
A.	average width of product mix
B.	average length of product mix
C.	average depth of product mix
D.	consistency of product mix
Answer» C. average depth of product mix

Discussion

39.	Under marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.
A.	Differentiated
B.	Focus
C.	Customized
D.	None of these.
Answer» B. Focus

Discussion

40.	The act of creating an image about a product or brand in the consumers mind is known as ...
A.	Positioning
B.	Target marketing
C.	Market segmentation
D.	Product differentiation
Answer» B. Target marketing

Discussion

41.	The technique of using the social network on the internet to create the brand image is called as .
A.	Social marketing
B.	Re marketing
C.	Viral marketing
D.	Synchronic marketing.
Answer» D. Synchronic marketing.

Discussion

42.	The practice of using the established brand names of two different companies on the same product is termed as .
A.	Manufacturer brand
B.	Private brand
C.	Brand licensing
D.	Co branding.
Answer» E.

Discussion

43.	Whenever a new product eliminates another product because of its improvements, such as CDs to Cassettes, this phenomenon is referred as
A.	Improvements
B.	Creative destruction
C.	Creative construction
D.	Improvement destruction
Answer» C. Creative construction

Discussion

44.	can be achieved only when all personal within the organization understand the importance of the customer.
A.	Profit maximization
B.	Sales volume
C.	Customer satisfaction.
D.	none
Answer» D. none

Discussion

45.	Marketing evaluation and processes are necessary to understand the efficiency and effectiveness of marketing.
A.	Control
B.	Feedback
C.	Consumer behavior
D.	measurement.
Answer» B. Feedback

Discussion

46.	can be defined as convergence of branding, information dissemination and sales transactions all in one place.
A.	e-advertising
B.	e-branding
C.	e-commerce
D.	e-marketing
Answer» B. e-branding

Discussion

47.	drives a person towards selection of a particular shop or supplier of goods and services.
A.	Product
B.	Patronage
C.	Rational
D.	Emotional.
Answer» C. Rational

Discussion

48.	Marketing channel that involves no intermediaries to made their products available to final buyers is classified as
A.	Direct channel
B.	Indirect channel
C.	Static channel
D.	Flexible channel
Answer» B. Indirect channel

Discussion

49.	A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ..
A.	debit card
B.	credit card
C.	smart card
D.	none of these
Answer» C. smart card

Discussion

50.	When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be .
A.	Rational
B.	Emotional
C.	Product
D.	None of these.
Answer» B. Emotional

Discussion

Explore topic-wise MCQs in Bachelor of Business Administration (BBA).

All forces or factors that effect marketing policies, decisions and operations of a business constitute..

If marketing is done through information and ordering machine placed in stores, it is known as

If the product passes through a longer channel of distribution, the marketer will have to give importance to

When the advertisement is to create an image or reputation of the firm, it is a case of

When manufacturers, wholesalers and retailers jointly share the expenditure on advertising, it is called

environment consists of the factors like inflation rate, interest rate and unemployment.

The marketing mix consists of; - 6

Profiling the rural market is a part of stage of rural marketing strategy.

pricing means assigning a low price tag for a product and providing the benefits of low-cost mass production to the customers.

Smaller companies tying up with leading companies to distribute through its network is known as . Distribution.

Introducing a product at low price and increasing the price once the brand succeeds is known as . Pricing.

..refers to the way a service provider and his employees anticipate what the customers want and provide them before they ask for service to make them delighted and surprised.

. Is a strategy of entering into an unreceptive or blocked country and practices marketing by using economic, psychological, political and public relation skills etc in that country.

Which of the following involves targeting bulk purchasers and offering them special benefits and privileges?

The basic objective behind the is to add value to the product significantly for winning the customers loyalty.

concept is based on the principle that marketing is not a department but it is pervasive throughout the company.

The major four elements of distribution mix are channels of distribution, transportation, Warehousing, and -------

The three major types of non store retailing are direct selling, direct marketing and------

The process of direct communication between the sales person and a prospect is called

The strategy of choosing one attribute to excel to create competitive advantage is known as

Any paid form of non personal presentation of ideas, goods, or services by an identified sponsor is known as ------

A major portion of the rural population consists of ..income groups.

General rural markets where rural /tribal people gather once or twice a week on a fixed day to exchange/to sell their produce is called

The approach used when the marketer wants the consumer to respond on an emotional, rather than rational basis

Razor manufacturer will charge a low price and recoup its margin (and more) from the sale of the only design of blades which fit the razor. This I an example of .

segmentation classifies consumers on the basis of age, sex, income and occupation.

In segmentation, buyers are divided into different groups on the basis of life systle into personality and values.

In segmentation , buyers are divided into different groups on the basis of life style or personality and values.

is the process whereby individuals decide what ,where ,how and from whom to purchase goods and services.

motives are those come from the physiological or basic needs such as hunger, thirst, sleep etc.

Sub-dividing of market into homogeneous sub-sections of customers is known as

After concept testing, a firm would engage in which stage for developing and marketing a new product?

A version of products containing only those features which are absolutely necessary for it to function.

marketing refers to achieving marketing objectives through applying digital technologies such as web sites.

An organisation directs its marketing efforts at two or more segments by developing a marketing mix for each segment.

______________ factor is not considered as an important one while selecting channel of distribution

The buying process starts when a buyer recognize a .

The total length of each product line is divided by number of product lines which is carried by the company to calculate

Under marketing strategy, market segments are identified and a different marketing mix is developed for each of the segments.

The act of creating an image about a product or brand in the consumers mind is known as ...

The technique of using the social network on the internet to create the brand image is called as .

The practice of using the established brand names of two different companies on the same product is termed as .

Whenever a new product eliminates another product because of its improvements, such as CDs to Cassettes, this phenomenon is referred as

can be achieved only when all personal within the organization understand the importance of the customer.

Marketing evaluation and processes are necessary to understand the efficiency and effectiveness of marketing.

can be defined as convergence of branding, information dissemination and sales transactions all in one place.

drives a person towards selection of a particular shop or supplier of goods and services.

Marketing channel that involves no intermediaries to made their products available to final buyers is classified as

A financial instrument which can be used more than once to borrow money or buy goods and services on credit is ..

When a buyer decides to buy after careful consideration or logical thinking, his decision is said to be .